http://www.youtube.com/user/departmentofhealth#p/c/8FA7484BCF8B736F/70/8rXdzDRjWrw
Children: Healthy growth, healthy weight
• every child grows up eating well and enjoying being
active. Parents will have the knowledge and
confidence to make this happen – including as
many mothers breastfeeding as possible – and will
be supported by schools, children’s centres, health
and other services, all promoting healthy weight
• early prevention of weight problems to avoid the
‘conveyor -belt’ effect into adulthood
Background
• CYP Healthy Weight strategy & action plan
agreed 07/08
• LAA target: NI56 obesity rates in Year 6 (as
measured by NCMP)
• Healthy weight by ensuring healthy growth
through pregnancy, infancy, childhood and
through to adolescence
NCMP Coverage Rates for Worcestershire
100%
60%
Reception
Year 6
40%
20%
NCMP Results - % of children overweight/obese
Worcestershire
0%
2006/07
2007/08
2008/09
2009/10
40%
35%
% of children measured
% of eligible children
80%
30%
25%
Reception
20%
Year 6
15%
10%
5%
0%
2006/07
2007/08
2008/09
2009/10
NCMP Results by Gender
06/07 - 08/09 pooled data
100%
8.7%
9.7%
9.2%
% of children measured
90%
80%
14.3%
15.7%
14.1%
18.3%
16.3%
14.2%
14.6%
15.1%
15.1%
70%
60%
Obese
50%
40%
Overweight
76.7%
73.9%
75.2%
69.7%
30%
66.6%
68.0%
Underweight
20%
10%
0%
Healthy
0.3%
0.6%
0.5%
1.2%
0.9%
1.0%
Girls
Boys
Both
Girls
Boys
Both
Reception
Year 6
NCMP Results - % of children overweight/obese
06/07 - 07/08 pooled data
by district (based on location of school)
% of children measured
40%
35%
Redditch
30%
Malvern Hills
25%
Bromsgrove
20%
Worcester City
15%
Wychavon
10%
Wyre Forest
5%
0%
Reception
Year 6
Year 6 NCMP Results by LSOA: 06/07-08/09
% of children obese
21.3% to
17.6% to
13.4% to
9.7% to
0
to
41.2%
21.3%
17.6%
13.4%
9.7%
(72)
(74)
(68)
(73)
(74)
Significantly High
Significantly Low
NCMP Results - Prevalence by Deprivation
Year 6 - 2007/08 - 2009/10
45.0%
% Overweight
% Obese
% Overweight or Obese
40.0%
35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
1 - Most deprived
2
3
4
5 - Least deprived
NCMP Results for Year 6
Prevalence by Deprivation Quintile 1 (most deprived)
% Overweight
% Obese
% Overweight or Obese
% of children measured
45.0%
40.0%
35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
2006/07
2007/08
2008/09
2009/10
Parental obesity
% of Obese Children
30
25
Boys
Girls
20
15
10
5
0
No obese parents
One parent obese
Both parents
obese
Progress so far
• Pregnancy & Infancy
– Review of advice/resources, Healthy Start,
Vitamins,
healthy
weaning,
Start4Life,
Breastfeeding, MEYS
• Early Years
– Healthy Child Programme, HEYS, active play
• School Years
– NHSP, school meals, healthy lunchboxes,
increased
PE,
school
travel,
family
programmes
• Renewed promotion
• Increased uptake of
vouchers
• Increased uptake of
vitamins
• More distribution
centres
• Vitamins now available
to purchase
Breastfeeding
• Baby Friendly accreditation
• Piloting breastfeeding
support service
• Increased volunteer peer
supporters
• Launched Worcestershire
Welcomes Breastfeeding
• Initiation rates from 64% to
73%
• Rates at 6-8 week from 36%
to 42%
Start4Life
• Offers latest evidence
based advice on nutrition
and activity for babies.
• Key messages
• Promotes breastfeeding
• Timely weaning
• Gives advice to prevent
fussy eaters
• Avoiding a sweet tooth
• Promoting early activity
Action Plan Review 10/11
•
•
•
•
•
•
•
•
•
promote healthy maternal and paternal pre-conception weight
reduce maternal obesity
further improve breastfeeding rates
promote healthy weaning and timely introduction of solids
implement and maintain “healthy settings”
promote healthier food choices among children and young people
encourage and promote physical activity
roll out staff training and development
implement a variety of healthy weight programmes (prevention &
weight management)
• improve data collection and evaluation
• achieve consistency of messages and resources utilising
Change4Life materials
• Society-wide movement aims to prevent people from
becoming overweight by encouraging them to eat well and
move more
• Parents unaware of link between obesity and preventable
illness/diseases
• People will only change behaviour if they believe those all
around are changing
• Aims to build awareness about what families can do to live
healthier lifestyles without condemning existing habits or
beliefs
• Promotes evidence based realistic and achievable behaviour
changes in a language parents relate to
8 easy ways to change4life
Why join in the movement?
• Change4Life is now an established brand
• 60% of all adults recognise Change4Life
• 82% of mums have heard of Change4Life
• 79% of mums now recognise the link between poor
diet and lack of exercise and diseases
• extensively researched, up to date and expert
reviewed diet and physical activity behaviours for
both children and adults grouped as palatable swaps
• available, developed resources
Lets all adopt and spread
Change4Life
• All sectors become partners and supporters
– Business, CVS, NHS, LAs, Schools, Leisure
•
•
•
•
•
Endorse –toolkits, posters, leaflets
Join – register as partner/supporter
Brand – use logos, resources
Share – network, key messages, newsletters
Commission – develop or commission
services & events using insights