Copy_Heirarchy 3-19-15

GU
MAIN BENEFIT:
FORM FACTOR:
ADD. ATTRIBUTE:
FLAVOR:
ESSENTIAL INFO:
TAGLINE:
WHAT IT IS:
ENERGY
GEL 8 AND 24 BOX
ELECTROLYTES/CARBS/AMINO ACIDS/CAFFEINE
SALTED CARAMEL/MANDARIN ORANGE/JET BLACKBERRY/VANILLA BEAN/
CHOCOLATE OUTRAGE/TRI-BERRY/ESPRESSO LOVE/CHOCOLATE PEANUT
BUTTER/SALTED WATERMELON/CARAMEL MACCHIATO/TASTEFULLY NUDE™
NET WT./SERVINGS/COUNT/ETC.
GU® ENERGY GEL
WHEN: TRAINING & RACING
Created for daily training and competition, GU Energy Gel
packs energy-dense calories in a portable packet to help
sustain energy demands of any duration or activity. The
100-calorie packet contains carbohydrates (maltodextrin and fructose)
that use non-competing pathways to help maximize carbohydrate
absorption and utilization while diminishing stomach distress. Sodium,
the primary electrolyte lost in sweat, aids in hydration by maintaining
water balance. The branched-chain amino acids (leucine, valine,
isoleucine) may reduce mental fatigue and decrease muscle damage.
HOW IT WORKS:
HOW TO USE IT:
ELECTROLYTES Maintain water balance and aid in optimum hydration.
CARBOHYDRATES Deliver ready-to-use energy and
delay bonking by sparing glycogen. AMINO ACIDS Reduce mental
fatigue and decrease muscle damage. CAFFEINE Enhances
performance by increasing focus and concentration and decreasing
perceived effort during exercise.
Consume one packet 5 minutes before and one packet every 45
minutes during activity.
Wash down with your favorite GU Hydration Drink or water for
optimum absorption.
PRODUCT SYSTEM
EXPLANATION:
GU STORY:
GU NUTRITION MATRIX
Our athlete-tested Nutrition Matrix is designed to help you perform
your best. Our products help you hydrate, energize, and recover
optimally before, during, and after demanding endurance activities.
Unlock your potential with GU Energy. Find out more @ guenergy.com
ABOUT US
Since 1993, we've combined heart and science to create performance
nutrition products for ourselves and for our passionate community of
endurance athletes. We know the sacrifice it takes to train for glory and
the heartbreaking failures that are the building blocks of true athletic
accomplishment. From our headquarters in Berkeley, CA, we approach
what we do with the same humility and hunger for greatness we've
learned from you. Our purpose is to assist, educate and inspire you to
achieve your highest athletic potential.
GU
MAIN BENEFIT:
FORM FACTOR:
ADD. ATTRIBUTE:
FLAVOR:
ESSENTIAL INFO:
ENERGY
GEL 8 AND 24 BOX
ELECTROLYTES/CARBS/AMINO ACIDS
PEANUT BUTTER/LEMON SUBLIME/STRAWBERRY BANANNA/ROOT
BEER/BIG APPLE
NET WT./SERVINGS/COUNT/ETC.
TAGLINE:
WHAT IT IS:
GU® ENERGY GEL
WHEN: TRAINING & RACING
Created for daily training and competition, GU Energy Gel
packs energy-dense calories in a portable packet to help
sustain energy demands of any duration or activity. The
100-calorie packet contains carbohydrates (maltodextrin and
fructose) that use non-competing pathways to help maximize
carbohydrate absorption and utilization while diminishing stomach
distress. Sodium, the primary electrolyte lost in sweat, aids in
hydration by maintaining water balance. The branched-chain amino
acids (leucine, valine, isoleucine) may reduce mental fatigue and
decrease muscle damage.
HOW IT WORKS:
ELECTROLYTES Maintain water balance and aid in optimum
hydration. CARBOHYDRATES Deliver ready-to-use energy and
delay bonking by sparing glycogen. AMINO ACIDS Reduce mental
fatigue and decrease muscle damage.
HOW TO USE IT:
Consume one packet 5 minutes before and one packet every 45
minutes during activity.
Wash down with your favorite GU Hydration Drink or water for
optimum absorption.
PRODUCT SYSTEM
EXPLANATION:
GU STORY:
GU NUTRITION MATRIX
Our athlete-tested Nutrition Matrix is designed to help you perform
your best. Our products help you hydrate, energize, and recover
optimally before, during, and after demanding endurance activities.
Unlock your potential with GU Energy. Find out more @
guenergy.com
ABOUT US
Since 1993, we've combined heart and science to create performance
nutrition products for ourselves and for our passionate community of
endurance athletes. We know the sacrifice it takes to train for glory
and the heartbreaking failures that are the building blocks of true
athletic accomplishment. From our headquarters in Berkeley, CA, we
approach what we do with the same humility and hunger for
greatness we've learned from you. Our purpose is to assist, educate
and inspire you to achieve your highest athletic potential.
