LONDON AMBULANCE SERVICE NHS TRUST
JOB DESCRIPTION
JOB TITLE:
:
E-learning Manager
LOCATION:
:
Waterloo HQ
GRADE:
:
Band 8a
RESPONSIBLE TO :
Assistant Director of Organisation Development
RESPONSIBLE FOR:
E-learning Administrator
Job Summary:

The e-learning Manager will further the London Ambulance Services’
education services by leading online training opportunities for both clinical
and non-clinical education

The e-learning Manager will manage and support the design, development,
implementation and evaluation of online training as part of a blended learning
delivery

The e-learning Manager will manage the budgetary process with the third
party vendor responsible for technically supporting e-learning within the Trust
and as such be the point for all Trust enquiries relating to e-learning
infrastructure
Special responsibilities:
1.
To provide Trust-wide expertise and leadership to support the development of
the e-learning component of blended approaches to education and training
2.
To lead the development and implementation of the Trust’s e-learning
educational strategy that forms part of the overall blended learning strategy
3.
To work with internal and external e-learning developers to source and
develop e-learning material for delivery through the host platform
MAIN TASKS AND RESPONSIBILITIES
Delivery

Responsible for the management of the e-learning development function
across the LAS

Develop and maintain a suite of e-learning modules that are up-to-date and
quality assured by subject matter experts (SMEs), the Education Governance
Manager and the Clinical Education & Training Manager
Job Description: e-learning Manager/ February 2009/Version 2.4
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
Work closely with the education department, medical directorate, managers,
and staff to manage the delivery and utilisation of e-learning as a part of a
blended learning solution

Manage resources to ensure optimum service delivery in accordance with
agreed performance measures

Responsible for the design and development of the e-learning hosting and
learning management system Moodle that will be used for all staff within the
Trust to access e-learning and their learning management.

Identify and discuss potential enhancements to e-learning host platform to
improve effectiveness and user satisfaction

Review and source appropriate external e-learning sites and provide access
to them through the host platform

Ensure that learning outcomes are captured through e-learning and fed into
the Trust’s learning management system

In conjunction with the education department, to maintain and develop the
information resources held within the host platform
Development

In partnership with key stakeholders and SMEs, identify e-learning
requirements within the blended learning approach and agree, with the
Training Services Group, the development of new e-learning modules

Responsible for the process and coordination of agreement of e-learning
content to be developed through the use of storyboarding, with sign off from
SMEs and education and development leads

Develop e-learning content as appropriate with support from internal
development expertise

Where appropriate, lead e-learning development of agreed content through
negotiations with external providers, leading on their commissioning through
the provision of highly technical expertise with the support of the procurement
department

Responsible for ensuring the delivery quality of e-learning content and
functionality through User Acceptance Testing (UAT) coordination

Resolve highly complex technical issues through influencing and negotiating
with internal and external suppliers where there may be conflicting priorities
and information.

With external providers and internal partners, use an Information Technology
Infrastructure Library (ITIL) project management approach towards the
development and implementation of new modules

Ensure all developments conform to the required standards and those
methodologies and processes, (as stated in ITIL methodologies) and are
agreed and adhered to, with the support of IM&T

Ensure all modules meet their statutory and mandatory requirements, as well
as those requirements for the learning outcomes; liaising with IM&T, SMEs
and Education Governance Manager to quality assure the process for the
development and end product of e-learning modules
Job Description: e-learning Manager/ February 2009/Version 2.4
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
Regularly review the effectiveness of all e-learning modules, both for content
and for learning outcomes

Ensure that e-learning materials are up-dated and amended as appropriate
using e-learning authoring and content development software
Strategic

Develop and agree the Trust’s e-learning strategy that must be integrated
with the wider education and development strategy for both the clinical and
non-clinical workforce of the LAS.

Lead on the development of the e-learning strand of the overall education
strategy with the education department, in conjunction with the Clinical
Education & Training Manager, and Learning & OD Manager

Responsible for the planning of the long-term (1-2 year) e-learning training
plan across the organisation that must be integrated with the face-to-face
CPD training plan and also providing flexibility to meet the Trust’s resourcing
and operational requirements to meet performance.

