128 Schools • Every Home Game All Season
Approximate Attendance: 37 million
GENERAL DEMOGRAPHICS
Men
Managers/Professional
Attended/Graduated College
Median HHI
Median Age
% Comp
62
32
69
$79,200
34
LEISURE ACTIVITES
Go To Bars/Nightclubs
Dining Out
Entertain Friends or Relatives at Home
Attend Music Performances
35
62
50
36
SPORTS ACTIVITIES (Last 12 Months)
Baseball
Basketball
Football
Golf
Jogging/Running
Swimming
Tennis
10
19
16
24
23
32
7
APPAREL/SPORTING GOODS
Purchased $1,000+ in Clothing
Purchased $100+ in Sports Clothing
15
30
FINANCIAL
Intend To Buy Stocks, Bonds or Mutual Funds
Have IRA Retirement Savings
Own Stocks
27
23
25
CONSUMER ELECTRONICS
Own Cell/Mobile Phones
HH Owns MP3 Player
HH Owns LCD/PLASMA TV
HH Owns DVD Player
HH Owns Video Game System
HH Has Bought Video Games (in last 12 mod)
Owns a Digital Camera
HH Owns A Personal Computer
Have Access to the Internet
91
41
41
80
51
28
47
88
93
AUTO/TRAVEL
Intend to Purchase/Lease
Automobile Decision Maker for New Vehicle
3+ Domestic Trips
Member of Frequent Flyer Program
5+ Nights in Hotel/Motel
31
45
22
27
53
Includes Special
Poster/Calendar
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