BUILDING BRIDGES
Supporting the Industry through global
collaboration
WHO ARE WE?
 An International Trade Association
 Formed in May 1998
 Currently 64 members (operators, vendors, test labs)
 We are an association that enables collaboration between:
 The Industry Domain (Suppliers / Operators / Test Labs)
 The Policy Domain (Governmental Agencies and Regulators)
 Create information standards (G2S, S2S, …)
PLATINUM MEMBERS
GOLD MEMBERS
SILVER MEMBERS
BRONZE MEMBERS
AFFILIATES / ADVISORS
GSA’S ROLE IN BRICK & MORTAR CASINO
INDUSTRY
 Focused on brick and mortar as there was a need
 Established committees to support the industry
 Gained track record for the successful creation of standards
 Successful due to participation from both industry and policy
domain
WHAT DO WE OFFER?
Unfettered Data Access
COMMITTEES
 Technical Committees (S2S, G2S, TRA, GAT, GDS …)
 Architectural Oversight Committee
 Operator Advisory Committee
 Player User Interface Committee
 Regulatory Advisory Committee (formation stage)
 Online Gaming Committee (formation stage)
 Central Reporting / Monitoring messaging standard
 External Interfaces – Geo-location, Player Verification, Payment Processors
 Brick & Mortar Interfaces – Player Tracking, Promotions, etc.
PAST
TODAY
FUTURE
Gaming Floor
Serial connections
leveraging vendor
proprietary legacy protocol
Migrating to an open
standard protocol, high
speed enabled floor
Open standard extensible
protocol, high speed floor
Interoperability
High risk, high cost, high
time to market
Decreased risk and costs
and faster time to market.
Increased ability to deploy a
variety of platforms.
Certified platforms can be
deployed with minimal risk
& costs
Responsiveness to
Change
Limited
Download and configuration
to EGM’s from s single
central system
Player initiated download
and configuration from a
single central system
Player
Engagement
Business
Intelligence
Security
None
Developing standards for
PUI
Bi-directional
communication with players
Aggregate data design to
meet the slot host needs
Collecting detailed play data
Predictive analytics, real
time dashboards
Vendor proprietary security
solution
Industry standards security
model
Single deployment of
industry standard security
model across channels
Gaming Channel
Convergence
Monolithic siloed gaming
solutions
Groundwork in place for
convergence
Single deployment of shared
components, single view of
the player
GLOBAL ADOPTION (70+ COUNTRIES)
PROLIFERATION OF ONLINE GAMING
INDUSTRY
 Online Gaming is proliferating beyond Europe into N. America
 There is now focus on the connection between brick & mortar
and online systems
 Industry collaboration is critically important
 GSA has created the Online Gaming Committee
 GSA created a trusted environment for the Policy Domain in a
framework of collaboration
ECOSYSTEM’s CRITICAL CROSS POINTS
 Transparency - Regulatory reporting & monitoring information
 Access - Operator data across states and countries
 Stability – Consistent connections through standardization
ONLINE GAMING COLLABORATION
 Both industry and policy domain will benefit from the work GSA
can be doing in these domains.
 GSA is not the one telling you what to do, we are here to serve
the industry.
 We have a successful track record for over 15 years and
successfully provided solutions that the industry requested
 GSA continues to reach out and build bridges to support the
industry
10
EVOLUTION OF GAMING
8
6
Complexity
4
2
0
GSA formation: vendors,
operators & test labs
INDUSTRY DOMAIN
POLICY DOMAIN
Protocol Standards /
Interoperability
Monitoring /
Reporting/Transparency
GSA as Platform for Global
Collaboration
Multiple Standards
Cross Jurisdictional standard reporting,
Consumer protection
MACROWIKINOMICS
Anthony D Williams
Macrowikinomics
Mass collaboration – by engaging all stakeholders - is reinventing the way
businesses communicate, solve business problems, create value and
compete in the new world economy.
We are faced with many global threats that undermine global
peace and stability:






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Cyber attacks
Food security (e.g.: tainted milk)
Toxic toys
Climate change
Water scarcity
Emerging technologies
Infectious diseases…
“Open Standards give you peace of mind”
THANK YOU
15 Years Of Industry Collaboration