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34 35 36 37
Jamie or Danielle
Group H: New Homemakers
Type H37: First to Move In
People living in the most recently built, brand new housing
0.29%
Overview
Key Features
Brand new housing
Single or cohabiting
No children
Young
Mix of incomes
Estates of similar people
High bills
Purchasing furniture
Socialise away from home
Cramped living conditions
Rankings
Age 9/67
Presence of Children <18 35/67
Household Income 23/67
Gross Financial Assets 31/67
Non-Mortgage Debt 42/67
Typical Houses
Typical Cars
Top Postal Areas
Indebtedness Indicator 38/67
Manchester M
Level of Urbanisation 27/67
London (East) E
Northern Ireland (Belfast) BT
Reading RG
Glasgow G
0.30%
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34 35 36 37
Jamie or Danielle
Group H: New Homemakers
Type H37: First to Move In
People living in the most recently built, brand new housing
0.29%
0.30%
Description
Overview
First to Move In are people who have moved into homes which have only very recently been added to Britain's housing stock. These homes have been built in the last
year to 18 months, and the residents have moved in as the builders have moved out.
Although there is some variation in the demographics of these residents, they are predominantly young, single or cohabiting adults who do not yet have children. Many
will be living in relatively small new build homes. Rooms typically have small proportions and only require small amounts of simple furniture. Whatever resources are
left over after mortgages, utility bills and basic necessities are paid for, are likely to be spent on the purchase of high specification consumer electronics, clothes and
health and beauty. Those living in the smallest new build housing are likely to socialise outside the home, where they congregate in bars and restaurants and in places
of entertainment.
Demographics and
Behaviour
Who we are
First To Move In are young, mostly under 35, and are living in new properties that still smell 'new' when they moved in. They are single or living with their partners,
though few are married, and many households will be houseshares or have a lodger to help pay the mortgage. These people are mostly working their way up the
career ladder, in junior and middle management positions in skilled jobs. Most have degrees, and lots of friends whom they see regularly. They are mostly white,
though there is a smattering of ethnic minorities, particularly Indians, Chinese and Sri Lankans and Tamils.
Where we live
First To Move In live in properties that were built all over the country at the height of the housing boom, but concentrated in cities like Leeds, Bradford and Belfast. The
properties are in various tax bands, but many are quite smart, and all were probably marketed as 'luxury flats', often in gated communities or period conversions of
industrial buildings. They are mostly owner-occupied now, though many are buy-to-let 'investment opportunities' and were rented to young professionals. Quite a few
are in high-rise towers, though without the stigma that is normally attached to tower living. Others may be council-owned or part-owned under shared-ownership
schemes for key workers.
Most residents are very happy with the neighbourhood, and their flats too. The areas tend to be safe, and relations with neighbours are also polite, often forged at a
time when they all moved in together. Many of these households will have all-in-one TV, broadband and phone deals offered by cable and satellite companies, and their
houses will feature sophisticated wiring to allow digital entertainment to flow as freely as possible throughout.
How we live our lives
While most households have a car, they bought into these developments for their central location, and many use public transport or even walk to work and most of their
leisure destinations. This sense of city-centre living shapes their choices. They mostly shop at whichever supermarket is closest, but also do a lot of online shopping.
They enjoy food, and use their consumption of premium ranges, organic and health fortified food to help them live healthy lifestyles, and as a mark of distinction when
people are over for dinner.
Their evenings are mostly spent in the gym, cooking and surfing the Internet or watching TV – quiet, modern lives. They do tend to watch a lot of television, partly as
their budgets are tight thanks to the burden of mortgage payments. They also spend quite a bit of time at work, so their leisure spending tends to be concentrated into a
few major nights of socialising a month. Entertaining at home is a key way of seeing their friends while keeping costs low. Holidays are also not a frequent indulgence –
they try to go once or twice a year, but rarely more often. Their jobs make it hard to take time off, but when they do go abroad, they organise their trips independently
and often go backpacking or to unusual destinations.
First To Move In read the Guardian and Independent mostly, though they will pick up other newspapers from time to time if there is an interesting article or offer – they
are not loyal readers. They also spend a large amount of time online, mainly for entertainment and practical information. This type, particularly the men, are the most
likely to have sophisticated smartphones, and will use them as an organising touchstone-cum-comfort blanket.