Utilising staff survey feedback and other feedback from staff, implement
initiatives aimed at improving the level of support that is available to staff
around education with a focus on e-learning and personal and career
development

Develop and agree e-learning policies and practices to ensure modules are
standardised across the LAS and conform with NHS standards

Develop and implement policies and practices which reflect the LAS’s
commitment to high achievement through effective e-learning and the use of
new technologies for learning opportunities

Ensure that all e-learning modules are Equality Impact Assessed to ensure
that all barriers to e-learning are identified, and alternative delivery
mechanisms are put in place if appropriate

Assist in monitoring departmental learning and development strategies,
policies and procedures to help in ensuring uniformity of standards across the
department

Assist and advise on the design of quality systems and review mechanisms to
ensure the consistent delivery of all clinical education and development to
defined quality standards, with a focus on e-learning

Ensure continuous review, development and maintenance of the quality and
professional standards of e-learning and its interaction with education
services, ensuring that they enable these services to be successfully
delivered to the highest standards

Take a lead on identifying and implementing newest technologies to assist
the e-learning process

Contribute to the commissioning process for education & training both locally
and centrally
Job Description: e-learning Manager/ February 2009/Version 2.4
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
Develop appropriate partnerships and effective inter-professional and cross
boundary working, both within the Trust and with other relevant educational
and professional organisations
Managerial

Provide line management for the e-learning administrative member of staff

Provide leadership and support to the internal e-learning resources team in
the development of e-learning content

Provide advice and mentorship for all direct reports, agreeing both personal
performance outcome plans (objectives) and personal development plans
(PDP). Provide regular appraisal and feedback to facilitate their achievement,
managing performance issues effectively and constructively

Employ and continuously develop an enabling, supportive and empowering
management and leadership style. Seek regular feedback from colleagues
and direct reports to enable self-awareness of personal impact and
effectiveness

Develop a continuous learning approach, guided by the management
competency framework, personal effectiveness feedback and the needs of
senior managers, direct reports and teams, and reinforced within personal
performance outcome plans and personal development plans

Ensure that all requirements for necessary personal and professional skills
and qualifications are met and maintained

Ensure that staff are able to work in a safe and conducive working
environment and that LAS responsibilities regarding Health & Safety and staff
welfare legislation and best practice are fulfilled throughout the department

Demonstrate a personal commitment to valuing diversity and equal
opportunities
People

Through leading by example, and providing direction and support, ensure that
the Vision and Values of the Trust are publicised, understood and modelled
by all LAS staff within the department

Develop and encourage a culture of responsibility for personal development
and provide support and facilitation for professional and personal
development of all staff within the department

Use internal and external networks to promote the department. Represent the
organisation in public arenas and promote its image as a professional and
progressive service and education and training provider

Promote and ensure best practice employee relations with particular
emphasis on communications, equal opportunities, diversity, health & safety
and attendance management

Ensure that all departmental staff know how they can contribute to improving
both the department and the service, and are empowered to do so, through a
range of formal and informal networks
Job Description: e-learning Manager/ February 2009/Version 2.4
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
Ensure systems are in place to make staff able, and feel able, to participate,
influence and be heard on departmental decision making
Financial

Responsible for the procurement of e-learning content and additional
technologies and resources from external providers ensuring delivery of value
for money and quality of product

Responsible for the e-learning departmental budget; including all aspects of
staff, technologies and services

Manage resources within agreed financial budgets and in compliance with
Standing Orders and Standing Financial Instructions. Take corrective action
where necessary and update the Assistant Director of OD regularly on the
projected end of year financial position to ensure financial balance

Contribute to the annual budget setting process and assume responsibility for
developing any local bids for additional funding as part of the overall service
planning process
Risk Management

Ensure appropriate arrangements are in place to manage clinical and non
clinical risks. This involves identifying risks and implementing plans to
mitigate them

Contribute to the Trust’s Risk Management through the provision of
appropriate education and development for all staff
SCOPE FOR IMPACT

Introduce e-learning as a major contributor to the blended learning delivery of
education and training across the organisation

Ensuring that all e-learning is fit for purpose, and meets the required standards
specified by the Trust

Playing a key role in the development of the department, its purpose and culture

Improving patient care through excellent planning and provision of education and
development

Improving clinical leadership across the organisation

Ensuring that educational services meet appropriate requirements for quality and
standards

Providing leadership and managerial support to all departmental staff

Ensuring effective and timely agreement and delivery of the planned education
and development strategy and plan
Job Description: e-learning Manager/ February 2009/Version 2.4
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
Ongoing improvement in staff satisfaction feedback through service and
departmental surveys and 360º feedback

Assisting the service in implementing the educational aspects of its Service
Improvement Programme and Organisation Development Strategy

Reduction in litigation costs associated with malpractice and personal injury
claims

