www.zanusi.co.za
Migrating Brands for Future Profits
Brand Strategy Formulation Brand Expression Brand Activation Brand Knowledge Transfer
Our Mission
Bridging yesterday and today with
tomorrow by finding the right impartial
solutions to business challenges, thereby
ensuring long-term sustainability
Nomahlubi Simamane
CEO & Founder
2013 Fortune Most Powerful Women Entrepreneurs Nominee (USA)
2013 Annual Enterprising Women of the Year (USA)
Business Woman of the Year 2009 Topco Media & BBQ Awards
About Us
ZANUSI Brand Solutions was established in 2001 to take advantage of the gap that exists in the market
place where understanding of the wider South African consumer base is limited and to offer integrated
brand solutions.
Zanusi is one of the leading Strategic Brand Consulting Firms
Main office in Johannesburg, South Africa and regional offices in Nairobi, Kenya; Kigali,Rwanda; and Lusaka, Zambia
100% black women owned, employs 16 full-time professionals
Additional resources and expert partners are brought in as required for each specific project
Client base extends to the rest of Africa, the UK and USA
Clients include Blue-Chip and State owned Companies e.g., Airports Company South Africa (ACSA), City of Tshwane, Nedbank, Ekurhuleni Metropolitan Municipality, The Unlimited, Old Mutual, Bayer SA, City of Johannesburg,
Pick n Pay, Liberty Properties, Zain, SABC, East African Breweries Limited, BP South Africa and Medshield
Medical Scheme
The company is rated AAA+, Level 1 Contributor by Empowerdex
Accolades
The CEO, Nomahlubi Simamane received a prestigious award at the 2013 Enterprising
Women of the Year in the annual sales from 1m - 5m dollars Category. The dynamic
women business owners and thought leaders from around the globe gathered in
Fort Lauderdale, Florida on the 3-4 April for the 11th Annual Enterprising Women
of the Year Awards Celebration, which featured two days of dynamic workshops,
networking opportunities, corporate sponsor exhibits, and awards presentations. The
event recognizes the finest women entrepreneurs in North America and beyond and
is widely considered one of the most prestigious recognition programs for women
business owners
Zanusi are proud to announce that its Project Director, Madeleine Wickins, was a
finalist in the Arts & Culture category at the 11th Annual South Africa’s Most Influential
Women in Business and Government Awards that took place at a dazzling gala event
on the 26th of July 2012 at Gallagher Convention Centre in Midrand
Zanusi Brand Solutions added yet another prestigious award to its growing collection after
being named winner in the Fast Growth SMME category at the African Access National
Business Awards held on the 23rd of June 2011 at the Sandton Convention Centre Gala
Event
The company won the Top Empowered SMME Award at the 2011 Annual Metropolitan
Oliver Empowerment Awards on the 24th of March 2011 as well as the Black Business
Quarterly (BBQ) Awards for Best Established SMME on the 25th October 2010
Nomahlubi Simamane, the CEO is a recipient of the 2009 ‘Business Woman of the Year’
at the BBQ Awards; presented on the 4th of December 2009
Nomahlubi also received the prestigious ‘TOPCO Business Woman of the Year’ award on
the 31st of July 2009
Zanusi Brand Solutions was nominated as one of South Africa’s Top Emerging Companies
in 2009
The Company was a finalist in the 2008 Financial Mail’s Adfocus Awards in the Branding
& Design category and ranked 15th
Management Team
Nomahlubi Simamane
Strategy Formulation
Nesh Ramroop
Creative and Design
Madeleine Wickins
Operations
Lisa Gonyela
Brand Activation
Operational Team
Angelique Thomas
Project Coordination
Sindiwe Mbiko
Strategy Formulation
Jamie Engelbrecht
Graphic Designer
Ettienne Stoles
Strategy Formulation
Alistena Gerstner
Office Manager
Zinhle Simamane
Accounting
Mpho Senong
Graphic Designer
Mondli Simamane
Copywriting
Lebogang Galeboe
Front Desk
Musa Chako
CEO Support
Idah Mabezele
Office Support
Samuel Nkhumeleni
Office Driver
The Integrated Brand Solutions Offering
Brand Strategy
Formulation
Brand
Expression
Brand
Activation
Brand Knowledge
Transfer
Market Opportunities
& Feasibility Studies
Creative & Design
Development
Campaigns
Structured Workshops
Corporate Literature Design
Packaging Design
Research
Training Sessions
Brand Audits
Formulation of
Strategies & Plans
Instore Point-of-Sale
Outdoor & Print Advertising
Web Design
AV Production
Branding
Promotions
Roadshows
Incentive Programmes
Conferences, Exhibitions etc.