GU
MAIN BENEFIT:
FORM FACTOR:
ADD. ATTRIBUTE:
FLAVOR:
ESSENTIAL INFO:
ENERGY
CHEWS 24 BOX
ELECTROLYTES/CARBS/AMINO ACIDS/CAFFEINE
BLACK CHERRY/RASPBERRY/STRAWBERRY
NET WT./SERVINGS/COUNT/ETC.
TAGLINE:
WHAT IT IS:
GU® ENERGY CHEWS
WHEN: TRAINING & RACING
Created for daily training and competition, GU Energy
Chews pack energy-dense calories in a portable packet
to help sustain energy demands of long duration activities. The
90-calorie packet contains carbohydrates to keep you fueled
while delaying bonking by sparing your glycogen stores.
Sodium, the primary electrolyte lost in sweat, aids in hydration
by maintaining water balance. The branched-chain amino
acids (leucine, valine, isoleucine) may reduce mental fatigue
and decrease muscle damage.
HOW IT WORKS:
ELECTROLYTES Maintain water balance and aid in optimum
hydration. CARBOHYDRATES Deliver ready-to-use energy and
delay bonking by sparing glycogen. AMINO ACIDS Reduce mental
fatigue and decrease muscle damage. CAFFEINE Enhances
performance by increasing focus and concentration and decreasing
perceived effort during exercise.
HOW TO USE IT:
Consume one packet 5 minutes before, and one packet every 45
minutes during activity.
Wash down with your favorite GU Hydration Drink or water for
optimum absorption.
PRODUCT SYSTEM
EXPLANATION:
GU STORY:
GU NUTRITION MATRIX
Our athlete-tested Nutrition Matrix is designed to help you perform
your best. Our products help you hydrate, energize, and recover
optimally before, during, and after demanding endurance activities.
Unlock your potential with GU Energy. Find out more @
guenergy.com
ABOUT US
Since 1993, we've combined heart and science to create performance
nutrition products for ourselves and for our passionate community of
endurance athletes. We know the sacrifice it takes to train for glory
and the heartbreaking failures that are the building blocks of true
athletic accomplishment. From our headquarters in Berkeley, CA, we
approach what we do with the same humility and hunger for
greatness we've learned from you. Our purpose is to assist, educate
and inspire you to achieve your highest athletic potential.
GU
MAIN BENEFIT:
FORM FACTOR:
ADD. ATTRIBUTE:
FLAVOR:
ESSENTIAL INFO:
ENERGY
CHEWS 24 BOX
ELECTROLYTES/CARBS/AMINO ACIDS
BLUEBERRY POM/ORANGE/WATERMELON
NET WT./SERVINGS/COUNT/ETC.
TAGLINE:
WHAT IT IS:
GU® ENERGY CHEWS
WHEN: TRAINING & RACING
Created for daily training and competition, GU Energy
Chews pack energy-dense calories in a portable packet
to help sustain energy demands of long duration activities. The
90-calorie packet contains carbohydrates to keep you fueled
while delaying bonking by sparing your glycogen stores.
Sodium, the primary electrolyte lost in sweat, aids in hydration
by maintaining water balance. The branched-chain amino
acids (leucine, valine, isoleucine) may reduce mental fatigue
and decrease muscle damage.
HOW IT WORKS:
ELECTROLYTES Maintain water balance and aid in optimum
hydration. CARBOHYDRATES Deliver ready-to-use energy and
delay bonking by sparing glycogen. AMINO ACIDS Reduce mental
fatigue and decrease muscle damage.
HOW TO USE IT:
Consume one packet 5 minutes before, and one packet every 45
minutes during activity.
Wash down with your favorite GU Hydration Drink or water for
optimum absorption.
PRODUCT SYSTEM
EXPLANATION:
GU STORY:
GU NUTRITION MATRIX
Our athlete-tested Nutrition Matrix is designed to help you perform
your best. Our products help you hydrate, energize, and recover
optimally before, during, and after demanding endurance activities.
Unlock your potential with GU Energy. Find out more @
guenergy.com
ABOUT US
Since 1993, we've combined heart and science to create performance
nutrition products for ourselves and for our passionate community of
endurance athletes. We know the sacrifice it takes to train for glory
and the heartbreaking failures that are the building blocks of true
athletic accomplishment. From our headquarters in Berkeley, CA, we
approach what we do with the same humility and hunger for
greatness we've learned from you. Our purpose is to assist, educate
and inspire you to achieve your highest athletic potential.