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34 35 36 37
Jamie or Danielle
Group H: New Homemakers
Type H37: First to Move In
People living in the most recently built, brand new housing
0.29%
0.30%
Description
How we view the world
First To Move In are a very ambitious and driven type. Many have just taken a large risk by buying a flat in a booming housing market. This speaks to their willingness
to take risks, and their optimism for the future as they expect their earnings to increase as their career progresses fast. They are also keen to keep learning and trying
new things, but are very time-poor as they work long hours. Many also have academic commitments, as they continue studying, often for professional qualifications
that will boost their earning power.
They think of themselves as being liberal, tolerant and interested in other cultures. They are keen for companies to act ethically, and will punish and reward accordingly
with their custom. Politically, they are fairly apathetic and often forget to vote. They are also not very ecologically aware, often seeing it as someone else's
responsibility, or claiming they are too busy to think about being green. They also see themselves as creative, and aspire to write, draw or take photographs but often
don't have the time. They would like to live more bohemian, fancy-free lives, but for the moment they have their eyes on the prize and are working hard.
How we get by
While First To Move In have good incomes, just pushing the boundaries of the higher tax bracket, they are feeling squeezed financially. They have few savings, having
recently put down most of what they had as the deposit on a new home. Most are finding it quite difficult to get by, as large mortgages swallow high percentages of their
incomes and the value of their houses continues to slip, eroding any money they thought they had made. They'd love to be saving more money and paying off the
mortgage faster, but struggle to keep anything back on top of what they are already repaying. A small minority, though more than in other types, will have embarked
upon a buy-to-let spree, and own several such properties, which, if they are not rented, may be adding to the pressure.
First To Move In work full-time in professional or sales roles in white-collar environments. Companies may be large industrial firms, IT, pharmaceuticals or finance. Their
jobs are looking less secure, and working hard is a natural response to this insecurity. Their only retirement provision is a company pension. But they're young! and
until recently, they thought their property was the best place for their money. Now it's the only place, as they try to claw their way out of negative equity.
Online Behaviour
Once their broadband access has been installed, much of this type's online time is spent arranging things for their new house. However, once the utilities are sorted
and furniture has been purchased from Ikea, normal service is likely to be resumed. The type likes to read about its interests – from celebrity gossip to sport – online,
where blogs and online brands are preferred over traditional media.
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34 35 36 37
Jamie or Danielle
Group H: New Homemakers
Type H37: First to Move In
People living in the most recently built, brand new housing
0.29%
0.30%
Who we are
Gender
Marital status
Male
49.91
Married
35.29
Female
50.09
Living as married
26.05
259
Separated
Age
Understanding Charts
Unless otherwise stated, charts show
the Index and Mean %.
The Index is shown as a bar, and the
Mean % is shown to the right:
Mean %
12.48%
Index
0
50
100
150
18-25
353
18.40
26-30
303
19.30
4.72
2.36
Divorced
Widowed
0.78
Never married
30.79
31-35
15.46
36-40
12.25
Religion
41-45
9.23
Church of England/Anglican/Episcopal
17.65
46-50
6.88
Roman Catholic
7.29
51-55
4.83
Buddhist
0.52
56-60
3.89
Hindu
0.79
61-65
2.92
Jewish
0.28
66-70
2.22
Muslim
2.87
71-75
1.70
Sikh
0.49
76-80
2.01
81-85
0.58
86-90
0.22
91+
0.11
0
50
100
150
200
Social grade
A
15.15
B
37.29
C1
30.56
C2
8.51
D
3.42
E
5.07
200
0
50
100
150
200
A
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34 35 36 37
Jamie or Danielle
Group H: New Homemakers
Type H37: First to Move In
People living in the most recently built, brand new housing
0.29%
0.30%
Who we are
Children
Household composition
Households with children
0.24
Single pensioner
11.32
No children
57.95
Single non-pensioner
28.20
27.33
Exclusively pensioners
4.87
2 children under 15
9.33
Couples without children
16.32
3 or more under 15
5.39
210
1 child under 15
Age of youngest child in years
17.42
0-4
5-11
14.20
12-18
11.48
56.90
No children
Understanding Charts
Unless otherwise stated, charts show
the Index and Mean %.
