Make the Most of Your Daily Deal Program
WHAT ARE DAILY DEALS?
There are several daily deal programs — the most popular are Groupon and LivingSocial. These programs are
great opportunities for dental professionals looking to grow their practice. The key to making a productive daily deal
offer is to capitalize on the foot traffic! See best practices and tips on how to maximize the foot traffic from these
types of promotions.
ACCEPTING APPOINTMENTS FROM YOUR DAILY DEAL OFFER
It is important that you allow the offer for NEW PATIENTS only. Also, enforce a strict 24-hour-cancellation policy
after which the patient will lose the special daily deal price.
WHAT TO DO WHEN THE DAILY DEAL PATIENT ARRIVES
Have a patient fill out a quick form that has the following questions:
Do you have a dentist? (You will be surprised that at least 10% will say no)
Are you completely happy with your current dental office?
When was your last cleaning?
When were your last x-rays?
Do you have dental insurance? (Be sure to have front desk check the insurance to verify eligibility for x-rays)
Have you ever whitened your teeth before?
Are you interested in enhancing your smile with anything more than whitening?
Then be sure to give a tour of your practice. You might be surprised at the reactions you get!
PRIOR TO THE ZOOM TREATMENT
Before performing the Zoom procedure, take these important steps to help
improve productivity:
Perform a quick oral exam. If the patient has amalgam fillings, ask them
“How do you feel about those black fillings? Would you be interested in
changing them?”
Look for bruxing — many patients are not aware they grind their teeth. If they
show signs of bruxing, offer them a special price for a night guard that they
can take home with them on the same day. (e.g. “Normally we charge $350 for
a night guard, but we can make one to take home with you today for $250.”)
Ask about their interest in Invisalign or lingual braces
AFTER THE ZOOM TREATMENT
Ask them to be a regular patient while they are still in your chair
Make sure your front desk asks them again on their way out
Be sure to send a letter two weeks later to those who did not pre-book their next appointment
Make sure to keep track of these patients since most of them WILL book a follow-up
appointment with you
Good luck with your daily deal promotion!