Aid for eTrade:
Accelerating the Global eCommerce Revolution
Dr. Kati Suominen
Founder & CEO, Nextrade Group
Adjunct Fellow, Center for Strategic and International Studies (CSIS)
28 May 2015
WSIS, Geneva
[email protected]
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Ecommerce flattens the world
Export Participation and Performance of Chilean eBay Sellers vs. Traditional SMEs
Source: eBay (2013). Commerce 3.0 for Development.
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SMEs’ Sales Reach by Market, by Level of Web Use
Source: Boston Consulting Group (2014), “Greasing the Wheels of the Internet Economy.”
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Ecommerce Increases:
• SMEs’ export participation & job-creation
• Broad-based gains from trade at bottom of the pyramid
• Export diversification
• Trade volumes
• Product / input quality and variety for importers and consumers
 How to ensure all companies benefit?
 How to accelerate cross-border ecommerce?
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Aid for eTrade
• Comprehensive initiative to channel $100bn in 2016-2020 to boost ecommerce in the
developing world
• Based on public-private partnerships
• Engages a large ecosystem of stakeholders w/ interest in the digital economy
• Ride on the momentum of FTAs
• E.g., Pacific Alliance, APEC, TPP, TTIP
• Conditioned on fair and open Internet policies
• “MCC spirit”
• Improves on Aid for Trade
• Monitoring & evaluation, systematic PPPs, focus on gender
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ICT Infrastructure quality
Good ICT, low economic gains
Aid for eTrade: Tailored
for Countries Needs
Poor ICT, low economic gains
Economic Impacts from ICT
Source: The World Economic Forum. 2014. Enabling Trade Index
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Aid for eTrade: Unlocking Constraints to eCommerce
• ICT infrastructure development
• e-Learning: Capacity-building for firms to leverage ecommerce
• e-Payments: Openness and interoperability of payments networks
• Trade compliance: New trade compliance models leveraging technology
• Logistics & distribution
• Policy advice on Internet governance and ecommerce policies
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SMEs not optimally connected
Source: World Bank Enterprise Surveys.
Aid for eTrade:
Accelerating the Global eCommerce Revolution
• Paper: http://csis.org/files/publication/141107_eBay_CSIS_aid_eTrade.pdf
• Article: http://e15initiative.org/blogs/aid-for-etrade-accelerating-the-e-commercerevolution/
Dr. Kati Suominen
Founder & CEO, Nextrade Group
Adjunct Fellow, Center for Strategic and International Studies (CSIS)
28 May 2015
WSIS, Geneva
[email protected]
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