The Index is shown as a bar, and the
Mean % is shown to the right:
Mean %
12.48%
Index
0
50
100
150
200
14.60
5.41
Lone parents
9.28
Lone parents with dependent children
6.57
Dependent children - none in employment
2.82
Multi-person household - all students
0.50
Families
13.69
Extended family
2.00
4.50
Extended household
3.63
Length of time married
Under 1 year
Couples with dependent children
Couples - all children non-dependent
1-4 years
296
31.00
Pseudo family
12.93
5-9 years
322
37.70
Single
58.39
10-19 years
21.16
Homesharers
7.67
20 years or more
5.63
Abbreviated families
1.24
0
50
100
150
200
Unclassified
0.44
Adult children living with parents
4.32
Multigenerational families - elderly relative
0.85
0
50
100
150
200
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34 35 36 37
Jamie or Danielle
Group H: New Homemakers
Type H37: First to Move In
People living in the most recently built, brand new housing
0.29%
0.30%
Who we are
Ethnicity
Region of birth
English
63.26
Other EU countries
1.80
Celtic
19.30
Africa
2.43
Irish
8.28
Caribbean
0.45
British
82.98
Cyprus
0.12
Western European
4.99
Eastern European
1.26
Pakistani
2.24
Far East
1.60
Eastern European
3.46
Jamaica
0.25
Italian
1.91
Middle East & Western Central Asia
0.65
Hindi
2.31
South Asia
2.88
Hispanic
1.49
USA
0.36
Sikh
0.76
Other Muslim
1.18
Black African
1.83
0.55
Bangladeshi
219
Chinese
Understanding Charts
Unless otherwise stated, charts show
the Index and Mean %.
The Index is shown as a bar, and the
Mean % is shown to the right:
Mean %
12.48%
Index
0
50
100
150
1.32
Other East Asian
0.67
Greek/Greek Cypriot
0.61
Turkish
0.48
Jewish/Armenian
0.31
Tamil and Sri Lanka
0.45
Somali
0.16
Black Caribbean
0.08
200
0
50
100
150
200
0
50
100
150
200
A
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34 35 36 37
Jamie or Danielle
Group H: New Homemakers
Type H37: First to Move In
People living in the most recently built, brand new housing
0.29%
0.30%
Where we live
Length of residency
Tenure
76.50
Owner occupied
1-2 years
22.48
Privately rented
3-5 years
0.42
Council/housing association
6-8 years
0.17
9-10 years
0.08
11+ years
0.36
953
Up to 1 year
44.09
226
34.32
Property value
191,703*
Postcode average
3.37
££70,001
£70,001-£100,000
7.40
Detached
12.80
£100,001-£125,000
13.28
Semi-detached
18.52
£125,001-£150,000
15.68
Bungalow
0.52
£150,001-£180,000
16.79
Terraced
12.05
£180,001-£225,000
19.02
£225,001-£300,000
15.17
£300,001-£400,000
5.75
£400,001-£600,000
2.70
Residence type
Property type
Purpose-built flats
Converted flats
333
33.10
208
23.00
0.10
Farm
Understanding Charts
Unless otherwise stated, charts show
the Index and Mean %.
The Index is shown as a bar, and the
Mean % is shown to the right:
Mean %
12.48%
Index
0
50
100
150
200
21.59
Other
43.23
Communal establishments
2.28
Second home
0.72
Converted or shared house
5.41
£600,001-£900,000
0.61
£900,001-£1,500,000
0.21
³£1,500,001
0.01
0
50
100
150
200
Garden
77.61
Has a garden
0
50
100
150
200
*value in £
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34 35 36 37
Jamie or Danielle
Group H: New Homemakers
Type H37: First to Move In
People living in the most recently built, brand new housing
0.29%
How Green we are
Green classification
0.00
Type 01: Eco-evangelists
283
Type 02: Convinced consumers
14.25
Type 03: Green but doubtful
4.65
Type 04: Confused but well-behaved
3.39
Type 05: Doing their best
1.96
Type 06: Sceptical libertarians
10.43
298
Type 07: Too busy to change
31.59
Type 08: Why should I bother?
8.41
Type 09: Constrained by price
22.48
Type 10: Wasteful and unconvinced
2.84
Carbon footprint
Property
4.11
Transport
3.61
Transport and property
7.72
0
Understanding Charts
Unless otherwise stated, charts show
the Index and Mean %.
