HOW TO MAXIMIZE THE
SALE OF YOUR HOME!
INITIAL MEETING WITH ANDY
OBJECTIVE: Are we a good fit for each other?
Review marketing plan to maximize price
Discuss how to prepare the home for prospective Buyers
Develop Project Plan - Andy manages everything from start to finish
Agree on pricing strategy and time to sell
Sign Paperwork to start the process
MARKETING
OBJECTIVE: MORE EXPOSURE
MORE BUYERS
MORE $$$
Andy’s 30 Point Marketing Plan Includes...
Target Employees of
,
,
Apple via Social Media
Target Buyers Overseas
Host Mega Open House to showcase home and community
ADVANCED
BASIC
Launch a custom website (eg. www.123Highlands.com)
Feature on
,
,
, etc.
Professional Photography
Professionally written, designed & printed Brochures by Graphic Designer
And 23 more strategies to maximize the sale of your home!
PREP WORK
AFTER
OBJECTIVE: Help more Buyers fall in love with
the home to maximize profit
Cost-Benefit Analysis for House Preparations
Paint, flooring, yard, repairs, upgrades, etc
It only makes sense to spend $1 if you make
more than that $1 back
Schedule work after Seller approves quotes
Staging
Inspections (Termite, Property, Roof, etc)
Helps to negotiate AS-IS offers
Andy manages everything from start to finish!
BEFORE
DISCLOSURES
OBJECTIVE: AS-IS offer(s) with smooth close
Sellers will fill out questionnaires to disclose what
they know about the property.
I recommend the Seller disclose as much as possible
to minimize the chances of the Buyer being surprised
later.
We don’t want the Buyer to come back and accuse
the Seller of withholding information and/or
misrepresenting the property.
RECEIVE AND NEGOTIATE OFFER(S)
FOR BEST PRICE AND TERMS
OBJECTIVE: Maximize your profit & Reduce your risk
of the deal falling apart
Contingencies timeline
AS-IS terms
Close of Escrow date
Rent Back price and duration
Interview lenders
Require Proof of Funds
RATIFY PURCHASE CONTRACT
OBJECTIVE:
Buyer and seller sign the contract with final price and terms!
MANAGE THE
ESCROW PROCESS
OBJECTIVE: Low stress close of escrow
Confirm Earnest Money Deposit
Meet with Appraser & Property Inspectors
Facilitate Contingencies Removal
Follow-up with Buyer’s Lender for loan docs
Final Walk-Thru for Buyers
Sign-off title docs and loan pay-off instructions
CLOSE ESCROW
OBJECTIVE: Wire funds to Seller
Transfer ownership to Buyer
ABOUT ANDY
OBJECTIVE: Hire Andy
I love selling homes in Los Altos, Los Altos Hills,
Mountain View, and Sunnyvale because I believe in
the neighborhoods and schools. I can personally
justify the home values in the areas because I live
in Los Altos and my family has benefited from
everything this community offers.