CASE STUDY
Let’s Dish!
BACKGROUND
Let’s Dish! was founded in 2003 in Eden Prairie, MN, as one of the first retail meal
preparation stores in the country. Let’s Dish! now operates six stores in Minnesota, two
stores in Maryland and two stores in Virginia. They came to Diedrich RPM (formerly IW
Research) to understand attitudes, preferences and buying behaviors of Let’s Dish!
current customers and non-customers with the goal to enhance the brand, identify
opportunities for optimum channel partners and to gain intelligence to aid them in their
go-to market strategy.
THE CHALLENGE
THE STRATEGY
THE RESULTS
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Assess brand
Identify Affinity Customers
Determine key drivers in
buying decision
Uncover growth
opportunities by segment,
menu and channel
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VALUE $
Healthy Meals on a Budget!
$20 OFF
any 4, 8, or 12 meal session
Enter Promo Code: VALUE20E
Must attend session on or before 1/15/13*
You want healthy meals that are quick, convenient and fit your budget.
We hear you - we offer the highest quality dishes with the very best
ingredients.
Here's how it works - Choose from a variety of menu options and
assemble your meals with only the best ingredients. No chopping, no
shopping, no prep - just show up! You only use what is needed to make
your dishes, so there is no waste and the price is right! Take your meals
home and you have fresh, delicious home cooked meals ready to go!
Imagine that - mouth watering meals that will save you time and money.
Try us out before January 15th, 2013 and receive $20 off your purchase!
It's the reward system that makes our already budget friendly meals
even more cost effective.
To learn more click, call or visit us at www.letsdish.com
20
Family Friendly
Menu Items!
(Gluten-free options
also available)
As Low
as $3.16
Per Serving!
Like us on Facebook for exclusive news and promotions.
Visit facebook.com/letsdishfan
www.letsdish.com
Conducted quantitative
research targeting current
and non-customers
Developed the tag line
“Dinner, Smarter” to pay
off benefits tied to research
Developed pilot marketing
plan designed to generate
in-store visits targeting both
new and current customers
(included social media,
interactive marketing,
email and direct mail to
under-performing
geographic markets)
Identify channel partner
Achieved a more than
14% open rate on email
campaigns
Total campaign
generated more than
$161,946 in revenue ROI
$9.23 a session
14500 Burnhaven Drive | Suite 101 | Burnsville, MN 55306 | diedrichrpm.com | t.952.373.0805
| f.952.892.6310