MEDIA INQUIRIES:
Lorne Bozinoff, President
[email protected]
416.960.9603
FOR IMMEDIATE RELEASE
Majority oppose genetically modified organisms in
food
TORONTO
Aug 14th, 2012
Most see food-borne illness on the increase
HIGHLIGHTS:
August 14th, 2012, Toronto – In a random sampling of public opinion taken by
the Forum Poll™ among Canadians 18 years of age and older, 7-in-10 opposed
the use of genetically modified organisms (GMOs) in food products (71%).
Females were significantly more likely to opposed the use of GMOs (77%;
compared to 65% of males), as were those with a household income between
$20K and $60K (64% <$20K, 79% $20K-$40K, 75% $40K-$60K, 67% $60K-$80K,
70% $80K-$100K, and 62% $100K+), and those residing in Ontario, Quebec, and
British Columbia (75%, 72%, 72% respectively).
Of the minority who favoured the used of GMOs those aged 18-34 were
significantly more likely to favour their use in food when compared to older
Canadians (23% 18-34, 10% 35-44, 11% 45-54, 11% 55 to 64, and 13% 65+), as
were males (22%), those with a household income exceeding $100K (18% <$20K,
8% $20K-$40K, 14% $40K-$60K, 16% $60K-$80K, 18% $80K-$100K, and 28%
$100K+)
More than 8-in-10 want GMOs labelled
More than 8-in-10 Canadians believe foods containing GMOs must be clearly
labelled as such (84%).
Female Canadians were significantly more likely to think that GMO based food
should be clearly labelled (87%; compared to 81% of males), as were those with
a household income between $20K and $60K (77% <$20K, 89% $20K-$40K, 90%
$40K-$60K, 82% $60K-$80K, 84% $80K-$100K, and 77% $100K+), and those
residing in the province of Quebec (90%).
• In a random sampling of
public opinion taken by the
Forum Poll™ among
Canadians 18 years of age
and older, 7-in-10 opposed
the use of genetically
modified organisms (GMOs)
in food products (71%).
• More than 8-in-10 Canadians
believe foods containing
GMOs must be clearly
labelled as such (84%).
• A slim majority of Canadians
(52%) agree that there are
more food-borne illnesses
such as E. coli, Salmonella
and Listeria now than in the
past.
Majority see more food-borne illnesses
A slim majority of Canadians (52%) agree that there are more food-borne
illnesses such as E. coli, Salmonella and Listeria now than in the past.
Older Canadians were significantly more likely to agree that food-borne illnesses
are on the rise (45% 18-34, 50% 35-44, 54% 45-54, 56% 55 to 64, and 58% 65+),
as were females (59%; compared to 44% of males), those with lower household
incomes (54% <$20K, 57% $20K-$40K, 54% $40K-$60K, 51% $60K-$80K, 56%
$80K-$100K, and 37% $100K+), and those residing in Ontario (56%).
1
180 Bloor Street W., #1400
Toronto, ON M5S 2V6
T 416.960.9600
F 416.960.9602
forumresearch.com
MEDIA INQUIRIES:
Lorne Bozinoff, President
[email protected]
416.960.9603
"Not only do Canadians reject the premise that GMOs belong in food, they want
them clearly labelled if they are there" said Dr. Lorne Bozinoff, President of Forum
Research.
Lorne Bozinoff, Ph.D. is the president and founder of Forum Research. He can be
reached at [email protected] or at (416) 960-9603
Methodology
This Forum Poll™ was conducted by Interactive Voice Response (IVR) among a
randomly selected sample of 1,127 Canadians 18 years of age and older on
August 8th, 2012.
Results based on the total sample are considered accurate +/- 2.92%, 19 times
out of 20. Subsample results will be less accurate. Margins of error for subsample
(such as age, gender) results are available at
www.forumresearch.com/samplestim.asp.
TORONTO
Aug 14th, 2012
HIGHLIGHTS:
• "Not only do Canadians
reject the premise that
GMOs belong in food, they
want them clearly labelled if
they are there" said Dr. Lorne
Bozinoff, President of Forum
Research.
Where appropriate, the data has been statistically weighted to ensure that the
sample reflects the actual population according to the latest Census data.
This Forum Poll™ is not necessarily predictive of future outcomes, but rather,
captures opinion at one point in time. Forum Research conducted this poll as a
public service and to demonstrate our survey research capabilities.
With offices across Canada and around the world, 100% Canadian-owned Forum
Research is one of the country’s leading survey research firms. This and other
Forum Polls™ may be found at The Forum Poll™ archive at
www.forumresearch.com/polls.asp.
