www.ptpcycle-europe.eu
Personalised Travel Planning
PTP-Cycle project
Paul Curtis
LEPT
PTP-Cycle
@PTPCycleEU
www.ptpcycle-europe.eu
Contents
 What is Personalised Travel Planning?
 PTP-Cycle: Step by step approach
 PTP-Cycle: Implementation site examples and results
 PTP-Cycle: Success factors
 PTP-Cycle: Free services to help cities develop PTPs
PTP-Cycle
@PTPCycleEU
www.ptpcycle-europe.eu
What is Personalised Travel Planning
(PTP)?
PTP-Cycle
@PTPCycleEU
www.ptpcycle-europe.eu
Behaviour Change methodology
Tailored Messaging
1:1
PTP-Cycle
@PTPCycleEU
www.ptpcycle-europe.eu
PTP can help maximise take-up of cycling
PTP-Cycle
@PTPCycleEU
www.ptpcycle-europe.eu
What is PTP?
“Is there a reason why you have not considered cycling to work?”
“It’s been years since I used my bike and I’m not sure about routes/ safety/ parking”
“Did you know about free cycle training/ route maps/ cycle hire/ discounts at local cycle shop”
“No, but please give me info!”
“What would make you consider cycling to lectures?”
“If I knew how to get a good quality, cheap, second hand bike”
“Let me show you on my tablet recommended sites & one store is offering you 10% discount”
Households
Workplaces
PTP-Cycle
Universities
@PTPCycleEU
www.ptpcycle-europe.eu
What is PTP?
 Motivate people to challenge their day-to-day travel choices
 Trained advisers use open questioning technique
 Advisers understand the barriers specific to the individual
and provide one or two key solutions
 Personal contact: can take place on the doorstep at the
workplace or university
 More effective than general “one-size-fits-all” campaign
 Maximise use of new or existing transport alternatives
 Ready to use product for municipalities, workplaces and
universities to affect modal shift in cities from car to cycling
PTP-Cycle
@PTPCycleEU
www.ptpcycle-europe.eu
What is PTP?
 Target audience 10,000  Contact Rate 7,000  Interested Rate 4,900
 Participants in the 'interested' group are asked open
questions and receive tailored information and services to
motivate travel behaviour specific to them
 local travel information materials,
events, competitions, prizes
 cycle training, led-rides and walks,
bike maintenance class
 discounts on public transport,
bikes, equipment, hi-vis vests
PTP-Cycle
@PTPCycleEU
www.ptpcycle-europe.eu
Transferring the success of PTP
 Proven behaviour-change methodology in the UK
 Normal target audience: households
 Transferable to workplaces and universities
 Past UK households programmes:
Households
Cycling
Walking
PT
Car
Peterborough
30,000
+20%
+14%
+33%
-9%
Exeter
25,000
+33%
+15%
+10%
-13%
PTP-Cycle
@PTPCycleEU
www.ptpcycle-europe.eu
PTP-Cycle Project
Step by step approach
PTP-Cycle
@PTPCycleEU
www.ptpcycle-europe.eu
PTP-Cycle Objectives
 Delivers an integrated programme of Personalised Travel
Planning across 5 cities (and beyond) in selected residential
areas, workplaces and universities
 40,000 individuals to be delivered PTPs
 Prove transferability of PTP methodology: test, exchange,
learn, adapt to different cultures
 Modal shift impact monitored and evaluated
 Business cases and Cost Benefit Analysis derived
 Raise awareness as a supportive measure for SUMPs
PTP-Cycle
@PTPCycleEU
www.ptpcycle-europe.eu
Partners








LEPT (UK) – Coordinator
Burgos (ES)
UIRS (SI)
Antwerp (BE)
Riga (LV)
Polis (EU)
Traject (BE)
Sustrans (UK)
PTP-Cycle
@PTPCycleEU
www.ptpcycle-europe.eu
PTP in action
STEP 1: Segmentation of target group
• Chose audience with high propensity to
change behaviour
• Chose area with good cycling, walking,
PT alternatives
• Set up database of target group to monitor progress
PTP-Cycle
@PTPCycleEU
www.ptpcycle-europe.eu
PTP in action
STEP 2: Marketing
• Set up PTP brand
• Dovetail with existing identities
• Make visible in neighbourhood / workplace/ uni
• Set up social media groups for competitions and awareness
PTP-Cycle
@PTPCycleEU
www.ptpcycle-europe.eu
PTP in action
STEP 3: Training
• Teams of PTP advisers trained on interviewing techniques
and open questioning
• Practice makes perfect: role play with peers
• Recruit PTP Champions to run social media campaigns,
competitions, maintain momentum
PTP-Cycle
@PTPCycleEU
www.ptpcycle-europe.eu
PTP in action
STEP 4: Delivery
• 1 week before start: welcome postcards or emails
alert target audience
• 1:1 Conversation
