Concept - What Is It?
✤
SFTNE is a contest targeted at imaginative and
entrepreneurial North Americans who think they have the
next BIG idea that can ‘improve the world’, an idea
encompassing imagination, creativity, inspiration, and
innovation
✤
Conducted by the Hebrew University of Jerusalem and
The Canadian Friends of HU, this 9 week activation is
designed to capitalize on the massive awareness and the
prestigious association with the “Einstein” brand - his
legacy, and universal appeal to all ages, cultures, and
backgrounds
EINSTEIN
A name recognized and respected around the world.
A brand reputation understood as PURE GENIUS.
A legacy that is timeless.
A name synonymous with:
Creativity, Knowledge, Innovation, Thought-leadership,
Risk-taker, Imagination, Pioneer
A name which continues to INSPIRE those to strive for the BES
EINSTEIN
Your brand is already the
BEST.
BUT...
Aligning with the EINSTEIN
brand will make you the BEST of
the BEST.
Are YOU ready to
take on the
challenge?
How To Enter
✤
Participants are encouraged to submit a brief outline of
their BIG idea on how they can improve the world to
www.searchingforeinstein.com - entries will be posted
online to Motivate / Encourage / Stimulate / Build
awareness and buzz
✤
A panel of HU and CFHU representatives will elevate the
top 15 ideas to a panel of judges made up of a Nobel
Laureate, Amar’e Stoudemire (NBA player – Knicks), Tim
Draper (Global venture capitalist and founder of Draper
University), and other key influencers who will score who
will score the submissions based on originality,
creativity/innovation, reach and presentation
2013 SFTNE Winner
Media Value of Partnerships
SPONSOR BENEFITS
National Geographic Cinema Ventures
NationalGeographic.com – Display Ads ROS (160x600)
kids.nationalgeographic.com – Display Ads ROC (160x600)
JERUSALEM the Movie website – Contest Page
kids.nationalgeographic.com – Contest Page
NationalGeographic.com e.Newsletter - 2.1 Million recipients
Fun For Families e.Newsletter – 340,000 recipients
Travel e.Newletter – 650,000 recipients
Photo of the Month e.Newsletter – 1.6 Million recipients
Social Media Impact of
Partnerships
ACCOUNT
FOLLOWERS/FANS
JERUSALEM The Movie - Twitter
830
JERUSALEM The Movie - Facebook
8,000
National Geographic Education - Facebook
355,000
National Geographic Movies - Twitter
17,632
National Geographic Travel - Twitter
609,524
National Geographic Main - Facebook
16,685,564
Partners
Einstein
Facebook
Page:
6,017,491 Likes
Outreach Programs
Traditional and digital outreach to help promote the Jerusalem
Challenge:
MUSEUMS
ORGANIZATIONS
EVENTS PREMIERES
SECULAR COMMUNITIES
FAITH-BASED COMMUNITIES
COMMUNITY LEADERS / KEY
INFLUENCERS
RELIGIOUS / EDUCATION
INSTITUTIONS
Broadcast Media Partners
Local coast to coast programming (interviews/TV
PSA’s)
Global – 19 Specialty TV Stations (TV PSA’s)
FREQUENCY: MINIMUM OF
1600 PSAs
Partners
✤
✤
✤
✤
An unconventional world-class boarding school
for the brightest young entrepreneurs from around
the globe
8 week program that teaches a focus on
entrepreneurship, innovative thinking, and
creativity ending with a pitch to VCs and CEOs
Previously a 26-year-old who pitched an idea in bio-tech was
awarded/funded $4 million to pursue her idea
Founder Tim Draper is a venture capitalist who invested in and contributed
to the development of Skype (acquired by eBay, now sold to Microsoft),
Baidu, Overture (acquired by Yahoo!), Hotmail (acquired by Microsoft),
Combinet (acquired by Cisco), Redgate (acquired by AOL), and Preview
Travel
(acquired by Travelocity) amongst others
Prizes & Incentives
✤
The winning submission receives a $10,000 cash prize to
help bring their idea to life, plus a trip to Jerusalem
✤
Secondary prizes include a $5,000 scholarship to Draper
University of Hero’s as well as random weekly draw prizes.
Partners
✤
CFHU is looking for sponsors who are willing to work with
us to create a themed activation that capitalizes on the
prestigious “Einstein” brand association and will benefit
from the significant awareness generated through our
major Canadian and international media partners,
sophisticated social strategy and cross channel
partnerships.
Media Partners
SPONSOR BENEFITS
National Geographic Cinema Ventures
NationalGeographic.com – Display Ads ROS (160x600)
kids.nationalgeographic.com – Display Ads ROC (160x600)
JERUSALEM the Movie website – Contest Page
kids.nationalgeographic.com Contest Page
NationalGeographic.com – e.Newsletter 2.1 Million
Fun For Families e.Newsletter 340,000
Travel e.Newletter 650,000
Photo of the Month e.Newsletter 1.6 Million
Media Partners
SPONSOR BENEFITS
FREQUENCY
Albert Einstein Official Facebook Page - 5.6 Million Fans
8 Posts
Draper University of Heroes
- Exclusive email campaigns
11
- Newsletter inclusion
15
- Blog posts
16 weeks
- Social Media posts (twitter Facebook, YouTube)
16 weeks
Media Partners
SPONSOR BENEFITS
REACH / FREQUENCY
HEBREW UNIVERSITY OF JERUSALEM
HU Facebook
24,000 likes
HU Website
10,000 page views/month
HU Database
30,000
CFHU
CFHU Facebook
Weekly Posts - 2150 x 18 weeks
CFHU Database
70,000
CFHU Twitter
Weekly Posts - 557 x 18 weeks
AMAR’E STOUDEMIRE
Stoudemire Twitter
1 million
Stoudemire Facebook
756,000
Smart Car Activation
Searching for the Next Einstein Powered by The Smartest
Car Ever
ACTIVATION OPPORTUNITY
✤
Win a one year SMART Car lease
✤
All you have to do is configure your SMART Car and be entered
to win a one year lease
✤
Street teams will be on location showcasing a SMART Car,
handing out postcards for entry into SFNE and promoting the
subsidiary contest for a chance to win The Smartest Car Ever.
✤
A dedicated landing page on SFNE website will showcase The
Smartest Car Ever Contest
Post entry pop up and email
Presenting Sponsor
✤
Naming rights and brand association on all promotional
material including online, broadcast, digital/social and
print. I.e. SFTNE - Powered by “your company”
✤
High profile logo exposure on all web site platforms.
✤
Opportunity to develop targeted, national activation aimed
at achieving specific advertising/promotional/sales
objectives.
INVESTMENT: $250,000
Financial Prize Sponsor
✤
Naming rights for the grand prize ($10,000 and a trip to
Jerusalem presented by “your company”)
✤
Extensive brand/logo presence across multiple platform
branding opportunities including all online, broadcast,
digital/social and print.
INVESTMENT: $20,000
Timelines
Program launch February 3rd – April 13th (9
weeks)
Submissions - February 3rd - March 16th (6 weeks)
HU/CFHU review panel - March 17th - March 30th
Voting on top15 submissions - March 31st – April
13th
Winners announced - Monday, April 14th , 2014
Post contest media – Monday April 14th - TBD
www.cfhu.org
www.huji.ac.il
“The world as we have
created it is a process of
our thinking.
It cannot be changed without
changing our thinking.”