COLOR THEORY
Pigment vs. Light
pigments - "subtractive." Red, blue and yellow can create all the colors
of the color wheel. (paint, pigments)
red + blue + yellow (paints) = brown
light - "additive." Red, blue, green create all different colors
red + blue + green (lights) = white
("RGB, "computer screens, televisions, digital cameras, stage
lights, computer-aided design)
Qualities of Color
Hue - color name. A synonym for color (i.e., blue)
Saturation - synonym: intensity. How bright or dull the
pigment is.
Temperature - perceived as warm or cool
Value - how light or dark a color is
Saturation - How bright or dull the pigment is.
Which color here is most saturated?
Primary Colors
• "Primary" = first
• Can be mixed together to make all
other colors of the color wheel
• "Pure" pigments. Cannot be made by
mixing two colors together
Secondary Colors
• Created by mixing two primary
colors together
Tertiary (Intermediate) Colors
Created by mixing a primary
color with a secondary color
red + orange = red-orange
Monochromatic Color
• "mono" = one
• same hue, different values (light
to dark) or saturation (dull to
bright)
Complementary Colors
• Across from one another on the
color wheel
• Strong contrast - draws attention
Analogous Colors
• Next to each other on the color wheel
Color Temperatures
warm
cool
Today's Goals:
• Choose
a color group that
will help create a sense of
unity on your identity box.
• Begin
to decoupage your
identity box