LOGISFLEETPteLtd
BusinessCase:UsingTechnologytoDeliverBottledWater
GeneralInformation
Logisfleetisasoftwaresolutionproviderthatservesenterprisesintransportandlogisticssectorwithmorethan
300successfulimplementations.Thecompanylikestheteamtoconductfactfinding,collectionandanalysisof
datawiththeobjectivetoapplyandimproveanewclientthatsellsanddistributesbottledwater.Logisfleetwill
designandcustomizeadeliverymanagementsolutionforthisclient.
Exampleofdata
SN DriverName
1 LiYong(G6771188U)
2 LiYong(G6771188U)
3 LiYong(G6771188U)
4 LiYong(G6771188U)
5 LiYong(G6771188U)
6 LiYong(G6771188U)
7 LiYong(G6771188U)
8 LiYong(G6771188U)
9 LiYong(G6771188U)
10 LiYong(G6771188U)
VehicleNumber
YM7242H
YM7242H
YM7242H
YM7242H
YM7242H
YM7242H
YM7242H
YM7242H
YM7242H
YM7242H
CustomerCode
6116
PU8875
PU8254
10057
OF17022
PU7552
OF13433
PU6146
VINTEN
PU7111
DeliveryAddress
ReferenceNo
ReferenceDate
28SENANGCRESENT#04-09.BIZHUB28S416601.
INV16060211
1-Jun-16
NO.85DEFULANE10#03-01Singapore539218
DO16060276
1-Jun-16
60PAYALEBARROAD#11-32PAYALEBARSQUARESingapore409051
DO16060423
1-Jun-16
60PAYALEBARSQUARE#09-07Singapore409051
INV16060089
1-Jun-16
10UBICRESCENT#02-93UBITECHPARKLOBBYESingapore408564
DO16060167
1-Jun-16
19TAISENGBUILDING#01-03HOME-FIXBUIDLING(MEZZANINEBETWEEN1STAND
INV16060349
1-Jun-16
67UBIAVENUE1#06-08STARHUBGREENSingapore408942
INV16060359
1-Jun-16
55UBIAVENUE1#07-02UBI55Singapore408935
INV16060380
1-Jun-16
6NEWINDUSTRIALROAD#02-02NEWCENTURYSingapore536199
DO16060322
1-Jun-16
12ARUMUGAMROAD#03-09LIONBUILDINGBSingapore409958
INV16060092
1-Jun-16
1. Product
The items under the study includes bottled mineral water. Delivery Orders (D/Os) are computer
generatedbutdeliverytrackingisdonemanually.
2. Places
Deliveries are made to both businesses and consumers. There are more than 200 deliveries per day
madeby15vehicles.
3. OrganizationStructure
ThebottledwaterbusinessisafamilyownedentitywithminimumITsetup.
IssuesEncountered
OrderProcessing
1. Allfirst-miletolast-mileactivitiesarehandledbyhumanintervention.
2. Theworkloadfluctuatesbecausecustomerscancall1dayearlierandexpectnextdaydeliveries.
3. The bottled drinks have limited buffer stock given the fixed number of bottles (Bottles are sent to
MalaysiaforbottlingandthendeliveredtoSingaporeforsale.Insuchsituation,theyarefacinglimited
bottlessincethemorebottlestheyhavetheymoretheycanputasbufferedstocks),thecollectionof
emptybottlesfromcustomersandthedeliveriesofbottledwaterfromMalaysia.
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Deliveries
4. Deliveriesarebasedongutfeelandad-hocplanninginsteadofasystem-generatedrouteoptimization
basedonoptimaldeliveries.RoutePlanning–Manuallydonebyavehiclecontrollerondailybasis.Due
to human, the business is unable to fully optimize and consider all constraints (i.e. capacity, time
window,priority,standingordersetc.)
5. Currentlydriverscandecidewhethertoacceptorrejectdeliverieswhichisnotidealascustomersare
unawareofno-show.
6. Theback-endsystemthatgeneratedeliveryordersandinvoicesarestand-aloneandnotintegratedwith
planning.
7. ExpectedDeliverytime–ThereisnoeachETAinformationforeachdeliverywhichmakesitdifficultto
squeezeinmoredeliveriesandhencedifficulttoimproveproductivityforeachdriver.
8. Delivery Performance – Since every process is manual, getting meaningful metrics to measure drivers
anddeliveryperformancetakeslargeefforttoaggregateandcompare.
InformationTechnology
9. JobsheetsareexportedasExcelformatandre-arrangedmanuallybeforeassigningtodrivers.
10. Accountability -Lack of accountability for each delivery as DO(delivery orders) were allocated to
respectivedriversbuttheinvoicesdonottallyastheDOwerenotscannedbydrivers.
11. Live Updates – Office administrator only know about failed deliveries at the end of the day. Office
administrator cannot react or re-allocate drivers as they don’t call. In Additional, they were unable to
informcustomerbeforehandreducingcustomersatisfaction.
12. ProofofDelivery–ProofofdeliveryisbyhandsignatureonDOwhichisnotreal-timeandhenceoffice
administratorsdonotknowhowmanyjobsarecompletedinreal-time.
Requirements
Themanagementwishtosetupane-commercesitewithpay-cartfeaturesthatcanallowcustomerstoorder,
bookschedule,trackdeliveriesandrecordpasttransactions.Theteamisrequiredtoproviderecommendations
toaddressthefollowingareas:
1. For e-commerce logistics, identify and describe five key performance indicators, explain why they
arechosen.
2. Identify three direct competitors of Logisfleet and highlight the features that are relevant and
competitive.
3. DiscusshowtheLogisfleetsolutioncanbeusedtoimprovetheplanningandexecutionofdeliveries
forthisbottledwaterbusiness.
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OpenHouse
TheOpenHousewillbeon:4May2017,4pm
10,BukitBatokCrescent,#05-01,TheSpire,Singapore658079
ContactPerson:MrDennisLee,ManagingDirector
Email:[email protected]
Handphone:98573785
Team leader to send email to the contact person in advance regarding the number of persons going to the
openhouse.
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