Private Label Pet Food
Mission Statement
United Petfood Producers is an exclusive private label producer of high
quality pet food, which is able to provide your company with the best
concept within the international pet food market.
Our knowledge and experience allows your company to create its own pet
food products within every range of products. From budget to premium,
United Petfood Producers is your best partner.
WORLDWIDE
United Petfood Producers
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Exclusive Private Label
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Independent manufacturer of pet food
products
Family owned company
Your partner for every house brand
Flexibility
 Capacity
 Packaging
 Logistics
United Petfood Producers
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Producer
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High tech and fully automated factory
Extrusion (dry pellets)
Vacuum Core Coating
 Tastiness
 Nutritious
Packaging
Specialisation
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Production line (2003):
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Extrusion:
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Wenger mono-screw extruder
Maximum valorisation of raw materials results in highly digestible pet food products
Maximum degree of starch fragmentation
Almost all shapes and colours are possible
Coating: vacuum multi-coating
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State of the art in Europe
Able to apply two layers of up to 10 different oils, fats or other liquids under vacuum
on the extrudate; powders also possible
Taste and nutritional value are optimised to the client’s request
Packaging
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In order to meet all requirements UPP has modern packaging lines:
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Several types of packaging:
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Multiple methods of closing packaging:
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Different types of bags, from 1kg to 20 kg
Boxes
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Sealing / Pinching / Sewing
Sizes
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PE-PE & PET-PE / Paper / Quadriseal / Big Bag
Filling of all types of cardboard boxes
Palletiser
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Unique and simple stacking method thanks to the 4-layer palletiser
Diverse stacking patterns and compatible with all types of pallets
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Euro, CP1, Düsseldorf…
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Height free to determine
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Wrapping, slip sheet inserter, top sheet inserter…
United Petfood Producers
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High Quality Pet food
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GMP+ certified & IFS certified
In-house testing
 Sampling on all phases
 Testing of finished products
 Testing packaging
External tests
 High digestibility
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Testing AA digestibility
Degree of starch defragmentation (+95%)
Palatability
United Petfood Producers
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Knowledge and Experience
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In-house nutrition team
Collaboration with external nutritionists
15 years experience with private labels
National and international
Create your product
Consultation
Proposal
Product development
• Segmentation
• Identification
• Various options are given in
order to make a good choice
• Alternatives
• After selecting the ingredients
the shape of the pellet needs
to be determined as well as
choosing the colour(s)
Choosing the packaging
Final production
Dispatch
• Choose the desired
packaging material as well
as the design of the
packaging
• Your product is finished and
ready for production. This is
carried out in our factory with
the most modern extrusion
techniques
• The product is packaged and
stacked onto pallets
according to your needs.
Dispatch takes place per your
requirements
Create your product
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Consultation
Discussing your needs and wishes with our
nutritionists and commercial team
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Selecting the ingredients & claims
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Determining the segment
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Identification of the product
+ CATEGORY CONSULTANCY
Petfood segments
ECO
PRO
PREMIUM
SUPER
PREMIUM
References
Limited number
Adult only
Life stage
Life stage + size
Breed specific /
health claim related
Type of meat
Beef/Porc
Chicken/ Lamb
Chicken / Lamb /
Salmon
Chicken/ Lamb
Salmon/Duck/…
Benchmark
Lidl, Carrefour, Colruyt,
Pets Budget
Pedrigree, One,..
Eukanuba, Purina,
Advance, …
Hills, Royal Canin, …
Create your product
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Proposal
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Diverse options
 Multiple standard formulas
 Formulas to specifications
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Unique
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Fulfils own nodes
Possible alternatives
Create your product
Proposal
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Selection of product range
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Determination of claim strategy
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Natural antioxydants:
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Rosemary extract grapefruit extract, Curcuma sp, Citrus sp and
Syzygium sp
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Yucca
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Size specific
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Innovative
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….