Panel Discussions
Publication of Papers
Experience Network
Russia
England
France
Netherlands
USA
Japan
Italy
China
UAE
Burkina Faso
India
Nigeria
Gabon
Kenya
Kigali
Uganda
Tanzania
Zambia
South Africa
Australia
Brand Strategy Formulation
Market Opportunities
Feasibility Studies
Brand Audits
Formulation of Strategies & Plans
Brand Expression
Creative & Design Development
Corporate Literature Design & Packaging Design
Instore Point-of-Sale Outdoor & Print Advertising
Brand Activation
Events, Research, Branding,
Promotions, Roadshows,
Incentive Programmes,
Conferences, Exhibition
Brand Knowledge
Transfer
Structured Workshops,Training
Sessions, Panel Discussions,
Publication of Papers
n
Bee Status
Status
Evidence
100% Black women owned
Share Certificate
Highest BEE rating
for an SMME
AAA+, Level 1 Contributor as per
Empowerdex Rating
Staff consists 80% PDI’s
Audited by Empowerdex
Staff development mostly
on the job
Our Brand Cycle
BRAN
DD
EV
EL
O
1. GAINING INSIGHTS
PM
6. MEASUREMENTS
2. DEFINING THE
BRAND STRATEGY
- Brand Performance/
Scorecard
- Stakeholder Perception
Surveys
- Strategy Annual Reviews
- Brand Positioning
- Brand Naming
- Brand Structure
- Brand Go-to-Market
OUR APPROACH
5. IMPLEMENTING
AGREED PROGRAMMES
3. DEVELOPING EXPRESSION
TOOLKITS
- Roll-out Integrated Brand Plans
- Roll-out Physical
Applications
- Initiate the Brand
Internalisation Programme
- Design Strategy
- Creative Interpretations
- Design Solutions
- Design Applications
4. DEVELOPING BRAND
GUIDELINES
P
EX
RE
SSIO
N
- Position Papers
- Identify Spokespeople (Training)
KL
O
D
STI
OT
N
BR
- Define CI Application,
Guidelines and tools
- Establish Templates
- Develop Brand Action Plans
AN
BRAND ACTIVATIO
N
T
EN
- Interviews
- Workshops
- Focus Groups
- Audits
CAN
YOU
E
S
N
E
S
WHERE
YOUR
BRAND
FUTURE
?
S
E
I
L
Brand Strategy Formulation
Client example
Task
Methodology
Deliverables
To develop a Brand and Marketing
Strategy
Gained medical scheme and industry
insights by doing desk top research
and conducting interviews with key
stakeholders
Clearly defined Brand Positioning,
Naming and Architecture
recommendations
Defined and articulated target market
Conducted workshops with Medshield
employees
Defined and segmenting the target
market
Reviewed the value chain and the key
role players within it
Mapped out value chain
Employee Living the Brand Program
Integrated Stakeholder Engagement
Strategy
Integrated Marketing Communication
Strategy
Campaign Roll-Out
Client example
Task
Methodology
Deliverables
To develop a Brand Positioning Strategy
for Gobodo Forensic and Investigative
Accounting
Undertook the Audit and Analysis of the
current Brand Positioning
A clear Brand Story that addresses the
company’s values
Developed Creative Guidelines for the
brand
The development of a new name (GFIA)
that is simple and easy to remember
Reviewed the current Positioning
Strategy
A clear Positioning of the company in the
financial services market
Review the Corporate Identity
and company name
Client example
Task
Methodology
Deliverables
Define the role of the central marketing
Team within Old Mutual
Analysed strategic documents
New structure implemented
Interviewed key brand team and
marketing personnel within Segments
Brand Management tools and control
measures introduced
Reviewed Marketing & Communications
activities (internal & external)
Undertook a roadshow to introduce
the new structure, role and value add
internally
Defined role of Brand Management /
Central Marketing team in building the
Old Mutual Brand and it’s value add to
the Segments
Defined Human Resources, processes
and systems and operational structure
needed to deliver
Defined monitoring and control
mechanisms
Task
Methodology
Deliverables
Identify agricultural projects that have the
potential of being linked to Tourism
Identified opportunities for Small Black
Farmers in the tourism market
Brand Strategy
Developed the Brand Positioning, Brand
Expression and Go-to-Market Strategic
Plans
A consultative workshop that was
attended by relevant stakeholders and
the Minister of Agriculture
Brand Launch
Client example
Task
Methodology
Deliverables
To develop a recovery plan as arrivals
