Five Media
Principles
Media
messages are
constructions.
Messages are
representations
of social
realities.
Media have
Different
unique
people
language,
respond to the
forms, and
same message
symbol
Messages are differently.
systems. produced with
social, political,
historic, economic
and aesthetic
purposes.

Media messages
are constructions.

Notice placement,
font size, word
choice

Messages are
representations of
social realities.


Each is a picture of
“a” world.
Does it represent
your reality?

Different people respond to the same
message differently.

What will your response depend on?

Messages are produced with social, political,
historic, economic, and aesthetic purposes.

What is the purpose of this media?

Media have unique language,
forms and symbol systems.

The type of message determines the
form, language, symbols, and images
used.
Watch and Analyze
Who is the target audience for this advertisement?
What underlying messages are being presented?
http://www.youtube.com/watch?v=I9tWZB7OUSU
Who is the target audience for this advertisement?
What underlying messages are being presented?
http://www.youtube.com/watch?v=KAOmTMCtGkI
**Write down your responses as you watch. 