The Index is shown as a bar, and the
Mean % is shown to the right:
Mean %
12.48%
Index
0
50
100
150
200
50
100
150
200
0.30%
A
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34 35 36 37
Jamie or Danielle
Group H: New Homemakers
Type H37: First to Move In
People living in the most recently built, brand new housing
0.29%
0.30%
How we live our lives
Holidays in last 12 months
Expenditure
Food & non-alcoholic drinks
8.78
1
10.71
Alcoholic drink, tobacco & narcotics
1.57
2
13.89
Clothing & footwear
4.99
3
7.15
Housing (net), fuel & power
6.88
4
1.25
Household goods & services
6.84
5 or more
Health
1.00
Transport
16.23
Communication
2.09
Recreation & culture
12.35
Education
1.43
8.23
Restaurants & hotels
413
Length of holiday
1-3 nights
25.19
4-6 nights
9.77
7 nights
24.80
8-13 nights
18.73
11.44
14 nights
Understanding Charts
Unless otherwise stated, charts show
the Index and Mean %.
The Index is shown as a bar, and the
Mean % is shown to the right:
12.48%
Index
0
50
100
150
200
236
15-20 nights
Newspapers
Daily Express
2.67
Daily Mail
3.52
Daily Mirror
9.52
Daily Mirror/Record (Net)
9.93
Daily Record
1.36
Daily Star
4.52
The Sun
23.48
Daily Telegraph
278
1.11
Financial Times
1115
1.44
The Guardian
303
6.58
The Independent
262
3.48
The Times
442
1.83
0
50
100
150
200
8.35
8.81
1.26
21 nights or more
0
50
100
150
200
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34 35 36 37
Jamie or Danielle
Group H: New Homemakers
Type H37: First to Move In
People living in the most recently built, brand new housing
0.29%
0.30%
How we live our lives
Satellite and cable TV services
Sport and leisure activities
Terrestrial channels (standard aerial)
3.29
Aerobics/keep fit
3.93
Freeview (set top box/built-in tuner)
34.83
Badminton
3.07
Freesat (set top box/built-in tuner)
0.40
Bowls
0.65
Freesat from Sky
1.33
Bridge
0.75
Other free-to-air channels
4.28
Cycling
5.31
BT Vision
0.33
Darts
3.94
Sky
33.54
Golf
4.82
Sky+
13.75
Jogging
3.71
Sky HD
0.59
Martial arts
2.78
Subscription to any Sky
47.89
Mountain biking
1.82
Virgin Media
7.65
Running
2.01
Snooker
3.56
Squash
0.57
Swimming
6.82
Tennis
5.14
Yoga
1.81
Cinema visits in the last month
Not visited the cinema
77.95
Once
13.42
8.63
Twice or more
Attending arts events
Understanding Charts
Unless otherwise stated, charts show
the Index and Mean %.
The Index is shown as a bar, and the
Mean % is shown to the right:
Mean %
12.48%
Index
0
50
100
150
200
0
Theatre performance
53.33
Art galleries or exhibitions
33.33
Pop/rock concerts
60.00
Jazz music
13.33
Classical music
13.33
Contemporary dance
6.67
0
50
100
150
200
50
100
150
200
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34 35 36 37
Jamie or Danielle
Group H: New Homemakers
Type H37: First to Move In
People living in the most recently built, brand new housing
0.29%
0.30%
How we communicate
Internet access
Channel preferences - communication
35.50
Every day/most days
Where internet accessed
62.09
Home
Internet café
2.80
Library
5.06
School, college, university
2.52
Work
27.54
By telephone
36.98
By landline telephone
21.04
By mobile phone
15.94
By post
7.47
Through digital TV
4.19
Through internet
23.54
By email
27.82
Channel preferences - purchasing
How we learn about products
19.10
Newspapers
Magazines
31.74
Radio
1.85
Television
36.26
Cinema
1.78
9.27
Internet
By telephone
32.25
By landline telphone
27.92
By mobile telephone
4.33
By post
12.49
Through digital TV
0.61
Through internet
35.31
207
By email
0
50
100
150
200
0
Understanding Charts
Unless otherwise stated, charts show
the Index and Mean %.
