Social Media 101
Sofia Fouquet
Pick.Click.Give. Manager
The Alaska Community Foundation
Social Media: Efficient & Inexpensive
Visitors Per Month
• Facebook- 1.8 billion
• Instagram- 500 million
• Twitter- 313 million
Other platforms
• Snapchat
• Pinterest
• YouTube
Social Media 101
• Content Creation
• Create a Conversation
• Get Visual
• Have Fun
• Make Facebook Work For You
• Creating post drafts
• Boosting posts
• Ad Creation
Create a Conversation
• “Support a dream today. Give to a local nonprofit.
#PickClickGive”
• “Amy Pettit, Executive Director of Alaska Farmland Trust has a few
words to say regarding Pick Click Give.
Due to our current economic climate we have seen a dip in pledges
since our record high in 2015, but this doesn't mean nonprofits aren't
still doing great things with your contributions.
Support your community when you choose to Pick.Click.Give. today!”
• “Shout out to the Bethel Community Services Foundation for their
work promoting nonprofits in the Yukon-Kuskokwim Delta region.”
Get Visual
Get Visual
Get Visual
Get Visual
Have Fun!
Post Interesting Tidbits
Make Facebook Work For You
• Post Scheduling and Draft Creation
• Boosting Posts
• Ad Creation
Scheduling a Post
Scheduling a Post
Begin post as you
normally would
Scheduling a Post
Insert videos, etc
Scheduling a Post
Select the drop
down button
Scheduling a Post
Select ‘save draft’
or ‘schedule’
Scheduling a Post
Choose your date
Scheduling a Post
You can schedule
posts months out!
Scheduling a Post
Go back and check your
drafts, scheduled posts
Facebook Tips and Tricks
Scheduling Posts
• Plan posts in advance
• Plan for holidays, landmark goals, etc
• Plan posts for weekends!
• Try to post 3-5 times a week
• Share posts from the Pick.Click.Give. page!
Creating Imagery
• Use tools like memegenerator.com, giphy.com, and Canva to create beautiful,
customized graphics
• You can link Twitter and Facebook. It’s okay to post similar content.
Boosting Posts
Boosting Posts
Boost photos and
videos on your page
Boosting Posts
You can add a
button
Boosting Posts
‘Learn More’ or ‘Sign
Up’ are great options
Boosting Posts
Enter your webpage
or donation page
Boosting Posts
Send people directly
to your page
Boosting Posts
Choose Your
Audience
Boosting Posts
Choose a budget
and duration
Boosting Posts
Track Your
Progress
Creating Ads
Creating Ads
Find the ‘Create Ads’ Button
Creating Ads
Decide on Your
Objective
Creating Ads
Awareness, Traffic,
Engagement
Creating Ads
What do you want
the audience to DO?
Creating Ads
Create Ad Set
Creating Ads
Select location
(statewide, regional)
Creating Ads
Select location
(can select multiple)
Creating Ads
Select
Age, Gender
Creating Ads
Select
Special Interests
Creating Ads
Select
Connection Type
Creating Ads
Save Your Ad Set!
Creating Ads
Choose your
budget
Creating Ads
Ads can run for
months!
Creating Ads
Optimize Ad
Delivery
Creating Ads
Choose Your
Graphics:
New or Existing
Creating Ads
Choose Your New
graphics: browse
your files
Creating Ads
Review and Place
Order
Manage Ads
Find the ‘Manage Ads’ Button
Facebook Tips and Tricks
Boosting
• Facebook follows a 20/80 rule- Boosted posts must contain < 20% writing
• Best practices recommends allotting $250-$500 a month for Facebook ads
Gaining Followers
• Whenever someone new likes your post, invite them to like your page
• Engage the commenters! If a self-identified supporter makes a comment,
thank them!
• Keep your posts mission oriented. Don’t shy away from sharing warm
fuzzies!
Use the Online Toolkit
Pick.Click.Give offers holiday and cause-centric graphics!
• Pickclickgive.org> Info For Nonprofits> Toolkits
Social Media: Efficient & Inexpensive
Who uses Facebook?
Donors, volunteers, staff, community members, pets,
EVERYONE!
All of these community members are your potential
supporters.
Contact Me
Sofia Fouquet
Pick.Click.Give. Program manager
Alaska Community Foundation
[email protected]
907.249.6616