Reduction in vehicle and equipment repair and replacement costs associated
with inappropriate application of service procedures
KEY RELATIONSHIPS
Internal
Director of Human Resources and Organisation Development, Medical
Director,
Clinical Education & Training Manager, Education
Governance Manager, Learning & OD Manager, Head of Customer
Services (IM&T), Head of Software Development, HE programme
Manager, Equality & Diversity Manager, Clinical Practice Manager,
Director of Operations, Assistant Directors of Operations, Senior
Resource Manager, Area Operations Managers (AOMs), Team
Leaders, Paramedic Tutors, HR Managers, and Logistics/Support
managers
External
External e-learning providers, HE partners, PCTs and other NHS
Trusts, NHS Ambulance Services, Educational establishments and
organisations, other Emergency and Voluntary Services and
Professional Bodies.
KEY RESULT AREAS AND PERFORMANCE MEASURES

Ensuring that the delivery of e-learning education and development is responsive
and appropriate to the needs of users

Determining the quality and effectiveness of e-learning education and
development, thereby improving both patient care and staff welfare and
development

Providing leadership and direction for staff within the department

Achieving personal outcome plan and personal development plan objectives

Influencing the development of on-line education and development initiatives and
standards both nationally and locally

Stimulating and improving staff motivation and sense of job satisfaction

Contributing to the future development of the post and review of the job
description
Job Description: e-learning Manager/ February 2009/Version 2.4
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LONDON AMBULANCE SERVICE NHS TRUST
PERSON SPECIFICATION
JOB TITLE:
E-learning Manager
LOCATION:
Waterloo, HQ
Listed below are the key requirements needed to perform this job.
Candidates will be assessed against these criteria as described below:
Requirements
Essential
Desirable
Assessment
EDUCATION AND EXPERIENCE
Educated to a postgraduate degree level or
equivalent plus additional specialist training and
knowledge
Formal qualifications in an IT related field and an
appropriate Microsoft Accredited Qualification

A

A
Significant experience of e-learning
packages and content development

A/I
software

Specific experience of;
Raptivity
o
Elicitus
o
Adobe Suite
Experience of operating and managing e-learning
hosted site Moodle, or similar applications
Experience of curriculum design and development,
and delivery relating to e-learning
Evidence of continuous personal and career
development
Experience in a senior management role within an
educational / training delivery role
Influencing at a strategic/policy level
A/ I
o
Budget management

A/I

A/I

A

A/I

A/T

A
Prince2 Qualified

A
ITIL Qualified

A
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Working in Ambulance Services, Emergency Services
or other NHS organisations

A
Experience of working in a multi-site, multi agency
and multiple stakeholder environment

A
KNOWLEDGE, SKILLS AND ABILITIES
Demonstrable ability to employ the full range of
leadership/managerial
skills
in
providing
empowerment and support to both individuals and
teams

A/I/T
Demonstrate a high level of influencing and
negotiation skills
Demonstrable ability to engender an open and
inclusive working environment where integrity and
respect are evident and highly valued

A/I/T

A/T
Demonstrable ability to motivate staff in a challenging
environment through collaborative/team working.

A/T
Demonstrable networking skills, and the ability to
identify and engage key service stakeholders

A/I/T
Excellent written and verbal communication skills and
the ability to speak/present in public

A/I/T
Ability to work effectively across departmental and
professional boundaries

A/I/T
Demonstrable commitment to both professional and
personal quality and standards

A
Ability to manage outcomes to deliver to deadlines
without compromising performance

A/I/T
Adaptability and the ability to work flexibly dependant
upon circumstances and the requirements of the
role/task

A/T
Ability to implement strategic service plans, and to
manage departmental-wide service delivery of
education
Ability to initiate and lead change programmes in both
local and broader departmental settings, generating
ideas, innovating and creating new ways of working.

A/I

A/I
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Self initiating and managing time effectively, being
able to identify, plan and prioritise own work.

A/T
Good decision making skills with the ability to make
long term plans and strategies as well as effective
short term, reactive decisions

A
Ability to work effectively and simultaneous with
varying work strands whilst maintaining attention to
detail and progress.

A/T
Sensitivity to the needs of others with the ability to
work well across all groups

A/T
Innovative and constantly seeking new ways of
working and achieving objectives

A
Ability to chair working groups and committees

A
Ability to work with information, analyse data and
present results/summaries based on evaluation
Advanced keyboard skills

A/T

A
Demonstrable awareness and commitment to
contributing to the achievement of the service’s vision

A
To
understand,
promote
and
demonstrate
commitment to the CRITICAL Values of the London
Ambulance Service

T
Demonstrable commitment to the service’s equal
opportunity and diversity policies and evidence of
incorporating them into local practice

A/I
Demonstrable commitment to Health & Safety and
Data Protection policies and procedures.

A
OTHER REQUIREMENTS/ATTRIBUTES
A – Assessed at short listing stage
I – Assessed at interview stage
T – Assessed at testing stage
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