SUSTAINABLE
RATTAN
Responsible harvesting of
rattan for the production of
baskets
PERSONALITY
GERARD G. VAN DER SAR
Owner of
VAN DER IMPORT
With respect for people and environment
PERSONALITY
GERARD G. VAN DER SAR
Owner of
VAN DER IMPORT
 GOAL
SPEECH
 DRIVE
With respect for people and environment
PERSONALITY
GERARD G. VAN DER SAR
Owner of
VAN DER IMPORT
 FOOTBALL
With respect for people and environment
PERSONALITY
With respect for people and environment
Wo is
VAN DER SAR IMPORT?
 Importer
of Pots, Vases, Bowls and Baskets
With respect for people and environment
Wo is
VAN DER SAR IMPORT?
 Importer
of Pots, Vases, Bowls and Baskets
 Materials: Glass, Ceramics and Rattan
With respect for people and environment
Wo is
VAN DER SAR IMPORT?
 Importer
of Pots, Vases, Bowls and Baskets
 Materials: Glass, Ceramics and Rattan
 Product development
With respect for people and environment
Wo is
VAN DER SAR IMPORT?
 Importer
of Pots, Vases, Bowls and Baskets
 Materials: Glass, Ceramics and Rattan
 Product development
 Own basket factory in Cirebon, Indonesia
With respect for people and environment
Wo is
VAN DER SAR IMPORT?
 Importer
of Pots, Vases, Bowls and Baskets
 Materials: Glass, Ceramics and Rattan
 Product development
 Own basket factory in Cirebon, Indonesia
 Products sold in flower / houseplant
business
With respect for people and environment
SOCIAL RESPONSIBILITY
IN EUROPE
 Companies
contribution to society
With respect for people and environment
SOCIAL RESPONSIBILITY
IN EUROPE
 Companies
contribution to society
 Social entrepreneur
With respect for people and environment
SOCIAL RESPONSIBILITY
IN EUROPE
 Companies
contribution to society
 Social entrepreneur
 Reduction environmental damage
With respect for people and environment
SOCIAL RESPONSIBILITY
IN EUROPE
 Companies
contribution to society
 Social entrepreneur
 Reduction environmental damage
 Avoid child labour
With respect for people and environment
SOCIAL RESPONSIBILITY
IN EUROPE
 Companies
contribution to society
 Social entrepreneur
 Reduction environmental damage
 Avoid child labour
 Think of future of your and our children
With respect for people and environment
SITUATION INDONESIA
 Fast
destruction of tropical rainforest
With respect for people and environment
SITUATION INDONESIA
 Fast
destruction of tropical rainforest
 Attack on biodiversity
With respect for people and environment
SITUATION INDONESIA
 Fast
destruction of tropical rainforest
 Attack on biodiversity
 Social / Financial problems inhabitants
forest
With respect for people and environment
SITUATION INDONESIA
 Fast
destruction of tropical rainforest
 Attack on biodiversity
 Social / Financial problems inhabitants
forest
 Lungs of the world are in danger
With respect for people and environment
SITUATION EUROPE
 Consumer
aware global problems:
With respect for people and environment
SITUATION EUROPE
 Consumer

aware global problems:
Climate change
With respect for people and environment
SITUATION EUROPE
 Consumer


aware global problems:
Climate change
Bio food industry
With respect for people and environment
SITUATION EUROPE
 Consumer



aware global problems:
Climate change
Bio food industry
Bad treatment workers clothing industry
With respect for people and environment
SITUATION EUROPE
 Consumer




aware global problems:
Climate change
Bio food industry
Bad treatment workers clothing industry
Health problems by pollution
With respect for people and environment
SITUATION EUROPE
 Consumer




aware global problems:
Climate change
Bio food industry
Bad treatment workers clothing industry
Health problems by pollution
 Consumer
more knowledge by Internet
With respect for people and environment
SITUATION EUROPE
 Consumer
wants sustainable products:
With respect for people and environment
SITUATION EUROPE
 Consumer

wants sustainable products:
Energy by sun and wind
With respect for people and environment
SITUATION EUROPE
 Consumer


wants sustainable products:
Energy by sun and wind
Biological produced meat
With respect for people and environment
SITUATION EUROPE
 Consumer



wants sustainable products:
Energy by sun and wind
Biological produced meat
Honest made clothing
With respect for people and environment
SITUATION EUROPE
 Consumer