GU
MAIN BENEFIT:
FORM FACTOR:
ADD. ATTRIBUTE:
FLAVOR:
ESSENTIAL INFO:
ENERGY
ROCTANE GELS 24 BOX
ELECTROLYTES/CARBS/AMINO ACIDS/CAFFEINE
CHERRY LIME/SEASALT CHOCOLATE/VANILLA ORANGE/BLUEBERRY POM
NET WT./SERVINGS/COUNT/ETC.
TAGLINE:
WHAT IT IS:
GU® ROCTANE® ENERGY GEL
WHEN: HARD TRAINING & CHASING PRs
Created for demanding training and competition, GU Roctane Energy Gel
stands out from original GU Energy Gel with more sodium, an electrolyte
that aids in hydration, and even more branched-chain amino acids
(leucine, valine, and isoleucine) that reduce mental fatigue and decrease
muscle damage than our original GU Energy Gel. The amino acid
beta-alanine helps promote formation of the intramuscular buffer
carnosine, while ornithine alpha-ketoglutarate helps promote muscle
repair. The 100-calorie packets contain carbohydrates (maltodextrin and
fructose) that use non-competing pathways to help maximize
carbohydrate absorption and utilization while diminishing stomach
distress.
These statements have not been evaluated by the Food and
Drug Administration. This product is not intended to diagnose,
treat, cure or prevent any disease.
HOW IT WORKS:
ELECTROLYTES Maintain water balance and aid in optimum hydration.
CARBOHYDRATES Deliver ready-to-use energy and
delay bonking by sparing glycogen. AMINO ACIDS Reduce mental fatigue
and decrease muscle damage. CAFFEINE Enhances performance by
increasing focus and concentration and decreasing perceived effort
during exercise.
HOW TO USE IT:
Consume one packet 5 minutes before and one packet every 45 minutes
during activity.
Wash down with your favorite GU Hydration Drink or water for optimum
absorption.
PRODUCT SYSTEM
EXPLANATION:
GU STORY:
GU NUTRITION MATRIX
Our athlete-tested Nutrition Matrix is designed to help you perform your
best. Our products help you hydrate, energize, and recover optimally
before, during, and after demanding endurance activities. Unlock your
potential with GU Energy. Find out more @ guenergy.com
ABOUT US
Since 1993, we've combined heart and science to create performance
nutrition products for ourselves and for our passionate community of
endurance athletes. We know the sacrifice it takes to train for glory and
the heartbreaking failures that are the building blocks of true athletic
accomplishment. From our headquarters in Berkeley, CA, we approach
what we do with the same humility and hunger for greatness we've
learned from you. Our purpose is to assist, educate and inspire you to
achieve your highest athletic potential.
GU
MAIN BENEFIT:
FORM FACTOR:
ADD. ATTRIBUTE:
FLAVOR:
ESSENTIAL INFO:
ENERGY
ROCTANE GELS 24 BOX
ELECTROLYTES/CARBS/AMINO ACIDS
LEMONADE/PINEAPPLE/STRAWBERRY KIWI
NET WT./SERVINGS/COUNT/ETC.
TAGLINE:
WHAT IT IS:
GU® ROCTANE® ENERGY GEL
WHEN: HARD TRAINING & CHASING PRs
Created for demanding training and competition, GU Roctane Energy
Gel stands out from original GU Energy Gel with more sodium, an
electrolyte that aids in hydration, and even more branched-chain
amino acids (leucine, valine, and isoleucine) that reduce mental
fatigue and decrease muscle damage than our original GU Energy
Gel. The amino acid beta-alanine helps promote formation of the
intramuscular buffer carnosine, while ornithine alpha-ketoglutarate
helps promote muscle repair. The 100-calorie packets contain
carbohydrates (maltodextrin and fructose) that use non-competing
pathways to help maximize carbohydrate absorption and utilization
while diminishing stomach distress.
These statements have not been evaluated by the Food and
Drug Administration. This product is not intended to diagnose,
treat, cure or prevent any disease.
HOW IT WORKS:
ELECTROLYTES Maintain water balance and aid in optimum
hydration. CARBOHYDRATES Deliver ready-to-use energy and
delay bonking by sparing glycogen. AMINO ACIDS Reduce mental
fatigue and decrease muscle damage.
HOW TO USE IT:
Consume one packet 5 minutes before and one packet every 45
minutes during activity.
Wash down with your favorite GU Hydration Drink or water for
optimum absorption.
PRODUCT SYSTEM
EXPLANATION:
GU STORY:
GU NUTRITION MATRIX
Our athlete-tested Nutrition Matrix is designed to help you perform
your best. Our products help you hydrate, energize, and recover
optimally before, during, and after demanding endurance activities.