• Individual requests information
• Delivered
PTP-Cycle
@PTPCycleEU
www.ptpcycle-europe.eu
PTP in action
STEP 5: Evaluation and review
• PTP has robust evaluation framework (attitude / behaviour)
• Before and after surveys allow accurate evaluation of modal
shift, across different sites and cities
• Known participants allow for monitoring after 3, 6, 12 month
intervals
• Measure (pre)contemplation – preparation - action –
maintenance (Max Sem)
PTP-Cycle
@PTPCycleEU
www.ptpcycle-europe.eu
PTP-Cycle Project
Implementation site examples and
results:
Burgos, Antwerp, London
PTP-Cycle
@PTPCycleEU
www.ptpcycle-europe.eu
PTP in action – Antwerp Workplaces
STEP 1: Segmentation of target audience
 Workplaces situated close to the new tram line being built
Noordelijn
 Road access restrictions for two years, traffic jams
 Cycling a perfect alternative
PTP-Cycle
@PTPCycleEU
www.ptpcycle-europe.eu
PTP in action- Antwerp Workplaces
STEP 2: Marketing Package
 PTP-flyers and leaflets
 Saddle covers, jackets
 Local cycle/ PT route maps
 Info on road disruptions
 Info about advantages of and services about cycling
 Tailored mobility guide per workplace
 Services / toolboxes EG Bike repairs and maintenance
PTP-Cycle
@PTPCycleEU
www.ptpcycle-europe.eu
PTP in action- Antwerp Workplaces
STEP 3: Training
 6 Antwerp staff (mobility and communications teams) trained
up as advisers on PTP and delivering the personalised
conversation
 PTP champions identified in workplaces: enthusiastic
cyclists, facilities managers…
PTP-Cycle
@PTPCycleEU
www.ptpcycle-europe.eu
PTP in action- Antwerp Workplaces
STEP 4: Delivery

PTP-Cycle
@PTPCycleEU
www.ptpcycle-europe.eu
PTP in action- Antwerp Workplaces
STEP 5: Evaluation
 Several large businesses participating in Phase 1
 One workplace (462 employees) evaluated so far: Eandis
 17% increase in cycling amongst those responding
 Cycling modal share
 Before 15%
 After 18%
PTP-Cycle
@PTPCycleEU
www.ptpcycle-europe.eu
Results – London Haringey households
 Target population 5,000
 Contact made with 3,500 residents
 71% interested in receiving travel advice =
 2685 information packs were delivered
Evaluation showed
 15% increase cycling trips, up to average of 3 per week
 28% increase in walking trips
 19% reduction in car trips (single occupancy)
PTP-Cycle
@PTPCycleEU
www.ptpcycle-europe.eu
Success Factors
PTP-Cycle
@PTPCycleEU
www.ptpcycle-europe.eu
Success factors and Lessons Learned
• PTP is a successful transferable methodology to different
countries and site types
• Significant attitude and modal shift achieved
• Good training vital. All about the conversation. Public
“interest rate” increases over course of the 10 weeks
• Get sponsors: discount bike shops public transport discount
• Incentives: “win a bike” gain the attention!
• Linking with infrastructure alternatives maximises interest
• Present PTP as the solution to a problem
PTP-Cycle
@PTPCycleEU
www.ptpcycle-europe.eu
Success factors and Lessons Learned
• Use tablets on doorstep / workplace for live demonstration
• Students provide high quality and economical PTP advisers
• Concurrent “In the Field” PTP exhibitions / events give
programme good visibility, increase change in attitudes
• Facebook good way to delivery PTP competitions
• Champions, celebs, press
PTP-Cycle
@PTPCycleEU
www.ptpcycle-europe.eu
Free services to European cities,
universities and workplaces
PTP-Cycle
@PTPCycleEU
www.ptpcycle-europe.eu
How to set up your own PTP programme
Free PTP services
PTP case studies: Get a feel from
best practice examples
Coaching sessions: Practical “how to”
teleconferences
Guides / manuals: How to set up and
evaluate a PTP programme
Business Cases and Benefit to Cost
Ratios
Training materials: Train up teams of
PTP advisers
National Take-up Seminars: Spring
2015 UK, SI, BE, ES, LV – attend,
learn, speak to experts
The personalised conversation:
Psychology of motivating behaviour
change
Training workshop Brussels Nov
2015: 50 cities / orgs practical training
to prepare PTP programmes
Study visits to PTP-Cycle city
partners to see PTP in action
LinkedIn Group: Discussions, learn,
get answers
PTP-Cycle
@PTPCycleEU
www.ptpcycle-europe.eu
More Information
Paul Curtis
PTP-Cycle Project Coordinator
London European Partnership for Transport
PTP-Cycle
E: [email protected]
W: ptpcycle-europe.eu
@PTPCycleEU