were down
Ran strategic planning sessions in
London involving country managers and
teams from Germany, UK, France, the
Netherlands and Italy, SAT COO, SAT
CMO and global managers for brand
and channel
Turnaround in arrivals from Europe
To develop 2006/2007 Business Plans
2006/2007 Business Plans approved by
the Board
Developed country specific Recovery
Plans and 2006/2007 Business Plans
Client example
Task
Methodology
Deliverables
To position South Africa as a
Global destination brand (2003)
Facilitated an Imbizo involving all country
managers, portfolio managers, agencies,
global managers
Company-wide understanding of the
Global Brand Positioning
Volume growth in arrivals
Defined the Global Brand Positioning
Platform
Defined how the Global Brand will be
translated in-market
Developed of Country Business and
Brand Plans
Defined tool-kits required to support inmarket activities
Client example
Client example
Task
Methodology
Deliverables
Develop a strategy that will build the
reputation of ACSA
Reviewed Strategic documents
Brand Positioning
290 one-on-one Interviews
Brand Naming
63 Brand Workshops
Brand Structure
3 Airport Immersions
Airport Essence
Brand Visual Audits
Visitor Experience
Brand Strategy Development
2010 Strategic approach and initiatives
Task
Methodology
Deliverables
Building The Unlimited Brand
Gained insight on the South African
Financial Industry through desk research
Clearly Defined Brand Positioning within
the Financial Services Market
Conducted Field Visits with Foot-Soldiers
Naming and Architecture
recommendations
Go-To-Market Strategy
Conducted workshops with The
Unlimited Heads of Departments
Defined and articulated Target Market
Defined and Segmented the Target
Market
Integrated Marketing Communication
Strategy
Reviewed Current Positioning Strategy
Campaign Roll-Out Plan
Client example
Task
Methodology
Deliverables
Defining a Segmentation Strategy
Analysed Research
Global Segmentation Strategy
Identifying Consumer types across Africa
Profiled Segments
Market Segmentation Profiles
Devise Segment Plans
Developed Segment Characteristic Packs
Development and design of the
segment toolkits including an Electronic
Segmentation Strategy Book, Segment
Specific Materials, Training Manuals for
new employees
In market activation of Global
Segmentation Strategy
A day in the Life of videos for each
segment
Brand Expression
Corporate Identity Development
Client example
Task
Methodology
Deliverables
To develop a Brand Positioning Strategy
that will uniquely position the Fund within
the Legal Fraternity
Held a strategic brand planning
workshop with Executive Team
Refreshed new Brand Identity
Brand Marketing Roll-Out Plans
Conducted a Brand Audit
To develop a new Brand Identity
-Corporate Visual Identity for the
Attorneys Fidelity Fund
The Launch Campaign
Devised Key Insights on the AFF Brand
Developed a Brand Positioning Platform
for AFF
Refreshed the Corporate Identity with a
brand new AFF logo
10mm
10mm
Headlines
Here
Headlines Here
Annual Re
port
Tel: 021 424 5351 | Fax: 021 423 4819 | e-mail: [email protected]
P.O Box 3062, Cape Town, 8000 | Docex 154, | 5th Floor Waalburg Building, 28 Wale Street, Cape Town,8001
10mm
10mm
Client example
Task
Methodology
Deliverables
Develop a Brand Strategy for Leungo
Investments
Gained Insights on Leungo
New Brand Positioning, Naming
and Architecture recommendations
Developed the Leungo Investment
Brand Strategy
Developed Brand Expression Toolkits
Defined Brand Activation Programs
Evolution
New Corporate Identity applied
to the corporate brand, it’s sub
brands and various marketing
& promotional elements
Client example
Task
Methodology
Deliverables
To develop the Marketing Collateral for
Vector Control Sales Department
Undertook Brand Audit and Analysis
Design and Production of the Marketing
Material for the Sales Department
The look and feel to be aligned to Bayer
Brand Fusion Guidlines as well as the Life
Matters Concept
Develop Key Messages aimed at various
stakeholders to communicate BES’s
efforts and innovations in the fight against
malaria
Held Brand Workshops with key internal
stakeholders
Developed Marketing and
Communications Strategy
