24001 East Mission Avenue, Suite 102 | Liberty Lake, Washington 99019
office: +1.509.893.8044 | toll-free: +1.888.519.5332 | fax: +1.509.893.4475
[email protected] | www.Demand-Energy.com
PRESS RELEASE
Barclay Tower becomes World’s First
Intelligent Energy Storage Powered High Rise
Manhattan High Rise Ushers in the Next Energy Revolution with
Joule.System™ installation
New York City, New York (October 3, 2012) – Today in New York City, Glenwood Management
reveals Manhattan’s first battery-based, intelligent energy storage system providing 225
kilowatts (kW) of power with 2 megawatt hours (MWh) of stored energy capacity to a New York
City high rise. The Joule.System™ designed by Demand Energy Networks, Inc. is located at
Glenwood’s flagship property, Barclay Tower, a 58-story luxury residential high rise located at 10
Barclay Street near the new World Trade Center, New York.
Glenwood’s installation of Demand Energy’s Joule.System™ is significant because it has the ability
to radically alter the way electricity is delivered. It ushers in a new design architecture for city
electrical grids, allowing them to become smarter, more adaptable, and operate more
efficiently.
Nearly every industry establishes inventories that allow product delivery and consumption to be
optimized. Intelligent energy storage is an emerging technology that gives the electric power
industry and electricity end-users the means to inventory electricity. The Joule.System™ is
intelligent energy storage that is uniquely positioned to dramatically alter the electricity supply
chain.
Since the days of Edison, Tesla, and Westinghouse, and starting on Pearl Street over 100 years
ago in lower Manhattan, electricity has flowed through the grid in one direction - centrally
generated, transmitted long distances, then distributed within cities to customers. But since
then, the world’s demand for energy has changed. We have become more dynamic in terms of
where, when and how we consume energy. We want it to come from renewable sources. We
want to be more efficient with what we already have.
These changes in both supply and demand present a new set of challenges. Our grid
infrastructure is aging. It lacks intelligence, and is generally inflexible in handling the growing
demands of consumers in a rapidly accelerating electronic age. Energy generated from
renewable sources is difficult to integrate since it isn’t reliable and doesn’t generate when we
need it. The adoption of intelligent energy storage as part of the electricity supply chain solves
many of these challenges.
Large commercial electricity users like Glenwood are paving the way for broad acceptance of
this technology. Yet adoption by utilities is slow. In fairness to utility operators, these new
challenges require them to think differently and they are regulated in a way that provides them
little incentive to deviate from their usual toolkit. Some utilities only control part of the supply
chain and are limited to the kinds of solutions they can deploy. In the post-deregulation era,
with so many energy providers, regulatory agencies, and public benefit organizations involved,
the complexity of the electrical system leaves little room for new technology adoption that will
allow for a better overall system of energy supply and delivery that can help keep rates down
for the benefit of end-user customers.
Enter Glenwood Management.
Energy reliability is a critical issue for Glenwood. For efficient building operations and for safety,
the company’s commitment to enhancing reliability was the motivation behind their purchase of
the Joule.System™.
The 225 kW / 2 MWh installation follows Glenwood’s purchase of two trial-sized systems
installed in October 2011 at two locations – Barclay Tower and The Caldwell. Positive results in
demand response and building grid stability from both systems led to their decision in April to
move toward deploying the larger system at Barclay Tower.
An anticipated, but surprisingly dramatic additional benefit demonstrated in the two trial
systems is the capability the Joule.System™ lends to managing cost volatility in New York’s
incentive electricity rate structures (the day ahead market).The system stores energy during offpeak periods when rates are low, and then releases the energy during peak periods when prices
can be very high. It works as a physical hedge against volatility risk during periods of high
demand, effectively capping costs by using energy from storage at times when rates have the
potential to skyrocket.
Demand Energy manages its systems for building owners as a cohesive network based on
market conditions. The network management and control software of the Joule.System™
recognizes price signals and follows building load profiles. The system intelligently monitors
usage to maximize energy savings to deliver a positive return.
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Another motivator behind the system deployment for Glenwood is their corporate green
initiative to buy power generated by wind and solar. Glenwood is committed to advancing ideas
and methods to help achieve sustainability in New York City. One of its goals is to create ‘netzero’ buildings; buildings that produce no carbon emissions. Glenwood’s investment in energy
storage extends beyond the financial reward. It’s also serious about advancing better resource
management for a more livable community.
Installed in July and August, Joule.System™ operations testing commenced in September. Within
the first two months of operation, the economic benefits of the system will be further evaluated.
Glenwood envisions rolling out a fleet of these larger systems to some, or potentially all of its
properties over time.
Demand Energy envisions deploying these larger systems for Glenwood and other customers in
buildings throughout Manhattan. The systems become linked together as part of a large
scalable array of systems; a network akin to building a power plant throughout the heart of the
city that produces zero emissions, located on non-income producing real estate.
“The reality is we need to be aggressive in finding ways to be smarter about the future of
energy,” said Josh London, VP of Glenwood Management. “Everyone I know thinks about green
energy; about how they can create a cleaner future. Our work with Demand Energy lets us take
advantage of renewables and lowers our electricity costs as well. It’s a win at every level.”
“We’re looking forward to the hard data in terms of energy use and savings,” said Dave Curry,
CEO of Demand Energy. “Between ConEd selling power at reduced off-peak prices, and the
ability to store renewable electricity, we’re expecting big things that include bringing balance to
power grids for the future of energy delivery worldwide.”
ABOUT DEMAND ENERGY NETWORKS, INC.
Demand Energy is an energy solutions company based in Liberty Lake, Washington. The company is led by a team of
seasoned telecommunications and utility industry veterans with experience growing mature companies to great
success, and bringing start-ups to fast growth and beyond. Founded in 2008 with a rich IP portfolio, Demand Energy
provides technology to energy providers enabling them to manage and deliver electricity to a degree never before
possible.
Demand Energy is partnering with C&D Technologies, a global leader in battery technology, currently using its VR
Solar® VRLA/AGM battery in the Joule.System™. Demand Energy is in the process of commercializing a patent-pending
advanced anode to enable the next generation of lead-acid batteries. Learn more about C&D Technologies at
www.cdtechno.com. C&D Press contact: Scott Kleinle at [email protected]. Learn more about Demand Energy
at www.demand-energy.com.
ABOUT GLENWOOD
Glenwood is one of New York City’s largest owners and builders of luxury rental apartments. The full-service
Manhattan real estate organization has earned a reputation as a leader in its field through the continuity established
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as owner, builder and manager of all of its properties. Prestigious locations, innovative design, superior construction,
outstanding views, elegant lobbies and impeccable services are benchmark qualities that have become synonymous
with every Glenwood residence. Glenwood has provided personalized care and attention to every detail, and enriched
the quality of life offered in each of its rental apartment buildings for nearly five decades. Glenwood owns and
operates apartment buildings throughout Manhattan such as Emerald Green, Paramount Tower, The Brittany, The
Grand Tier and The Pavilion. www.glenwoodnyc.com.
For more information, please contact:
Laura Mathisen, Marketing Manager, (509) 981-5875, [email protected]
Richard Wilson, Sales Director – New York & East Coast, (212) 729-4631, [email protected]
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