wants sustainable products:
Energy by sun and wind
Biological produced meat
Honest made clothing
Care for global environment
With respect for people and environment
SITUATION EUROPE
 Consumer





wants sustainable products:
Energy by sun and wind
Biological produced meat
Honest made clothing
Care for global environment
Sustainable harvested products
With respect for people and environment
SITUATION EUROPE
 Consumer





wants sustainable products:
Energy by sun and wind
Biological produced meat
Honest made clothing
Care for global environment
Sustainable harvested products
 Trend
in natural products
With respect for people and environment
SITUATION EUROPE
 First
companies take responsibility
With respect for people and environment
SITUATION EUROPE
 First
companies take responsibility
 First companies ask for sustainable
products
With respect for people and environment
SITUATION EUROPE
 First
companies take responsibility
 First companies ask for sustainable
products
 Companies show good image with
promotion for sustainable products
With respect for people and environment
SITUATION EUROPE
 First
companies take responsibility
 First companies ask for sustainable
products
 Companies show good image with
promotion for sustainable products
 Media controls if products are sure
sustainable ………………..!
With respect for people and environment
VAN DER SAR IMPORT
 Responsibility
and chance
With respect for people and environment
VAN DER SAR IMPORT
 Responsibility
and chance
 Set up sustainable rattan production
With respect for people and environment
VAN DER SAR IMPORT
 Responsibility
and chance
 Set up sustainable rattan production
 Control from source to customer
With respect for people and environment
VAN DER SAR IMPORT
 Responsibility
and chance
 Set up sustainable rattan production
 Control from source to customer
 End of 2017 100 % sustainable products
With respect for people and environment
VAN DER SAR IMPORT
 Biggest
problems set up:
With respect for people and environment
VAN DER SAR IMPORT
 Biggest

problems set up:
Big investments by long production process
With respect for people and environment
VAN DER SAR IMPORT
 Biggest


problems set up:
Big investments by long production process
Customers want prove by international
certificates
With respect for people and environment
VAN DER SAR IMPORT
 Biggest



problems set up:
Big investments by long production process
Customers want prove by international
certificates
Certificates and audits expensive
With respect for people and environment
VAN DER SAR IMPORT
 Biggest




problems set up:
Big investments by long production process
Customers want prove by international
certificates
Certificates and audits expensive
Difficult to buy land or warehouse
With respect for people and environment
PROBLEMS RATTAN SALES
in EUROPE
 Big


competition of
plastic wicker (furniture)
willow / wood chip products (baskets)
With respect for people and environment
PROBLEMS RATTAN SALES
in EUROPE
 Big


competition of
plastic wicker (furniture)
willow / wood chip products (baskets)
 Heavy
competition of China, Bangladesh,
India
With respect for people and environment
PROBLEMS RATTAN SALES
in EUROPE
 Big


competition of
plastic wicker (furniture)
willow / wood chip products (baskets)
 Heavy
competition of China, Bangladesh,
India
 Limited product innovation
With respect for people and environment
PROBLEMS RATTAN SALES
in EUROPE
 Big


competition of
plastic wicker (furniture)
willow / wood chip products (baskets)
 Heavy
competition of China, Bangladesh,
India
 Limited product innovation
 Too little product promotion
With respect for people and environment
WHAT TO DO?
 Set
up system for certificates sustainable
rattan
With respect for people and environment
WHAT TO DO?
 Set
up system for certificates sustainable
rattan
 More product innovation
With respect for people and environment
WHAT TO DO?
 Set
up system for certificates sustainable
rattan
 More product innovation
 Start campaign to make rattan popular
With respect for people and environment
VAN DER SAR IMPORT
JOB TO DO?
 Get
international certificate for
sustainable baskets
With respect for people and environment
VAN DER SAR IMPORT
JOB TO DO?
 Get
international certificate for
sustainable baskets
 Increase sales to supermarkets and
garden center chains
With respect for people and environment
VAN DER SAR IMPORT
JOB TO DO?
 Get
international certificate for
sustainable baskets
 Increase sales to supermarkets and
garden center chains
 PROMOTE
FOLLOWING SLOGAN:
With respect for people and environment
BUY A SUSTAINABLE BASKET:
SAVE A LITTLE PIECE OF
RAINFOREST
With respect for people and environment