THREE IMPORTANT QUESTIONS TO
LECA COMPANIES
• Will environmental, health and resources be
important for the competitive strength of
companies in the future?
• Are environment, health and resources among the
strong sides or the weak sides of Leca companies?
• Should Leca companies be leaders or followers in
making environment and resource conservation a
competitive aspect?
 STØ
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THREE CORNERSTONES IN THE
PRESENTATION
• The SWOT analysis document
• The scenarios for the building industry in Europe
• The presentations from the seminar in Brussel on
the 16th May on Environmental Information
Systems for the Building sector in Europe
 STØ
www.sto.no
SWOT-analysis of Leca products
•
•
•
•
Competitive Strength
Competitive Weaknesses
Competitive Opportunities
Competitive Threats
=> Discussed in Document 32 in the project web
 STØ
www.sto.no
Strong sides of Leca products regarding
environment and health
• Potential for use of alternative energy carriers - LWA
production is one of the best alternatives for waste
incineration
• Easy to break down for demolition and reuse of materials
• Good properties both for long lived monumental buildings
and short lived flexible buildings
• Good health properties for the users of buildings
• Good possibilities for distribution and magasination of heat
in constructions (thermal heating in floors)
• Possible use of mud and deposit materials as substitute for
clay
 STØ
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EMISSIONS OF CLIMATE GASES FROM
PLASTIC WASTE INCINERATION
gCO 2-ekv / tonn plast
D riv h u seffekt
5 000 000
4 000 000
3 000 000
2 000 000
1 000 000
0
-1 0 0 0 0 0 0
-2 0 0 0 0 0 0
-3 0 0 0 0 0 0
-4 0 0 0 0 0 0
Jo m fru e lig
T ra n s p o rt
to ta lt
 STØ
A:
Deponi
B -e l: F o rb r, e l-p ro d u k s jo n (n o rs k e l e rs t a t t e s )
B 0 : F o rb r (in g e n e n e rg ig j. v. )
B 1 : F o rb r, 7 5 % u t n y t t e ls e (o lje e rs t a t t e s )
B 2 : F o rb r, 1 0 0 % u t n y t t e ls e (o lje e rs t a t t e s )
B 3 : F o rb r (k u ll e rs t a t t e s )
G je n vin n in g
U n n g å tt
U n n g å tt
o lje /ku ll/e l
jo m fru e lig
T o ta l s u m
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Priority of solutions for energy recovery from
incineration in Norway
Avfall
1. Substitute for coal in the production process in
Norcem/Norsk Leca.
2. Substituting for fuel oil in the industry. Low
temperature waste heat from processes used in
district heating systems
3. Substitute for fuel oil in district heating systems
4. Substituting for electricity
 STØ
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An Industrial Ecology model for management of
waste resources in the society
 STØ
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Strong sides of Leca products regarding
environment and health
• Potential for use of alternative energy carriers - LWA
production is one of the best alternatives for waste
incineration
• Easy to break down for demolition and reuse of
materials - waste materials will have low env. loading
• Good properties both for long lived monumental buildings
and short lived flexible buildings
• Good health properties for the users of buildings
• Good possibilities for distribution and magasination of heat
in constructions (thermal heating in floors)
• Possible use of mud and deposit materials as substitute for
clay
 STØ
www.sto.no
The effect of recycling of LWA on CO2 emissions
• Without recycling = 800
kg CO2 on product 1
• With recycling
(800*0,2+20*0,8)=
176 kg on product 2
100%
Virgin
material
Virgin
material
800 kg
Product 1
80%, 20 kg
800 kg
Virgin
material
Product 1
20%
Product 2
800 kg
80%, 20 kg
Virgin
material
 STØ
800 kg
20%
Product 3
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Strong sides of Leca products regarding
environment and health
• Potential for use of alternative energy carriers - LWA
production is one of the best alternatives for waste
incineration
• Easy to break down for demolition and reuse of materials
• Good properties both for long lived monumental buildings
and short lived flexible buildings
• Good health properties for the users of buildings
• Good possibilities for distribution and magasination of heat
in constructions (thermal heating in floors)
• Possible use of mud and deposit materials as substitute for
clay
 STØ
www.sto.no
Weak sides of Leca products regarding
environment, health and resources
• High energy demand in the production process of
LWA
• Traditionally high share of coal as energy carrier in
the process with high emissions of climate gases
• Landscape effects from clay acquisition in
sensitive areas
 STØ
www.sto.no
New opportunities
• Collaboration with national authorities and waste scheme
systems to take care of waste for incineration
• Establish “take-back” system for Leca products, and reuse
materials into new products
• Develop integrated systems for thermal heat distribution
and magazination
• Document and market good health and indoor climate
properties of Leca products for the users of buildings
• Document and market low Life Cycle Cost of Leca
products
• Develop “Green Leca villages” close to factories with use
of waste energy from the process and green Leca products
 STØ
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Potential threats
• The interest in waste incineration will increase, and the
prices might increase in the future - “The Waste War”
• It is not possible to document and declare the potential
good properties of Leca products compared to competing
materials
• Incineration of “bad waste materials” is not sustainable
(hazardous waste, unsorted waste etc).
