Image: The Trust’s 3 new membership advert designs.
High-res, web ready and printed poster versions available below.
Press Release for immediate release: Monday 20th August 2012
Angling Trust launches new ‘home-grown’ membership adverts
The Angling Trust doesn’t yet have big budgets for marketing campaigns but it does have a committed
membership with a huge array of talents and expertise, many of whom are prepared to give generously of
their time for the benefit of angling as a whole. The guys at the Leominster membership office were
thrilled when Ian Sutton volunteered to help with the Trust’s new membership campaign adverts,
especially as Ian is a director of a top creative agency, Milestone Design, with first-hand experience of
working with top brands including the RAC.
Ian has created three stunning adverts promoting the Angling Trust’s work to sea, game and coarse
anglers featuring his young fishing fanatic son Max with a message to support the future of our sport.
Angling Trust National Campaigns Coordinator Martin Salter said:
“We constantly need to promote awareness of the Angling Trust’s important work and to encourage more
anglers to join up and support our campaigns for fish and fishing. We hope that Ian’s new coarse, sea and
game membership adverts will encourage anglers of all disciplines to join together to protect our fish and
fisheries for future generations. We are asking anyone who goes fishing, works at an angling publication
or is involved in the angling trade to help us get these adverts out there by displaying them at their
business or by reproducing them in their printed publications”.
Will Smith, Membership Manager at the Angling Trust explains how the adverts came about:
“Ian and I decided to meet at ‘The Big One’ fishing show in Farnborough. Ian brought along three concepts
for our new membership campaign – as well as his son, Max aged 9. All three adverts were striking and
featured powerful imagery and strong calls to action. But one featured a photograph of Max with a large
sea fish, a wrasse, he’d caught on holiday. With the headline, ‘Protect the future of your fishing’ we knew
the message would really resonate with anglers.
Because the Angling Trust is about uniting all branches of angling, we asked Ian if he could get shots of
Max with coarse and game fish as well. Ian explained that he and Max were both very keen all round
fishermen, so that wouldn’t be a problem. He also told us that Max suffered from epilepsy and that fishing
was a fantastic way to build much needed confidence and self esteem.”
Ian Sutton, from Milestone Design said:
“Max and I love all kinds of fishing, so it wasn’t too tricky to come up with the range of photographs that
the Angling Trust wanted for the campaign. In fact, the day we went carp fishing, Max caught one before
I’d even got the camera out of the bag! I’m really pleased that by becoming the “face of the Angling Trust”
Max will be doing his bit to encourage all anglers to join up and support their sport. For less than 50p a
week it’s a bargain that no fisherman can ignore!”
ENDS
NOTES FOR EDITORS:
1] Printed posters are available by emailing [email protected] Please specify the versions that you
would like to receive. When the posters arrive please display them at your local venue or tackle shop.
2] These adverts are available for download as print ready PDF artwork for publications with crops and
bleed at the following three links. Please include these in your magazine or newsletter whenever you have
space available:



Coarse Version for publications – HERE (7MB File)
Sea Version for publications – HERE (4.5MB File)
Game Version for publications – HERE (3MB File)
3] Posters are available for download as PDF files for home printing at the following three links. Please
print these and display them at your local venue or tackle shop:



Coarse Version for home printing - HERE
Sea Version for home printing - HERE
Game Version for home printing - HERE
4] Jpeg versions for use on your website and Facebook (not suitable for print) are available for download
at the following three links. Please post these on your website, Twitter, Facebook and on web forums with
a link to the news article on our website about these adverts:



Coarse Version for websites/Facebook - HERE
Sea Version for websites/Facebook - HERE
Game Version for websites/Facebook - HERE
Media Contacts:
Martin Salter – [email protected]
Will Smith – [email protected]
Milestone Design:
Ian Sutton - [email protected]
www.milestonedesign.co.uk
01494 676436
Sea version
Coarse version
Game version