2
180 Bloor Street W., #1400
Toronto, ON M5S 2V6
T 416.960.9600
F 416.960.9602
forumresearch.com
MEDIA INQUIRIES:
Lorne Bozinoff, President
[email protected]
416.960.9603
GMO Use in Food Opinion
‘Do you favour or oppose the use of genetically modified organisms, or
GMOs in food?’
TORONTO
Aug 14th, 2012
[All Residents]
Age / Gender
%
179
35 to
44
157
45 to
54
223
55 to
64
260
14
23
10
11
71
65
76
14
13
15
TOTAL
< 34
1127
Sample
favour using
GMOs in food
oppose using
GMOs in food
don’t know
65+
Male
Female
308
363
764
11
13
22
8
74
71
74
65
77
15
18
13
13
16
Region
%
TOTAL
Atl
PQ
ON
MN/SK
AB
BC
Sample
favour using GMOs
in food
oppose using GMOs
in food
don’t know
1127
83
282
422
90
108
142
14
17
14
12
20
17
15
71
68
72
75
65
62
72
14
15
14
13
15
21
13
Household Income
%
Sample
favour using
GMOs in food
oppose using
GMOs in food
don’t know
3
1127
Less
than
$20,000
173
$20,000
to
$40,000
224
$40,000
to
$60,000
184
$60,000
to
$80,000
107
$80,000
to
$100,000
84
More
than
$100,000
128
14
18
8
14
16
18
28
71
64
79
75
67
70
62
14
18
13
11
16
12
10
TOTAL
180 Bloor Street W., #1400
Toronto, ON M5S 2V6
T 416.960.9600
F 416.960.9602
forumresearch.com
MEDIA INQUIRIES:
Lorne Bozinoff, President
[email protected]
416.960.9603
GMO Food Labelling Opinion
‘Do you agree or disagree all foods containing GMOs should be clearly
labeled as such?’
TORONTO
Aug 14th, 2012
[All Residents]
Age / Gender
%
TOTAL
< 34
1127
84
10
6
179
81
14
5
Sample
agree
disagree
don’t know
35 to
44
157
87
9
4
45 to
54
223
86
8
6
55 to
64
260
86
6
8
65+
Male
Female
308
83
9
8
363
81
14
5
764
87
6
7
Region
%
Sample
agree
disagree
don’t know
TOTAL
Atl
PQ
ON
MN/SK
AB
BC
1127
84
10
6
83
80
16
4
282
90
7
3
422
83
11
6
90
85
7
8
108
79
9
12
142
83
12
5
Household Income
%
Sample
agree
disagree
don’t know
4
TOTAL
1127
84
10
6
Less
than
$20,000
173
77
15
8
$20,000
to
$40,000
224
89
5
6
$40,000
to
$60,000
184
90
8
3
$60,000
to
$80,000
107
82
11
7
$80,000
to
$100,000
84
84
9
7
More
than
$100,000
128
77
20
3
180 Bloor Street W., #1400
Toronto, ON M5S 2V6
T 416.960.9600
F 416.960.9602
forumresearch.com
MEDIA INQUIRIES:
Lorne Bozinoff, President
[email protected]
416.960.9603
Food-borne Illness Increase Opinion
‘Do you agree or disagree that there are more cases of food-borne illnesses
like E. Coli, Listeria and Salmonella now than there were in the past?’
TORONTO
Aug 14th, 2012
[All Residents]
Age / Gender
%
TOTAL
< 34
35 to
44
45 to
54
55 to
64
1127
52
31
17
179
45
38
17
157
50
31
18
223
54
34
11
260
56
25
19
Sample
agree
disagree
don’t know
65
and
over
308
58
23
19
Male
Female
363
44
40
16
764
59
23
18
Region
%
Sample
agree
disagree
don’t know
TOTAL
Atl
PQ
ON
MN/SK
AB
BC
1127
52
31
17
83
59
32
10
282
47
35
18
422
56
28
15
90
48
41
11
108
46
33
20
142
51
27
23
Household Income
%
Sample
agree
disagree
don’t know
TOTAL
1127
52
31
17
Less
than
$20,000
173
54
28
18
$20,000
to
$40,000
224
57
27
16
$40,000
to
$60,000
184
54
30
16
$60,000
to
$80,000
107
51
40
10
$80,000
to
$100,000
84
56
30
14
More
than
$100,000
128
37
48
15
-30-
For more information:
Lorne Bozinoff, Ph.D.
President
Forum Research Inc.
Tel: (416) 960-9603
Fax: (416) 960-9602
E-mail: [email protected]
5
180 Bloor Street W., #1400
Toronto, ON M5S 2V6
T 416.960.9600
F 416.960.9602
forumresearch.com