The Index is shown as a bar, and the
Mean % is shown to the right:
Mean %
12.48%
Index
0
50
100
150
200
50
100
150
200
19.34
A
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34 35 36 37
Jamie or Danielle
Group H: New Homemakers
Type H37: First to Move In
People living in the most recently built, brand new housing
0.29%
0.30%
How we view the world
Personal motivations
Personal attitudes
Happy with standard of living
49.68
Discuss major decisions with partner
69.17
Sacrifice time with family to get ahead
11.13
Perfectionist
33.51
Don't want responsibility, rather be told what to do
6.08
Optimist
49.26
Like taking risks
32.11
Usually first to know what's going on
19.33
Like a life of challenge, novelty and change
39.93
Spiritual person
23.57
Look on work as a career, rather than a job
36.42
Don't like to show real feelings
40.00
Go to work for the money
30.73
Find it difficult to say no to their kids
19.62
Want to get to the very top in career
28.50
Easily swayed by other people's views
24.31
Worry about work during leisure time
17.66
Keen sense of adventure
46.74
Would like to set up own business one day
28.90
Enjoy life and don't worry about future
44.98
Important to juggle various tasks
54.30
Like control over people and resources
11.70
Not enough hours in the day
65.76
Loathe doing any form of housework
15.71
Little can be done to change life
8.81
Do things on spur of the moment
39.29
Prefer to work as part of a team than work alone
34.77
Try to keep up with developments in technology
33.75
0
Understanding Charts
Unless otherwise stated, charts show
the Index and Mean %.
The Index is shown as a bar, and the
Mean % is shown to the right:
Mean %
12.48%
Index
0
50
100
150
200
50
100
150
200
Worry a lot
30.85
It's important family thinks they're doing well
45.30
Faith is really important to them
23.50
You can judge a person by the car they drive
17.41
0
50
100
150
200
A
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Group H: New Homemakers
Type H37: First to Move In
People living in the most recently built, brand new housing
0.29%
0.30%
How we get by
Education
Industry
Primary education (left before 16)
0.27
Agriculture, hunting, forestry
1.44
Secondary education (left at 16)
10.50
Fishing
0.05
Further education (after 16)
34.11
Mining, quarrying & construction
7.16
University degree & higher
55.12
Manufacturing
10.63
Occupation
Understanding Charts
Unless otherwise stated, charts show
the Index and Mean %.
The Index is shown as a bar, and the
Mean % is shown to the right:
Mean %
12.48%
Index
0
50
100
150
200
Managers & senior officials
15.70
Professionals
13.30
Associate professional & technical
14.73
Admin & secretarial
11.19
Skilled trades
10.56
Personal service
7.75
Sales & customer service
7.60
Process, plant operatives
7.19
Elementary occupations
11.97
Higher managerial
4.28
Higher professional
6.88
Lower managerial & professional
19.43
Intermediate
9.51
Small employers & own account
7.58
Lower supervisory
6.62
Semi-routine
10.78
Routine occupations
8.54
0
50
100
150
200
Electricity, gas & water supply
0.63
Wholesale & retail trade, repair of motor vehicles
15.78
Hotels & catering
6.63
Transport storage & communication
6.80
Financial intermediation
4.14
Real estate, renting & business activities
15.31
Public administration & defence
5.84
Education
7.78
Health & social work
11.84
Other
5.97
Manufacturing & mining (females)
6.85
Professional/managerial (females)
24.92
0
50
100
150
200
A
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34 35 36 37
Jamie or Danielle
Group H: New Homemakers
Type H37: First to Move In
People living in the most recently built, brand new housing
0.29%
0.30%
Our financial circumstances
Debt/Loans
Gross annual household income
Less than £10,000
6.81
Less than £2,000
18.18
£10,000-£19,999
16.32
£2,000-£3,999
20.45
£20,000-£29,999
21.52
£4,000-£9,999
31.82
£30,000- £39,999
17.32
£10,000+
29.55
£40,000-£49,999
14.21
£50,000-£59,999
9.91
£60,000-£69,999
5.91
£70,000-£79,999
3.70
£80,000-£89,999
1.50
£90,000-£99,999
0.40
2.40
Over £100,000
Investments
Benefit claimants
All benefits
8.03
Jobseekers allowance
1.29
Incapacity benefits
4.06
Lone parent benefit
1.19
Carer’s benefit
0.55
Disabled benefit
0.51
Severe disability allowance
0.40
Savings account(s)
8.59
Pension credit
4.07
Shares/share options
1.09
State pension
14.88
ISAs
7.03
No savings
37.50
Financial exclusion
4.60
No direct payment account
Understanding Charts
Unless otherwise stated, charts show
the Index and Mean %.