Developed the Brand Expression/
Communication Toolkits
Client example
Task
Methodology
Deliverables
Develop a new Brand Identity
for Health Haven
Undertook Audit and Analysis of the
industry
A new Corporate Identity and Payoff Line
for Health Haven
Develop Corporate Collateral
Developed the Creative Concept
Production and application of the new
CI to various marketing and promotional
items, i.e Letterheads, Business Cards,
Signage etc
Developed Creative Guidelines for the
CI development
Client example
Task
Methodology
Deliverables
Develop a Brand Repositioning Strategy
for SAT, with particular emphasis on
development of the Corporate Identity
Reviewed current SAT Corporate Identity
A refreshed look and feel for the Website
Reviewed and analysed the old website
Interactive website that catered for the
various target markets
Develop an interactive Website for SAT
Developed Creative and Brand
Guidelines
Hosting and loading of content on the
website
Website content translated from English
to Portuguese and Fench languages.
Uploaded information on the website
Development of the Corporate Collateral
Develop Corporate Collateral
Translated the content from English to
French and Portuguese
Production of Marketing and Corporate
Material
Client example
Task
Methodology
Deliverables
Create a Retail Space for the EABL Brands
(Tusker Pilot Store)
Undertook an Audit and Analysis of the
Retail Space
Creative Concept of the Pilot Store
Define the Store Configuration Model
and Business Model
Developed Creative Guidelines
Creative designs of the various spaces
for EABL brands: Tusker, Johnnie Walker
and Baileys
Devised Implementation of Plans
Provide a Detailed Implementation Plan
Brand Positioning and Brand Name
Production of the Brand Book
Go to Market and Trade Channel
Strategy
A detailed Implementation Plan utilising
local resources
Brand Activation
Client example
Task
Methodology
Deliverables
To position, manage and market the
Joburg Arts Alive International Festival on
behalf of the City of Joburg
Undertook an Audit and analysis of the
Arts Alive brand
A refreshed look and feel of the brand
Developed a Creative Concept for the
Festival
Developed Creative Elements and
Guidelines
Developed a Positioning Strategy
and Implementation of Plans
A full Programme that catered for all
genres of arts
A platform for unknown artists to
showcase their work within the festival
The Festival attracted different markets
within the city of Johannesburg
A cultural exchange between
international countries
Events were across the seven regions of
Johannesburg
Client example
Task
Methodology
Deliverables
Create a Campaign for the 2011 Malaria
Day event in Uganda
Developed the Creative Concept for the
Campaign
High attendance at the event indicated
by the large crowds at the Carnival
Processions
Developed a three stage program
that targeted the key issues regarding
malaria day. These stages were
Awareness, Education and Signature
Pledges. All three stages had different
platforms of communication
Developed an Activation Plan for the
campaign
Let’s have a moment
A pledge to fight against
Malaria
of silence to remember
the lives lost through malaria
Join us at KCC Mayor’s Gardens as we pledge
our fight against malaria. Date: 29 April 2011
Achieving Progress and Impact
www.bayer.com
A greater awareness of the malaria
pandemic
The development of a key strategic
interventions for malaria prevention
Client example
Task
Methodology
Deliverables
To establish and manage the Public
Viewing Area in Newtown on behalf of
the City of Joburg for the 2010 Fifa World
Cup in South Africa
Developed a Creative Concept
The PVA operated for 25 days from noon
to midnight
Raised Sponsorships
Developed a Logistics Plan for the setup
and functioning of the area
Created a Promotional Campaign to
attract citizens and tourists
225 835 number of people attended the
event
64 matches of the World Cup were
screened
98 artists performed at the venue
43 formal and 60 informal vendors
participated
38 080 litres of beer was consumed
Screening of 64 matches
Ente
galo rtainme
Pub re at th nt
Arealic View e
in N ing
Wat
ch
ewto
scree all th
e
entry ns includ World
wn!
