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Book Detail :
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Author : W. Chan Kim
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Pages : 320 pages
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Publisher : Harvard Business Review Press
2015-01-20
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Language : English
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ISBN-10 : 1625274491
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ISBN-13 : 9781625274496
E-book Synopsis :
The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 44
languages and is a bestseller across five continents?now updated and expanded with new
contentIn this perennial bestseller, embraced by organizations and industries worldwide,
globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge
everything you thought you knew about the requirements for strategic success. Recognized as
one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now
updated with fresh content from the authors, argues that cutthroat competition results in
nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study
of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue
that lasting success comes not from battling competitors but from creating “blue
oceans???untapped new market spaces ripe for growth.Blue Ocean Strategy presents a
systematic approach