THEemotionalDOMAIN
Justin Magee, Senior Lecturer
DES307M1
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THEemotionalDOMAIN
designers have moved
from the Bauhaus
creed of form follows
function to one where
form follows emotion
Grinyer C. 2001
Grinyer Clive, Smart Design: Products that have changed out lives, Rotovision SA, 2001
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THEemotionalDOMAIN
FORM FOLLOWS
EMOTION . . .
What does this mean?
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THEemotionalDOMAIN
STYLING – Grinyer says not !!??
“Understand the purpose of the product”
“Reflects our moods”
An object which “gives us joy”
Emotion is a “function” of the product and is
about “Shape, colour, texture, and operation”
Both “Soft” and “Hard” functions from tactile
responses to cognitive comprehension.
Grinyer Clive, Smart Design: Products that have changed out lives, Rotovision SA, 2001
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THEemotionalDOMAIN
STYLING – Grinyer says not !!??
?
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THEemotionalDOMAIN
STYLING – Norman says
“ attractive things work better ”
Styling is the vehicle for visual narrative
and communicates “operation” through “shape,
colour, texture” and describes
ETHNICITY
GENDER
PERSONALITY
Norman Donald, Emotional Domain: Why we love (or hate) Everyday things., Attractive Things Work Better, 2004
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Apple MAC iMac 2007 / iPod touch 2007
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THEemotionalDOMAIN
People & Products:
How do we relate to products?
3 categories (Desmet & Hekkert 2002)
Appealing-ness:
Aesthetic, relationship
and social attitude
Praiseworthy-ness:
Social standard,
design standard (+ & -)
Desirability:
To be attractive,
To be fun,
To be first
Desmet PMA, & Hekkert P, ‘The Basis of Product Emotions’, Delft University of Technology Department of Industrial Design. In: W.
Green and P. Jordan (Eds.), Pleasure with Products, beyond usability (60-68) 2002
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SMART MCC Justin Magee for GE Polymer Design Associates 1995/96
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VW Beetle Designed by Ferdinand Porsche 1930’s
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SURPRISE
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the ‘surprise’ element or the
inventiveness/ innovation can
strike an emotional link with
the user. People like novelty
or ‘Smart design’.
SURPRISE
Desmet, P.M.A. From Disgust to Desire: How Products Elicit Emotions. In P. Hekkert, D.C. McDonagh, & J. van Erp (Eds.), Proceedings of the third
international conference Design and Emotion, 2003
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HugX Justin Magee & Stephen McGilloway 2006
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Johanna Van Dalen & Tim Denton
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Johanna Van Dalen & Tim Denton
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Girlie Concrete Ruth Morrow & Trish Belford 2006
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THEemotionalDOMAIN
DESIGNER considerations
There are 3 major aspects which
people focus on in life and which
affect their decisions.
(Ortony et al. 1988)
EVENTS
Activities or experiences
that emotionally affect us
AGENTS
Feelings towards active
parties in an event
OBJECTS
interest in its attributes
Ortony, A., Clore, G.L., and Collins, A. The cognitive structure of emotions. Cambridge: Cambridge University Press, 1988
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THEemotionalDOMAIN
DESIGNER considerations
Relationship with the product and the user
Relationship of the user with others
User perceptions (of product)
Social perceptions (of Product or User)
Ethnical or cultural perceptions
Age and Gender perceptions
Ortony, A., Clore, G.L., and Collins, A. The cognitive structure of emotions. Cambridge: Cambridge University Press, 1988
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THEemotionalDOMAIN
Designers must understand people.
Their lifestyles and behaviour, and
their concerns, desires, and passions
Designers need to understand the
emotional domain.
END