The Quest For Building Your Business Just Got
Easier!
What We’ll Cover In Today’s Session…
 The 4 step process for identifying, finding and
connecting with your ideal client
 The formula to create your free gift
 Hotseat coaching
 Live Q&A time
The 4 Step Process – Step #1
Pain Island & Pleasure Island
Your Boat
(don’t laugh)
• Service #1
• Service #2
• Service #3
• Challenge #1
• Challenge #2
• Challenge #3
• Result #1
• Result #2
• Result #3
The 4 Step Process – Step #1
Clarifying Pain & Pleasure Island:
1. Who do you love working with?
2. What are their top 3 challenges they face?
3. What are their top 3 results they yearn for?
4. What is the first step someone MUST take in order to
get off pain island? What is 1 tip you can share to help
them take that step? (repeat for 2 more steps)
The 4 Step Process – Step #1
Pain Island & Pleasure Island
THE DESCRIPTIONS OF PAIN/PLEASURE ISLAND IS YOUR IDEAL CLIENT!!
Your Boat
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•
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Private, 1-1 coaching
Teleclasses
Group Programs
Women who are experiencing devastating changes in
their lives – divorce, relationship changes, career
upheavals and are:
• Stuck & unmotivated
• Need to pay the bills and the mortgage
• Trying to figure out who to carve out their new life
•
•
•
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Say NO! & not feel guilty
Quit their job that does not serve
them and start a new
job/business that is totally
fulfilling
Go from no clients to new clients
Have unimaginable dreams be a
reality in 2 sessions
The 4 Step Process – Step #1
The Formula To Create Your Initial Free Gift
Your Free Gift
Your Boat
STEP 1:
If you were holding your client by
the hand, what is the first step
you would have someone take to
get off Pain Island?
What is a tip you’d give them to
make that step easier to take?
Step 2:
What is the 2nd Step you’d
have them take?
And a tip to help them make
that step?
Step 3:
And what is the next step
you’d have them take?
And a tip to help them make
that step?
The 4 Step Process – Step #1
The Formula To Create Your Initial Free Gift
Vegan mom’s struggling with their health
Your Boat
Step 1:
Believe you CAN be healthy on
a vegan lifestyle & not give up.
Tip: Share my story.
Step 2:
Keep a Food Journal
Tip: Journal Template
Step 3: Identify Simple Changes
Tip: Drink Water (and share
Recipes)
I Don’t Have A Contact List!
Think
Again…
Step #2… Who DO you know
 Export your contacts from your various platforms
 Import them into one central Contact List
 Segment your Contacts into Groups
As a result…
TIP: They may not be your ideal
client but they will be a stepping
stone to your ideal client!
You’ll be able to communicate the
right message to the right people
to get the best call to action!
Step #3… Strategic Referral Partner Power
Circle
Power Circle:
A group of professions that serve the same type of client
through different services & products to help them get off
pain island and closer to or on pleasure island.
Example of ideal client: Small Business Owners
• Coach
• Bookkeeper
• CPA
• Website Designer
• Business Attorney
• Graphic Designer
• Financial Planner
• Printing Company
• Commercial Banker
• Massage Therapist
Step #4… Strategic Referral Partners
 Go back through your contacts (the ones you didn’t
think you had)
 Review them through the lenses of your Power
Circle Professions
 Make a list of 10 people that you already know that
are in one of your Power Circle Professions
 If none, exist, send out an email asking “Do you
know any ________”
Hot Love Seat Coaching… and Q&A
POWER CIRLCES
Actions To Take…
 Identify Pain Island & Pleasure Island Descriptors and turn it
into a working document
 Conduct 2-3 Interviews to collect pain/pleasure island data
 Collect all the names you already have
 List 10 professions that also serve your same type of client
 Review your existing contacts to locate strategic partners within
your existing list
 Create your “this is what I’m up to” email to send to existing
contacts
A Revolutionary Business-Building Quest