ROIC FOR NONFINANCIAL COMPANIES Percent Annual ROIC without goodwill Average 15.3 9.0 5.0 Years Annual ROIC with goodwill 13.6 8.3 4.7 Years Source: Compustat, McKinsey & Company’s corporate performance database ROIC DISTRIBUTION FOR NONFINANCIAL COMPANIES Annual ROIC without goodwill, 1963-2003 Approximately 50% of the sample within ROIC range of 5-15% 18 16 Percent of sample 14 12 10 8 6 4 2 0 ROIC <-10.0 -5.0 Percent of observations 5 below ROIC level 7 0.0 2.5 5.0 7.5 10.0 12.5 15.0 17.5 20.0 22.5 25.0 30.0 35.0 40.0 >40.0 11 15 25 42 56 66 74 80 84 87 89 92 94 95 84% of the sample had ROIC below 20% Source: Compustat, McKinsey & Company’s corporate performance database 100 ROIC BY INDUSTRY GROUP* Percent Annual ROIC without goodwill** 1963-2003 1994-2003 Pharmaceuticals and biotechnology 18.4 Household and personal products 15.2 Software and services 15.0 Media 14.7 Commercial services and supplies 21.8 18.8 18.1 14.3 12.8 Semiconductors and semiconductor equipment 13.2 11.9 Health care equipment and services 11.3 Food, beverage, and tobacco 11.0 12.4 14.8 11.9 Hotels, restaurants, and leisure 10.3 Technology hardware, and equipment 10.3 10.3 Automobiles and components 9.9 10.5 Capital goods 9.9 Food and staples retailing 9.6 Consumer durables and apparel 9.5 9.2 11.8 9.6 10.8 Retailing 9.0 9.5 Total sample 9.0 9.5 8.4 Materials Energy 7.7 7.9 7.6 Transportation 6.9 Telecommunication services 6.5 5.7 Utilities 6.2 6.1 * Based on S&P Global industry classification standard, excluding financial companies ** Average of annual medians Source: Compustat; McKinsey & Company’s corporate performance database 7.6 ROIC SEGMENTED BY SIZE AND GROWTH Annual ROIC without goodwill, 1963-2003 Percent Revenues 5001,0001,000 M 2,500 M >2,500 M <0% 3.3 5.2 6.0 6.5 7.0 0-5% 8.0 7.7 8.0 8.1 9.1 5-10% 8.9 9.3 9.6 9.5 10.3 10-15% 10.8 10.9 11.2 10.9 11.8 15-20% 11.9 11.1 11.7 11.5 11.9 >20% 12.4 11.9 11.8 11.8 11.6 No clear relation between size and performance Source: Compustat, McKinsey & Company’s corporate performance database ROIC increases with higher growth rate 3-year real growth rate 200<200 M 500 M ROIC DECAY ANALYSIS: NONFINANCIAL COMPANIES Median ROIC of portfolio* Percent ROIC Percent >20 15-20 10-15 5-10 <5 Number of years following portfolio formation * At year 0, companies are grouped into one of 5 portfolios, based on ROIC Source: Compustat; McKinsey & Company’s corporate performance database ROIC DECAY ANALYSIS: CONSUMER STAPLES Median ROIC of portfolio* Percent ROIC Percent >20 15-20 10-15 5-10 <5 Number of years following portfolio formation * At year 0, companies are grouped into one of 5 portfolios, based on ROIC Source: Compustat; McKinsey & Company’s corporate performance database ROIC TRANSITION PROBABILITY, 1994-2003 Percent, 3-year average of ROIC without goodwill Total ROIC in 2003 ROIC in 1994 <5 <5 10-15 43 5-10 10-15 5-10 28 31 15-20 18 >20 19 12 40 21 15-20 6 17 25 19 5 >20 7 25 20 13 Source: Compustat; McKinsey & Company’s corporate performance database 100 11 100 6 11 17 13 100 18 100 25 50 100 REVENUE GROWTH FOR NONFINANCIAL COMPANIES 3-year rolling average of real revenue growth Percent CAGR Percent 15.4 6.3 -0.2 Source: Compustat; McKinsey & Company’s corporate performance database REVENUE GROWTH BY INDUSTRY GROUP* Percent Annual real revenue growth** 1963-2003 1994-2003 Software and services Semiconductors and semiconductor equipment Health care equipment and services 19.9 15.4 10.1 9.9 Commercial services and supplies 9.4 Telecommunication services 9.3 Hotels, restaurants, and leisure 8.5 Energy 8.3 Media 7.7 Retailing 7.6 Transportation 7.4 Food and staples retailing 6.3 Total sample 6.3 Automobiles and components 15.6 11.0 18.5 8.0 14.8 9.2 8.6 6.8 5.3 8.0 5.9 Household and personal products 5.4 7.9 4.6 5.1 4.8 Utilities 4.5 Food, beverage, and tobacco 4.3 Materials 13.8 10.5 Pharmaceuticals and biotechnology Consumer durables and apparel 16.1 13.1 Technology hardware and equipment Capital goods 20.1 3.9 * Based on S&P Global Industry Classification Standard ** Geometric mean of annual median Source: Compustat; McKinsey & Company’s corporate performance database 5.9 4.6 4.2 3.3 3.8 AGGREGATE EPS FORECASTS FOR S&P 500 CONSTITUENTS EPS (US cents) Source: IBES; McKinsey analysis REVENUE GROWTH DECAY ANALYSIS Median growth of portfolio* Percent Revenue growth Percent >20 15-20 10-15 5-10 <5 Number of years following portfolio formation * At year 0, companies are grouped into one of 5 portfolios, based on ROIC Source: Compustat; McKinsey & Company’s corporate performance database REVENUE GROWTH RATE FALLS DRAMATICALLY FOR COMPANIES REACHING FORTUNE 50 Before entrance to Fortune 50 After entrance to Fortune 50 Average annual real revenue growth rate Percent 28.6 20.0 15.0 13.5 9.5 9.0 2.1 2.8 0.7 1.2 0.1 2.0 1.4 5.1 4.5 -0.1 -0.7 -0.7 -5 -4 -3 -2 -1 0 1 2 3 4 5 -1.6 6 7 8 9 10 11 12 Years from entrance into Fortune 50 Source: Corporate Executive Board, “Stall Points: Barriers to Growth for the Large Corporate Enterprise”, 1998 13 -3.9 14 15 REVENUE GROWTH TRANSITION PROBABILITY 1994-2003 Three-year rolling average of real revenue growth rate Percent Revenue growth in 2003 <5 5-10 <5 5-10 Revenue growth in 1994 67 64 10-15 61 15-20 59 >20 56 10-15 15 8 15-20 >20 Total 3 7 100 5 100 16 12 3 15 11 4 9 100 5 11 100 13 100 11 13 Source: Compustat; McKinsey & Company’s corporate performance database 14 10 8
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