Personal branding
Mary-Louise Angoujard, Managing Director
Global Summit of Women 2012
Building your Internal and External Brand
Developing your own brand

Brand awareness

Brand profile – Purpose, Vision, Goals, Focus

Brand strategy – The What and the How
1
Brand awareness
2
Brand value
I've learned that people will forget what you said,
people will forget what you did, but people will never
forget how you made them feel. -- Maya Angelou
Leadership awareness
ASSERTIVENESS
Authenticity
Resilience
STRATEGIC THINKING
Competence
Desire
Discipline
mindfulness
VISION
EMPATHY
Drive
Knowledge
Moral compass
Emotional intelligence
Passion
Courage
VALUES
4
Awareness
Tenacity
Confidence
COMMUNICATION
Let’s Start Now
1.
Choose a handful of qualities about yourself that you
want to be known for
2.
Write down a few qualities or attributes of yours that
will help you to achieve your goals.
3.
Write down the 4 or 5 things you want the world to know
about you.
(Keep these in mind for when you are meeting people –
otherwise known as networking! - over the course of this
conference!)
5
Brand Profile
How you define and build your Brand Profile depends on
you:
What is your Purpose?
What is your Vision?
What Goals do you, or will you set for yourself?
How will you Focus your Mind, Intentions and Resources?
6
Mental Attitude/Self-Belief
“The most important relationship in your life is
the relationship you have with yourself.”
-- Diane von Furstenberg
I'm tough, I'm ambitious, and I know exactly what
I want. If that makes me a bitch, okay.
-- Madonna
7
Brand Strategy - Action oriented
Why
How
8
You
What
Star Quality
Profile
Purpose
Prepared
9
Powerful
Present
First steps

Get serious – Purpose, Vision, Goals, Focus

Get focused – Strategic Planning

Get going – Take Action with Conscious Awareness
10
Power through Personal Brand
Having a strong Personal Brand
 increases
 opens
influence
doors
 attracts
opportunities and sponsors
It is a very real Enabler
for achieving our Goals and Vision.
10
Personal branding
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