309
Virtually There:
Top Ten Best Practices
for Implementing
Virtual Worlds
Rich Mesch, Performance Development Group
March 24 – 26, 2010
Orlando, FL
Virtually There
Top Ten Best Practices
for Implementing
Virtual Worlds
Rich Mesch
Performance Development Group
Session 309 – Virtually There: Top Ten Best Practices for
Implementing Virtual Worlds – Rich Mesch, Performance Development
Group
1
Page 1
March 24 – 26, 2010
Orlando, FL
Who is this guy?
Second Life
ProtoSphere
Rich Mesch
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Session 309 – Virtually There: Top Ten Best Practices for
Implementing Virtual Worlds – Rich Mesch, Performance Development
Group
Page 2
March 24 – 26, 2010
Orlando, FL
Poll:
Which statement do you most agree with?
• “I use Virtual Worlds as part of doing business.”
• “I use consumer Virtual Worlds like Second Life.”
• “I’ve heard about Virtual Worlds, and I want to
learn what all the fuss is about.”
• “Second Life? I’ve barely figured out the first
one!”
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Session 309 – Virtually There: Top Ten Best Practices for
Implementing Virtual Worlds – Rich Mesch, Performance Development
Group
Page 3
March 24 – 26, 2010
Orlando, FL
So, what are Virtual Worlds?
•An online, persistent, immersive
environment, accessed by multiple users
from different locations
• Also known as “Virtual Immersive Environments”
• Typical uses:
–
–
–
–
Collaboration
Social Networking
Simulation/Role Play
Meetings/Conferences
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Session 309 – Virtually There: Top Ten Best Practices for
Implementing Virtual Worlds – Rich Mesch, Performance Development
Group
Page 4
March 24 – 26, 2010
Orlando, FL
Poll: Based on research, what was the most
common use of virtual world platforms?
• Training
• Meetings
• Collaborative Design
• Conferences
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Session 309 – Virtually There: Top Ten Best Practices for
Implementing Virtual Worlds – Rich Mesch, Performance Development
Group
Page 5
March 24 – 26, 2010
Orlando, FL
What are business using VWs for?
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Session 309 – Virtually There: Top Ten Best Practices for
Implementing Virtual Worlds – Rich Mesch, Performance Development
Group
Page 6
March 24 – 26, 2010
Orlando, FL
1. Determine why you want to use Virtual
Worlds.
Session 309 – Virtually There: Top Ten Best Practices for
Implementing Virtual Worlds – Rich Mesch, Performance Development
Group
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March 24 – 26, 2010
Orlando, FL
2. Select the right platform.
Session 309 – Virtually There: Top Ten Best Practices for
Implementing Virtual Worlds – Rich Mesch, Performance Development
Group
Page 8
March 24 – 26, 2010
Orlando, FL
In the beginning… there was Second Life
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Session 309 – Virtually There: Top Ten Best Practices for
Implementing Virtual Worlds – Rich Mesch, Performance Development
Group
Page 9
March 24 – 26, 2010
Orlando, FL
Business-Oriented Platforms
Enterprise
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Session 309 – Virtually There: Top Ten Best Practices for
Implementing Virtual Worlds – Rich Mesch, Performance Development
Group
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March 24 – 26, 2010
Orlando, FL
3. Start small.
Session 309 – Virtually There: Top Ten Best Practices for
Implementing Virtual Worlds – Rich Mesch, Performance Development
Group
Page 11
March 24 – 26, 2010
Orlando, FL
The Trough of Disillusionment
Session 309 – Virtually There: Top Ten Best Practices for
Implementing Virtual Worlds – Rich Mesch, Performance Development
Group
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March 24 – 26, 2010
Orlando, FL
4. Take advantage of the 3D environment.
Session 309 – Virtually There: Top Ten Best Practices for
Implementing Virtual Worlds – Rich Mesch, Performance Development
Group
Page 13
March 24 – 26, 2010
Orlando, FL
5. Redefine the word “content.”
Session 309 – Virtually There: Top Ten Best Practices for
Implementing Virtual Worlds – Rich Mesch, Performance Development
Group
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March 24 – 26, 2010
Orlando, FL
6. Use simulations.
Session 309 – Virtually There: Top Ten Best Practices for
Implementing Virtual Worlds – Rich Mesch, Performance Development
Group
Page 15
March 24 – 26, 2010
Orlando, FL
7. Avoid Virtual Ghost Towns.
Session 309 – Virtually There: Top Ten Best Practices for
Implementing Virtual Worlds – Rich Mesch, Performance Development
Group
Page 16
March 24 – 26, 2010
Orlando, FL
8. Create social spaces.
Session 309 – Virtually There: Top Ten Best Practices for
Implementing Virtual Worlds – Rich Mesch, Performance Development
Group
Page 17
March 24 – 26, 2010
Orlando, FL
Poll: Based on research, what was the top
reason companies chose virtual worlds over
other types of technologies?
• Increase user engagement
• Reduce Costs
• More effective internal communication
• To reach out to customers
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Session 309 – Virtually There: Top Ten Best Practices for
Implementing Virtual Worlds – Rich Mesch, Performance Development
Group
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March 24 – 26, 2010
Orlando, FL
Measuring the Impact
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Session 309 – Virtually There: Top Ten Best Practices for
Implementing Virtual Worlds – Rich Mesch, Performance Development
Group
Page 19
March 24 – 26, 2010
Orlando, FL
9. Utilize the “cool factor.”
Virtual Worlds
are cool
Session 309 – Virtually There: Top Ten Best Practices for
Implementing Virtual Worlds – Rich Mesch, Performance Development
Group
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March 24 – 26, 2010
Orlando, FL
Facing the Challenges
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Session 309 – Virtually There: Top Ten Best Practices for
Implementing Virtual Worlds – Rich Mesch, Performance Development
Group
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March 24 – 26, 2010
Orlando, FL
10. Build a real-life community before
you build your virtual community
Session 309 – Virtually There: Top Ten Best Practices for
Implementing Virtual Worlds – Rich Mesch, Performance Development
Group
Page 22
March 24 – 26, 2010
Orlando, FL
Virtually There!
1 Determine why you want to use virtual worlds
2 Select the right platform
3 Start small
4 Take advantage of the 3D Environment
5 Redefine the word “content”
6 Use Simulations
7 Avoid virtual ghost towns
8 Create social spaces
9 Utilize the “cool factor”
10 Build a real-life community before you build your virtual
community
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Session 309 – Virtually There: Top Ten Best Practices for
Implementing Virtual Worlds – Rich Mesch, Performance Development
Group
Page 23
March 24 – 26, 2010
Orlando, FL
Resources
• By Karl Kapp and Tony O’Driscoll
– Learning in 3D: Adding a New Dimension to Enterprise
Learning and Collaboration
• by Karl Kapp:
– Gadgets, Games and Gizmos for Learning: Tools and
Techniques for Transferring Know-How from Boomers to
Gamers
• Metanomics: http://www.metanomics.net/
• ThinkBalm: http://ww.thinkbalm.com
Session 309 – Virtually There: Top Ten Best Practices for
Implementing Virtual Worlds – Rich Mesch, Performance Development
Group
Page 24
March 24 – 26, 2010
Orlando, FL
Talk to me!
Email
[email protected]
RichMesch
Parmal Bedrosian
Blog
blog.performdev.com
Session 309 – Virtually There: Top Ten Best Practices for
Implementing Virtual Worlds – Rich Mesch, Performance Development
Group
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