2017
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There is need to ensure that the website
remains the main platform of the MSWG
output
The website needs to be finalised currently
there are pages incomplete
Updates need to be regular and consistent
News stories can be sourced at no costpending that they are properly credited and
attributed to publishers/authors
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Stories that relate to our core objectives
should be a priority (our work plan can guide
this)
News stories that are not necessarily in
mainstream media but are relevant to the
MSWG mission/vision are useful- e.g.
http://allafrica.com/stories/201607080534.h
tml (Tanzania: Helium 'Could Earn Tanzania
U.S$3.5 Billion‘)
Or publications on related topics…
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MSWG has a wide membership, and each
member organization has something it is
doing that is already/should be in the public
domain
MSWG members therefore, should supply the
platform with their press
releases/briefings/reports/upcoming
activities which can in turn inform the
platform via the website/FB soc media
All of us are constantly generating
information but in silos
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Website remains up to date and relevant
Website begins to serve the purpose of
information sharing amongst members and
general public
Website becomes a portal of information of
transparency issues
Website becomes an alternative source of
information on transparency issues not in
mainstream media
Website becomes a portal for specialized
topics and subject matter
Adopt a broad based strategy to build and
strengthen networks that will impact on
MSWG work and issues raised at national
levels.
- Rapid partnership mapping exercise
-Determine areas of common interest
-Establish convergence, collaboration, social
and resource mobilization capabilities
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Stronger prospects established
Greater focus on consolidated advocacy
adopted
Stronger convening power
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Tactic of advocacy through moral suasionusing the power of personality. There are
many personalities that are passionate about
Combating corruption…..but know little
about MSWG.
PSAs produced to amplify our stance
Utilize the database of media contacts
Joint production of documentaries or Photo
essays with partners
Prioritize campaigns
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Key spokespersons and advocates established
Messages for dissemination developed
Better methods of coordination of regional
campaigns adopted
Polices examined
Recommendations considered and adopted
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Website revamped for optimal servicing of
MSWG partners and clients (multi media
apparatus)
An efficient and effective publications
delivery-cover notes, branded etc..
Position MSWG as a platform with members
that are authorities in their fields of work
(improve on the gains made from our
outcome document of the CSF II for example)
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Hits on MSWG website increased
Online circulation of emerging transparency
issues widened (new licenses being issued on
extractives; discoveries of natural resource
reserves; upcoming legislation on land
reforms etc…
Visibility of MSWG branded heightened
Impact of MSWG efforts deepened
M&E aspect of the effectiveness of the
strategy will be adopted throughout Tools such stats on hits (website)
 Archival material of press coverage
 Programmes aired
A reporting period on these can serve for
gauge progress and identify gaps as art of
lessons learned
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Monitoring mechanism adopted and utilized
Advocacy engagements, media roll out, and
coverage systematically tracked
Indicators for measuring medium, and long
term impact of advocacy and communication
rollout developed
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Spokespersons
Alliance & Partnerships
(process)
Events (launches)
High-level courtesy
calls
Mass media appeals
(PSAs Photo essays
etc..)
CSF III
Advocacy
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Press releases
Media Advisories
OpEds
Website
Newsletter
Media data base
Media Interviews
Reports &
recommendations
Communication