Value Proposition
Licensed under Creative Commons
Attribution – ShareAlike 4.0 International
The greatest challenge of getting
an idea off the ground?
Focus
Huh?
Focus comes from
clearly understanding
the value of your idea
Target
market
VALUE
Problem
Solution
What is valuable to you?
Think of some products/services that you buy.
Why do you buy them?
A value proposition is…
A one-to-two sentence statement that describes:
1. What your product/service is
2. Who your customers are
3. Why it’s valuable to these customers
Do you understand the value he offers his target market?
What he meant to say was…
A1 Industries has developed an economical
and easy-to-use chemical additive that
allows paint manufacturing companies to
reduce the environmental impact of
their products.
What he meant to say was…
A1 Industries has developed an economical
and easy-to-use chemical additive that
allows paint manufacturing companies to
reduce the environmental impact of
their products.
What is it?
Who is it for?
Why is it valuable?
Which value proposition is more effective?
“Winners is an off-price
department store owned
by TJX that employs
international sourcing and
buying power.”
“Winners is a department
store that offers fashionconscious consumers the
latest brand names for up
to 60% off.”
Which value proposition is more effective?
“Winners is an off-price
department store owned
by TJX that employs
international sourcing and
buying power.”
“Winners is a department
store that offers fashionconscious consumers the
latest brand names for up
to 60% off.”
What is it?
Who is it for?
Why is it valuable?
Which value proposition is more effective?
“Google is the world’s
largest search engine
that allows Internet
users to find relevant
information quickly and
easily.”
“Google uses a
patented pageranking algorithm to
make money through
ad placement.”
Which value proposition is more effective?
“Google is the world’s
largest search engine
that allows Internet
users to find relevant
information quickly and
easily.”
“Google uses a
patented pageranking algorithm to
make money through
ad placement.”
What is it?
Who is it for?
Why is it valuable?
Write a value proposition for your idea
What is it?
For whom?
Value?
Let’s share!
Let’s
Share!
Partner with another group and pitch your value proposition:
Listen for:
What is it?
Who is it for?
Why is it valuable?
Let’s
pivot!