Create your product
Product
development
Packaging
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Formula confirmation
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Determining colour & shape
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INTERNAL NUTRITIONAL DEPARTMENT
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Type of packaging
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Design of packaging
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INTERNAL DESIGN DEPARTMENT
From design to final bag
Create your product
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Final
production
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Standard formulas
 Possible from 600 kg
Own formula
 Minimum batch of 8 tons
Terms of delivery
Create your product
Dispatch
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Flexibal dispatch
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New loading bay
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All types of lorries
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Containers for export
INNOVATIONS
UNITED PETFOOD PRODUCERS
NOT THE BIGGEST, BUT PROBABLY THE BEST
INDEX
1. Innovation in NUTRITION
“only a good product can sell well”
2. Innovation in PACKAGING
“the better the packaging the better the product”
3. Innovation in LOGISTICS
“simple solutions for all partners”
UNITED PETFOOD PRODUCERS
NOT THE BIGGEST, BUT PROBABLY THE BEST
INNOVATION IN NUTRITION:
UPP is continuously looking for new nutritional concepts which have advantages for the animal and his owner. These are based on an
intense cooperation between our internal nutritionists, veterinarians and external partners such as universities and knowledge centers.
UPP tests all innovations in an ANIMAL FRIENDLY way through local breeders and certified test centers which work according to our
standards.
PROJECTS EN REALISATIONS:
1.
2.
3.
4.
5.
NO GRAIN
Probiotic
Natural anti-oxydantq
Natural fibres
Feel good program
UNITED PETFOOD PRODUCERS
NOT THE BIGGEST, BUT PROBABLY THE BEST
INNOVATION IN NUTRITION:
1. NO GRAIN Formulas for dogs:
These innovative formulas are based on the principle that we want to avoid the use of cereals in the
diets of dogs. Potatoes and high meat content (+40%) are the basis for these formulas.
Claims for these products:
HOLISTIC
HYPO-ALLERGENIC
GLUTEN CONTROL
NO CEREALS
UNITED PETFOOD PRODUCERS
NOT THE BIGGEST, BUT PROBABLY THE BEST
INNOVATION IN NUTRITION:
2. PROBIOTIC: (PATENTED)
With this method we add living bacteria on dry kibbles. And we
found the way to keep the bacteria alive for the entire shelve life of
the product..
3. SYNOX 3D natural anti-oxydant:
A mix of rosemary extract, grapefruit extract, Curcuma sp., Citrus
sp. en Syzygium sp. are used as natural antioxydants.
UNITED PETFOOD PRODUCERS
NOT THE BIGGEST, BUT PROBABLY THE BEST
INNOVATION IN NUTRITION:
3. Natural fibres
Natural fibres zuch as ligno-cellulose are added in order to improve the
transit in the intestines and to reduce dental problems and the
production of hairballs (cats).
4. Feel good program
A mix of natural aroma’s which make the product more attractive for
animals and humas.
UNITED PETFOOD PRODUCERS
NOT THE BIGGEST, BUT PROBABLY THE BEST
INNOVATION IN PACKAGING:
UPP cooperates closely with it’s customers and partners in order to develop packaging solutions which are adapted to
the specific requirements of the market.
1. IN HOUSE DESIGN:
UPP offers it’s customers the possibility to have the complete design done
by our internal design and development department. Designs are based
on the specific needs and trends and markets in which you want to work.
2. PE-PE quadriseal packaging:
This type of bags are unique in their kind as they are made of a 100%
recycable material.
UNITED PETFOOD PRODUCERS
NOT THE BIGGEST, BUT PROBABLY THE BEST
INNOVATION IN PACKAGING:
3. RECLOSABLE PACKAGING:
In order to improve the quality and the preservation of the
product, we are always looking for new solutions on how to
reclose a bag after it’s opened by the customer.
4. ALTERNATIVE SIZES:
To fit with every marketing strategy which you can come up
with, we can adjust the content of the packaging to your special
requirements.
UNITED PETFOOD PRODUCERS
NOT THE BIGGEST, BUT PROBABLY THE BEST
INNOVATION IN LOGISTICS:
Flexibility is the key to good logistics.
1. PALLETS:
UPP can work with every pallet type which the customer may require.
2. PALLET- LOADING:
UPP has develloped a special 4 BAGS PER LAYER pallet loading for 15 or 12 kg bags.
This offers different advantages if the shopkeeper wants to buy full pallets.
UNITED PETFOOD PRODUCERS
NOT THE BIGGEST, BUT PROBABLY THE BEST
UNITED PETFOOD PRODUCERS
NOT THE BIGGEST, BUT PROBABLY THE BEST
LOOKING FORWARD TO WELCOMING YOU AS A
PARTNER OF UNITED PETFOOD PRODUCERS
UNITED PETFOOD PRODUCERS nv
Terdonkkaai 16
9042 GENT Belgium
T 0032 9 253 80 45
F 0032 9 253 14 36
[email protected]
Hans Vermander
Thank you for your attention