Limo Agency Proposal – Want Limo
Helping You Get Results
To get the most out of your website, you need to constantly manage and enhance your search
engine visibility. To ensure that you’re designing content in a way that grabs customer attention
and generates valuable conversions, you need to keep an SEO consultant on retainer. At Limo
Agency, we’re committed to helping you maximize the potential of your web presence on
desktop and mobile, and by inviting us into your confidence we can help you by:
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Tailoring your SEO campaign to the limo industry context and scale of operations.
Securing your site a top three ranking for the most important search terms in your
industry, and gaining at least a first page ranking for important secondary terms.
Get its website more attention from interested prospects
Turn that new attention into paying customers
Gain increased visibility without risking its standing with popular search engines
Limo Experts Helping Your Business Grow
Want Limo deserves the most effective web presence that it can muster. Limo Agency can help
you customize your site to ensure that it is keeping up with an ever-evolving set of diverse
search algorithms. Not only will we conduct an initial assessment to discover how efficiently
your site is performing, we’ll be there, month after month, to guide you through changes in the
search landscape.
By retaining us, Want Limo can be sure that it is receiving the most up-to-date advice according
to current best practices in the areas of:
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Keyword search optimization
Granular traffic and page rank metrics
Major search engine updates
Link building
Client Results - http://www.limoagency.net/baja-limocase-study/
SEO Marketing Plan For Want Limo
To meet Want Limo’s needs, as described above, we recommend the following SEO retainer
services as part of this project:
Site Assessment
Limo Agency SEO analysts will comb your site from top to bottom to determine its strengths
and weaknesses, providing you with an array of options so that you can choose the precise
services you require.
Website Optimization
Meta Titles
Meta titles are really important as you want to appeal to the visitor, as most visitors will just
look at the title and click through, but at the same time have it optimized for the search engines
themselves.
Now, I tend to format my meta titles like this:
Service + Location + Company Name
So in essence you get something like this –
Limo Service Orange County – Want Limo
Which breaks down into this –
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Service: Limo Service
Location: Orange County
Company Name: Want Limo
This is the best of all 3 worlds, you get the super-niche keyword from people searching for the
very specific service.
As well as the power from a strong location keyword and finally the brand awareness from your
company / brand name being within the SERP.
Meta Descriptions
Your descriptions can be a lot more targeted towards the searches engines indexing them, than
the viewer reading it as most people won’t bother to read the descriptions you put.
I don’t really have a set format for descriptions, but I tend to just describe the product whilst
using as many of my targeted keywords for that specific product as possible.
Content Updates
Having conducted the research, we will implement changes at the level of content, from titles
and urls to headers, copy, and links.
Offsite Optimization
Link Building for Traffic Generation
We will work with our new partners and new connections to connect your site with social
media and blog coverage to organically build buzz that directs users to your page. We will also
be building out links to improve the authority of your domain and website. Some of links these
include:
White Hat Link Building
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Finding Related Forums to get received traffic
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Outreach & Guest Posting
Monthly Press Releases
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White Hat Tiered Link Building
High Authority Web 2.0’s
High Authority Expired Domains
A lot of SEO companies don’t like to tell you about their back linking strategy we don’t like to hold
anything back as our customers should know what they are paying for on a monthly basis. These are the
major types of links we acquire for you.
Regular Reports
To ensure that you know exactly how your site is performing, we will assemble detailed and
customized reports that show you ranking metrics and changes month-over-month. These
reports can help guide decision-making and direct on-the-fly changes to the consulting service
package.
Here’s what Limo Agency will do to assure Want Limo meets its goals:
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Launch a campaign to bring in a stream of new visitors to your website – If prospects
can find you at the top of their search engine results, you can turn them into buyers.
We’ll launch a campaign to improve your rankings and drive visitors to your site.
Build a framework to sustain a long-term increase in website traffic – We want your SEO
investment to pay off over the long haul, so we’ll base your campaign on ethical linkbuilding strategies. This framework gives you a sustained increase in traffic, largely
unaffected by changes to search engine algorithms.
Optimize your SEO campaign to convert your new traffic into customers – A SEO
campaign should produce a tangible return on your investment: new customers. We’ll
manage your campaign for 6 months after we launch it, making continual improvements
to increase the percentage of your new traffic that turn into paying customers.
If Want Limo does not optimize its website to perform well with search engines, it risks drying
up its pipeline of prospective customers in an increasingly competitive online space.
SEO Timeline
After implementation of the recommendations, there is a delay of at least two or three months,
before seeing big results in the Search Engines Rankings. Seeing as how your website already
has work done on it this could be reduced quite a bit, but implementing the suggestions above
will help dramatically. The targeted traffic should continue to improve as the strategic inbound
links age, and the SEO implementations have been indexed. On average, the optimum effect
from the on-site & off-site SEO effort will be experienced in approximately 12 – 16 weeks. The
items listed below are a general summary of the work we have planned for your website. We
reserve the right to change this process at any time based on what is known to be both
successful and working best in search marketing at the time. Due to the rapidly changing nature
of search engine algorithms, we frequently track, test, and implement new cutting edge
methodology to ensure your website sustains and expands search engine placement. We are
constantly implementing new methods for successful marketing and will use them if we feel
they will help your company.
Month 1:
✓ Perform In Depth Keyword Research
✓ Complete Set-up Items
‣ Research Google preferred resource sites
‣ Select top keywords
‣ Plan company content strategy
‣ Determine link building sources and strategy
‣ Create company profiles and description from intake form
‣ Determine inbound deep links on blog/website
‣ Create Optimized content marketing campaign
✓ Create Baseline Ranking Report
✓ Optimize Articles & Launch PR/Linking to Articles
✓ Launch Robust Tiered Backlink Program (includes content, social sharing,
directories, wikis, articles, pdf sharing sites, fb, tw, g+, pinterest shares.
