d Defining the attraction approach
This template can be used for recruiting a particular position or a recruitment campaign.
It is a planning tool to help define your attraction approach.
Job vacancy:
Job reference:
Date:
Why work in this organisation
(Describe the benefits and reality of working in your organisation.)
Why work in this role
(Describe the employment benefits offered.)
Labour market and competitor analysis
(Do you understand the general trends in supply and demand for the skills set you are recruiting for? Who are your competitors?
How are they positioned? How are they different?)
Previous advertising activity
(What has been the outcome of advertising for similar roles? Are there any learnings that you can use for this position?)
Target audience
(What are the demographics, lifestyle, etc of your target audience? This information will help you when you decide on your employee
value proposition and which media to use.)
What is the employment value proposition?
(What are the employment offerings or benefits?
Substantiate your employment offerings e.g. “great benefits” – what are the benefits?. “Flexible working hours” – why is this attractive
to your target audience?)
templates
d Defining the attraction approach
Mandatory inclusions
(Are there any templates or style guides that you can use? Do you have any organisation logos that should be used in the
advertisement?)
Media
(Medium, length/size and number of advertisement placements. Where will the advertisement be placed? Have you considered local
and/or regional media?)
Budget
(What are the media and production costs?)
Timing of advertising/campaign
(When will the advertising take place?)
templates