The Index is shown as a bar, and the
Mean % is shown to the right:
Credit and debit cards
1
43.16
2
28.43
3 or more
28.42
Mean %
12.48%
Index
0
0
50
100
150
200
50
100
150
200
Perceived ability to cope
Comfortable on income
12.76
Coping on income
43.23
Difficult on income
29.86
Very difficult on income
14.15
0
50
100
150
200
A
B
C
D
E
F
G
H
I
J
K
L
N
M
O
34 35 36 37
Jamie or Danielle
Group H: New Homemakers
Type H37: First to Move In
People living in the most recently built, brand new housing
0.29%
0.30%
Our vehicles
Number of cars per household
Segment
None
12.97
Basic
1 car or light van
51.13
Executive
2 cars or light vans
32.07
Lower medium
3 or more cars or light vans
3.83
Luxury
Minivan
Age of car
Small
0-3 years
Sports
3-6 years
Sports utility
6-9 years
Upper medium
10+ years
Unspecified
Purchase type
Brand origin
New
Czech Republic
Used
France
Germany
Fuel type
Petrol
Italy
Diesel
Japan
Hybrid electric
South Korea
Unless otherwise stated, charts show
the Index and Mean %.
Other
Sweden
The Index is shown as a bar, and the
Mean % is shown to the right:
Transport to work
Understanding Charts
UK
Mean %
12.48%
Index
0
50
100
150
200
Work at home
9.31
Public transport
16.35
By car or van
60.59
Travel on foot
13.59
0
50
100
150
200
USA
0
50
100
150
200
Supporting Notes
These pages have been designed to help you
understand the essence of each of the groups
and types. We have sought to highlight the key
features which make each group distinctive,
and which would be useful to bear in mind
when devising communications or treatment
strategies. The descriptive pages are
necessarily subjective and are intended to
highlight key issues rather than to be
comprehensive.
We have taken account of a wealth of
information from both census and non census
sources - such as the electoral register,
shareholder and directors' lists, and local levels
of council tax. This information is supplemented
with information from market research surveys
which can be cross tabulated by Mosaic,
including the ONS Annual Expenditure and
Family Survey, University of Essex’s British
Household Panel Survey, Research Now’s
online panel, YouGov’s specialist financial
survey, GfK NOP’s Financial Research Survey,
BMRB’s Target Group Index Survey, Experian
Hitwise’s online competitor intelligence, the
National Readership Survey and the British
Crime Survey.
We have also made use of information cross
tabulated by Mosaic from Experian's lifestyle
questionnaires. To complement this formal
information there is of course a large body of
knowledge, accumulated over the years, on the
relationship between customer behaviour and
previous versions of Mosaic which has been
used to support the patterns highlighted in
these pages.
In building a picture of each of these categories
this wealth of statistical information has been
enhanced by a comprehensive series of visits
to each of the different types of neighbourhood.
Likewise much of the historic context which is
contained within these portraits results from
many decades of geodemographic analysis and
of visits to assess the vitality of different
regions.
Caveats
Clearly not every postcode matches exactly to
just one of the groups and types. These
descriptions are therefore what sociologists
would describe as 'ideal types', pure examples
to which individual cases approximate only with
various degrees of exactness. They focus on
the statistical bias of a type of neighbourhood,
on the demographic categories which are more
numerous there than elsewhere in the area and
which give the neighbourhood its distinctive
character. In addition, because the boundaries
of postcodes and census output areas do not
exactly match boundaries in housing type, it is
inevitable that addresses close to the boundary
of many output areas may in certain cases not
appear to have been allocated to the most
suitable category. There are cases too where
the same types of neighbourhood will contain
people of similar character and behaviour but
living in very different types of accommodation
according to where in the area they may live.
Supporting Notes
Variables - Mean% and Index
Charts are provided for each of the variables used to build and describe the UK
segments. The variables are grouped together by category. For each group, the
charts show the Mean% and Index for each variable.
Understanding Mean% and Index
Mean% show the percentage of this group/type with this characteristic. For
example, consider Residence Type for Group C:
328
Detached
58.39
Semi-detached
10.99
Bungalow
9.51
Terraced
1.88
0
50
100
150
200
This shows that:
58.39% of Group C have a detached house
10.99% of Group C have semi-detached house
9.51% of Group C have a bungalow
1.88% of Group C have a terraced house
The Index shows how the variable compares with all households in the UK.
An Index of 100 is the average. An Index greater than 100 shows that this variable
is over-represented when compared with the average. An Index less than 100
shows that this variable is under-represented when compared with the average.
The Index is shown on the chart as a bar:
Mean%
Index above 100
Index below 100
328
Detached
58.39
Semi-detached
10.99
Bungalow
9.51
Terraced
1.88
0
50
100
150
200
Index 100
(UK average)
The chart shows the Index value from 0 to 200. If the Index value is greater than
200, the bar is shown as 200 along with the exact Index.