Month 2:
✓ Reverse Engineer Competitive Ranking Strategy
✓ Multi-Tiered Link Building
✓ Strategy Revisions
✓ Ranking Checks & Adjustments
✓ Launch staged site optimization for keyword improvement
✓ Publish articles on relevant websites
✓ Review site quality & diagnostics
✓ Full Reporting on SEO, PR, Social Bookmarking, Rankings, etc.
✓ Consulting Call to Review Results
Month 3:
✓ Aggressive Link Building
✓ Trust Tackling with High Authority News sites
✓ Improve backlink strategy based on impact of initial launch
✓ Heavy Social content marketing & promotion
✓ Press Release authoring & publications
✓ Full Reporting on SEO, PR, Social Bookmarking, Rankings, etc
✓ Consulting Call to Review Results
Month 4:
✓ Aggressive Viral Content Marketing Revisions:
‣ Syndication to new publishers
‣ Outreach to our blogging communities
‣ Auto-syndication through private networks
‣ Social Syndicator re-sharing systems
‣ Social Bookmarking shared content
✓ Link Building
✓ Analyze indexed backlinks and citations
✓ Press Release authoring & publications
✓ Link Building to best Press Releases
✓ Full Reporting on SEO, PR, Social Bookmarking, Rankings, etc
✓ Consulting Call to Review Results
Month 5:
✓ Premium Directory Submissions
✓ Wiki Site Link Building Blass
✓ Social Bookmarking Explosion
✓ Blog Content Marketing
✓ 3-Tiered Link Building
✓ Ranking Checks & Adjustments
✓ Press Release authoring & publications
✓ Publish more articles to the website
✓ Full Reporting on SEO, PR, Social Bookmarking, Rankings, etc.
✓ Consulting Call to Review Results
Month 6:
✓ Consulting Call to Review Results
✓ Strategy Revisions & Recommendations
✓ Social Bookmarking Explosion
✓ Viral Content Marketing
✓ Multi-Tiered Link Building
✓ Strategy Revisions
✓ Ranking Checks & Adjustments
✓ Press Release authoring & publications
✓ Publish articles to the website
✓ Review missing information or items with you
✓ Full Reporting on SEO, PR, Social Bookmarking, Rankings, etc.
✓ Rankings should be appearing at this point on the first page
✓ Determine ongoing maintenance plan based on competition
✓ Determine linking strategy
✓ Discuss additional targets to expand your reach
Month 7 Onward
By this time your website traffic has already been substantially improved (usually by
month 3-4). If campaigns resume through 6 months, we have established authority
with Google and the other search engines and have set the foundation and
reinforced the strength of your presence on the Internet. To further penetrate your
market audience, and capture new visitors to your brand, we continue to market
additional keywords to gain a wider audience and go where customers are. We
continue to build links and citations, publish articles and PR, supporting reviews and
testimonials, support website with social signals from Facebook, LinkedIn, Twitter,
and other social networks as well as expand your reach on additional Directories
that your customers will potentially use. Your website will continue to reach a wider
and bigger audience each month.
SEO Proposal Terms
In this time we will be building quality links to your website to increase the authority and
rankings in the search engine rankings. This will increase your traffic and sales results. Our goal
is to rank your main keywords in the first 2 spots. We will assess the main keywords we will be
going for as the start of the campaign. The keyword research plays a major role in know what
keywords are going to be optimal for a great ROI. We will come along more competitive
keywords and other keywords we will fine along the way that will increase our time spent and
budget to compete for these keywords. Rest assured your investment is powering all the
necessary elements of a successful SEO marketing campaign designed to get you results.
Goals to Achieve
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Establish Top 2 Positions for All Primary Keywords
Established As Industry Leader in Online Search Portals
Surpass Competition for Core Industry Keyword Phrases
Increase in Organic Search Traffic by 200%
Increase in Online Leads/Referrals/Calls/Sales/Customers by 200%
** Projected timeline to see results above 2-3 Months **
Investment Breakdown
Below is a general cost breakdown associated with the proposed SEO Services. We feel that this
is an investment as you will be getting 10x your return on investment
 Google My Business Optimization: $600 (One Time Fee) (Recommended )
 Website Redesign - $1,000 (One Time Fee) (Recommended )
 On Site SEO Optimization: $500 (One Time Fee) (Recommended )
 SEO / Link Building: $1,500/month ( 3 – 4 Months Projected Timeline)
SEO Marketing Plan: 500.00 one time + 1,500.00 per month
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Includes custom modules & all outlined & summarized deliverables.
Includes month-to-month SEO marketing, consulting, and planning.
Website Redesign: 1,000.00 one time
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Customized Layouts, Colors, Design
Custom form on homepage
Call to action buttons
Full Content Management System Add, Edit, Remove – Content, Pages, Images,
Categories, Videos
SEO Plugins and Security Plugins
Edit URL’s so they are SEO friendly
Google My Business Optimization: 500.00 one time
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Add up to 30 images
Optimize images with file names, geo tags, review stars, and descriptions.
Optimize GMB Description - Targeted LSI
G+ Publisher- Images, NAP and Google Authority Links
Create Google My Maps - NAP, Driving Directions, LSI Description and Google + Link
100+ My Maps Embeds - includes Contextual Backlinks
Google Maps Business NAP Embeds - includes Powerful Tiered Linking
Thank you for your business. I look forward to helping you reach your goals.
Thank You,
David Longacre