Cup
ing
is fre
fo
mat
fre
od an
e
d be Open 12 e entertaches on
vera
ge stanoon - inment big
lls av 12 midn ailab
ight,
le
PVA
- Flyer.i
ndd
2
Olodu
m Band
Dudu
Manh , Portela
Electr
Samb
enga
a
,
a
Segun Belly Danc (Zimbabwe School,
Marg
ing,
(Nige
areth
Deve
Bucha ), Cube
ria),
Frees
lopm
Mene
Winn
n
ental
zes (Braz
ie KhumBollywood tyle Footb
Grou
all (Japa
il),
ps, Tripp alo, Ntand Dance
(India
n),
le Fusio
o,
n), Kunle
n Danc Diski Danc
Ayo,
ers,
ers (SA)
Sowe
and
many to Oper
a,
more
.
2010/0
6/27
10:25
AM
28 Volunteers
25 Match Days
from noon to midnight
93 Security Personnel
225 836 People
Attended
Client example
Task
Methodology
Deliverables
To promote the brand, enhance visibility
and prompt interest to view SABC 2
amongst the potential market
Developed the Roadshow Carnival
Procession Concept
Production of twelve roadshows
nationally; White River, Kimberley,
Queenstown, Polokwane, Rustenburg,
Mafikeng, Paarl, Brakpan, Richards Bay,
Kroonstad, Witbank and Nelspruit
Developed an Integrated Logistics Plan
Take the brand out to the nation, create
a touch and feel to consumers who have
never experienced SABC 2
Position the brand as a channel for the
South African Family (a channel that caters
for all races, cultures and languages)
Developed a holistic delivery system
that focused on marketing and publicity,
entertainment programme, community
involvement, stakeholder management
plan, CSI plan, legacy plan and logistic
plan
SABC 2 total viewership grew
significantly by 9.6% from March 2005Nov 2007 compared to SABC 1’s growth
of 3.9%, and the growth continued in
July 2007-2009
Client example
Task
Methodology
Deliverables
To educate staff and visitors at O.R.
Tambo International Airport, as to ‘global
warming’ and its consequences.
The Airports Company South Africa
(ACSA) pledged to support the World
Wide Fund for Nature (WWF) in their
campaign for global warming and the
‘Earth Hour’ shut-down campaign
ACSA/O.R. Tambo International
commended on the excitement of airport
visitors around campaign
To obtain +- 41 000 signatures to be
presented to the Global Climate Change
Conference to be held in Copenhagen in
December 2009
To translate marketing ideas into the
Airport space and to find new exciting
and creative ways to encourage signing
of Pledge sheets
Mapped out a full Project Implementation
Plan with the ACSA marketing team
Created innovative ways to communicate
with target markets and to encourage
signatures
Ran and managed the Campaign over a
6 day period
Employed vibrant youth/students to
execute pledges by incentivising with
prizes
Came up with exciting entertainment,
thus creating ‘awareness’ for Earth Hour
in food courts and departure and arrival
halls
Education of climate change with giveaways of ‘free daylight saving bulbs’;
shakeable torches; t-shirts; caps etc
Entertainment at airport created a lot of
excitement
Over 40000 signatures gained
Client example
Task
Methodology
Deliverables
To create top-of-mind awareness for
Metro FM as a premium brand over
December and January holiday period
by executing 5 major concerts in South
Africa (3 coastal, 2 inland), each headlined
by a top local SA artist and supported by
other acts.
Mapped out a full Project
Implementation Plan with the task team,
Distell and the BrandAgency
World-class Production and Logistics of
all events
To strongly position ‘Hunter’s’ as the
brand that truly ‘Refreshes like nothing on
earth’
Offered top-class line-up at all 5 venues
with action-packed programme
Produced top Quality Productions with a
High impact visibility campaign
Controlled and monitored all activities
during the implementation of the plan
Had Project meetings to assess
achievement /objectives, clearly
identifying issues and proposing
remedial action
Brand visibility through Mobile Billboard,
Posters, Banners and Flyers
After parties at night-clubs attracted
excellent crowds
Attendance figures at inland venues
exceeded those at coastal venues
Why us?