• Leca companies lack the resources necessary to take care of
strong sides and opportunities in the next 1-3 years, and
loose time and initiative to the competitors
• The market will not ask for environmentally friendly
products
 STØ
www.sto.no
Important statistics for the development
of the building sector
• The building sector in Europe has slower
development than the GNP in Europe
• Estimates for 1,5% growth per year the next 2-3
years
• 36% of the building projects in western Europe in
1999 were reconstruction and maintenance
• The relative costs related to buildings in the
households have increased in most European
countries between 1988-2000
 STØ
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The building sector in Europe future trends 2015
• No growth in the European population - all
population growth Asia, Africa and Oceania
• Increased population in big cities all over the
world, but still no megacity in Europe
• More or less mobility, still fewer persons per
building unit?
• The prerequisite for growth - double value for the
user for half the price (How to achieve?)
 STØ
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Two scenarios for the building sector
• Building with the aim of rapid down-breaking and
demolition of materials
• Building with high degree of flexibility, making it
easy to add new buildings, increase size, change
buildings etc.
=>The last scenario is the most realistic? How does
this fit the competitive properties of Leca
products?
 STØ
www.sto.no
Factor 4/10 - the global challenge for
environment and resource conservation
• The global population will increase from 6 billions
to 10-12 billions
• The average welfare level will increase with a
factor 2,5 as measured in GNP
• There is a need for improvement in many
environmental impacts with a factor 2 (50% lower
emission levels than today)
• Altogether, this will give a need for a Factor 10
improvement in resource effectiveness before 2040
 STØ
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Faktor 4/10 utvikling i øko-effektivitet
Faktor 4/10 - krav til utvikling i øko-effektivitet
100
Miljøbelastningsenheter
90
80
70
60
50
40
30
20
10
0
2000
2020
 STØ
2040
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Environmental Information in the
Building Sector in Europe
• Seminar 16th May in Brussel organised by the Building
Sector and the Research Institutes in Europe (200 particip.)
• Many initiatives, especially in the Nordic region.
• (Well) developed systems for Type II in N, DK, S, SF, UK,
NL
• Systems under development for Type III in N, S, I, DK, F
• Both Type II and Type III initiatives in many countries
• Need for co-operation and harmonisation of systems in
Europe
• Leca companies are well in front of development of a
common system in Europe - how can this leadership be
used as a competitive strength
 STØ
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Leca companies - leaders or followers
Prerequisites to be leaders
• Good products and good documentation
• Enough knowledge internally in the organisations,
especially in management and marketing?
• Enough human resources available to take care of
opportunities?
• Good organisation with clear responsibilities for
environmental affairs?
• Enough “rebels” to think and operate untraditionally?
• Courage to be in front of development?
 STØ
www.sto.no
The Vision for the Leca Internatioanl Seminar
Portugal 9-10 October 2000
• From Problem focus
• To Focus on Solutions
• To Business Opportunities for
Leca companies
 STØ
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LECA PRODUCTS AS PROBLEM SOLVER IN
SOCIETY
A number of opportunities exists for reducing environmental
and health problems?
• Use of energy from waste (substituting for coal is the best strategy for
energy recovery in plastic after material recycling)
• Use of deposit materials (e.g. Mud from harbours?)
• Use of hazardous waste in the kilns as energy source
• Use of recycled materials as input to products
• Improved insulation properties of building materials
Need further development and testing in process and product
development, documentation and marketing
 STØ
www.sto.no
ENVIRONMENTAL CONCERN - A POSITIONING
FACTOR OR A MANDATORY SYSTEM?
ENVIRONMENT AS A
POSITIONING FACTOR :
• Focus on innovative, sustainable
solutions
• Environmental concern as a
business opportunity
• Product-oriented strategies, life
cycle and systems approach
• Early users of new, innovative
tools (LCA, EPI, EPD, Industrial
Ecology etc.
• Systematic implementation of tools
and knowledge
 STØ
ENVIRONMENT AS A
MANDATORY SYSTEM
• Focus on simpler, more easy
achievable solutions
• Environmental concern one of
several factors to be considered in
decision making
• More traditional process-orientation
to problems
• Focus on ISO 14000 or EMAS
• Case to case application of
environmental tools
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ENVIRONMENTAL STRATEGIES - FROM
INTERNAL TO EXTERNAL FOCUS
Untill today
 STØ
In the future
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