We Have Expertise In Brand Matters
Provide water-tight and implementable strategic plans
Recommend holistic branding solutions
Have translated brand strategies into creative solutions for
brands within Blue Chip companies and State-owned entities
Are specialist not generalist
Utilise a consultative approach
Have extensive local and international experience
Strive for actionable and measurable results
We Have Expertise in Leveraging Brand Activity to Effect Brand Growth
Driving awareness through integrated marketing campaigns
Increasing consumer interaction with the brand
Building relevance and lasting relationships with the stakeholders
Proven methodology
Client Comments
“Zanusi has been a partner of Airports Company South Africa for three years and
they have yielded great value for the business in the area of Brand Strategy and
Divisional Business Alignment. Their contribution has been immense and we look
forward to a continued mutually beneficial relationship with this exciting, dynamic
and professional agency”
“We thoroughly enjoyed working with you and the professionalism of your team.
We look forward to a continued partnership with Zanusi”
Clotilda Mulenga: Head of Marketing
Liberty Life Properties
Nicky Knapp: Group Executive Communications & Brand Management
Airports Company South Africa
“As part of the development of the Global Segmentation Strategy for Zain, Zanusi
created the Market Segmentation Profiles for 6 different Zain Markets. This involved
analysing raw data from excel tables and creating 4 different segment profiles
for each of the 6 different countries sampled. By analysing the stories told by the
segment profiles, Zanusi put together the segmentation strategy and created a
Global Segmentation Strategy which consists of identifying the similarities between
the segments in each of the 6 different countries and creating a Global Segment
Profile and Global Segment Strategies”
Mercus Chigoga: Group Marketing Director – Africa Strategy
Zain
“The work that you’re doing, your expertise and your passion for strategic brand
management in Africa is truly inspirational! We will be in touch with you to take the
discussion further on how Zanusi can potentially work with us on some of the work
we’re doing in the rest of Africa”
Nangula Kauluma-Gontes: Marketing Executive
Old Mutual Africa Operations
“ Taking this opportunity to commend Nomahlubi Simamane for her support
and commitment to our renewal programme, I would at any time renew our
working relationship”
Steven R.D. Jurgens: Managing Director
British American Tobacco
“We thank you for working with us on this demanding initiative and within tight
timeframes and hope that we will continue to collaborate in the future”
Neville Gabriel: Executive Director
Southern Africa Trust
“Zanusi’s input has been incredibly beneficial in the consolidation of the FPB
Corporate Identity and the Brand Manual has proved a great asset towards
consolidating our ‘look and feel’. We appreciate all the support given by Zanusi
during this period and we look forward to working together in the future on
other projects”
Sibonakonke Myeni: Head of Communications and Marketing
Film and Publication Board
“Nomahlubi Simamane did all the research on reaching the Black Consumer and
covered brand building imperatives with some case studies and presented at
our Main Market Channel Workshop. She comes highly recommended and her
presentation was outstanding”
“You certainly helped to revive the Arts Alive brand and turn it into a credible
and increasingly respected one. The team of Arts, Culture and Heritage Services
enjoyed working with you and appreciated the professionalism of your team”
Mandla Mvelase : Main Market Channel Manager
The South African Breweries Limited
Steven Sack: Director Arts, Culture and Heritage Services
City Of Johannesburg
Zanusi Marketing Consultants (Pty) Ltd t/a Zanusi Brand Solutions
Langhams Lifestyle Estate
No 1 Tamchele Avenue
Berverly
Fourways
2191
Contact: Nomahlubi Simamane
Tel: +27 11 886 0502 /0774
Fax: +27 11 886 0503
Cell: 082 783 7734
Email: [email protected]
Website: www.zanusi.co.za
East Africa: Nairobi
Purshottam Place
Tel: +254 20 360 1609
Central Africa: Lusaka
Zanusi House
Tel: +260 21 125 5884