Unlock your potential with GU Energy. Find out more @
guenergy.com
ABOUT US
Since 1993, we've combined heart and science to create performance
nutrition products for ourselves and for our passionate community of
endurance athletes. We know the sacrifice it takes to train for glory
and the heartbreaking failures that are the building blocks of true
athletic accomplishment. From our headquarters in Berkeley, CA, we
approach what we do with the same humility and hunger for
greatness we've learned from you. Our purpose is to assist, educate
and inspire you to achieve your highest athletic potential.
GU
MAIN BENEFIT:
FORM FACTOR:
ADD. ATTRIBUTE:
FLAVOR:
ESSENTIAL INFO:
ENERGY
ROCTANE DRINK SINGLE
ELECTROLYTES/CARBS/AMINO ACIDS/CAFFEINE
LEMON LIME/TROPICAL FRUIT
NET WT./SERVINGS/COUNT/ETC.
TAGLINE:
WHAT IT IS:
GU® ROCTANE® ENERGY DRINK MIX
WHEN: HARD TRAINING & HARD RACING
Created for high-intensity and demanding activity, GU Roctane
Energy Drink Mix packs even more electrolytes and carbohydrates
than GU Hydration Drink Mix. The 250-calorie serving contains
carbohydrates (maltodextrin and fructose) that use non-competing
pathways to help maximize carbohydrate absorption and utilization
while diminishing stomach distress. Sodium, the primary electrolyte
lost in sweat, aids hydration by maintaining water balance. The amino
acid taurine helps maintain heart contractility and improve cardiac
output during long exercise sessions, while the amino acid
beta-alanine helps promote formation of the intramuscular buffer
carnosine.
HOW IT WORKS:
ELECTROLYTES Maintain water balance and aid in optimum
hydration. CARBOHYDRATES Deliver ready-to-use energy and
delay bonking by sparing glycogen. AMINO ACIDS Reduce mental
fatigue and decrease muscle damage. CAFFEINE Enhances
performance by increasing focus and concentration and decreasing
perceived effort during exercise.
HOW TO USE IT:
Mix one packet with 21 oz. (620 ml) of water. During activity, drink
20-30 oz. per hour.
MORE ENERGY
Maintain your energy with GU Energy Gels and Chews. Stay hydrated
with your favorite GU Hydration Drink or water.
PRODUCT SYSTEM
EXPLANATION:
GU STORY:
GU
MAIN BENEFIT:
FORM FACTOR:
ADD. ATTRIBUTE:
FLAVOR:
ESSENTIAL INFO:
ENERGY
ROCTANE DRINK 10 BOX
ELECTROLYTES/CARBS/AMINO ACIDS/CAFFEINE
LEMON LIME/TROPICAL FRUIT
NET WT./SERVINGS/COUNT/ETC.
TAGLINE:
WHAT IT IS:
GU® ROCTANE® ENERGY DRINK MIX
WHEN: HARD TRAINING & HARD RACING
Created for high-intensity and demanding activity, GU Roctane
Energy Drink Mix packs even more electrolytes and carbohydrates
than GU Hydration Drink Mix. The 250-calorie serving contains
carbohydrates (maltodextrin and fructose) that use non-competing
pathways to help maximize carbohydrate absorption and utilization
while diminishing stomach distress. Sodium, the primary electrolyte
lost in sweat, aids hydration by maintaining water balance. The amino
acid taurine helps maintain heart contractility and improve cardiac
output during long exercise sessions, while the amino acid
beta-alanine helps promote formation of the intramuscular buffer
carnosine.
HOW IT WORKS:
ELECTROLYTES Maintain water balance and aid in optimum
hydration. CARBOHYDRATES Deliver ready-to-use energy and
delay bonking by sparing glycogen. AMINO ACIDS Reduce mental
fatigue and decrease muscle damage. CAFFEINE Enhances
performance by increasing focus and concentration and decreasing
perceived effort during exercise.
HOW TO USE IT:
Mix one packet with 21 oz. (620 ml) of water. During activity, drink
20-30 oz. per hour.
MORE ENERGY
Maintain your energy with GU Energy Gels and Chews. Stay hydrated
with your favorite GU Hydration Drink or water.
PRODUCT SYSTEM
EXPLANATION:
GU STORY:
GU NUTRITION MATRIX
Our athlete-tested Nutrition Matrix is designed to help you perform
your best. Our products help you hydrate, energize, and recover
optimally before, during, and after demanding endurance activities.
Unlock your potential with GU Energy. Find out more @
guenergy.com
ABOUT US
Since 1993, we've combined heart and science to create performance
nutrition products for ourselves and for our passionate community of
endurance athletes. We know the sacrifice it takes to train for glory
and the heartbreaking failures that are the building blocks of true
athletic accomplishment. From our headquarters in Berkeley, CA, we
approach what we do with the same humility and hunger for
greatness we've learned from you. Our purpose is to assist, educate
and inspire you to achieve your highest athletic potential.
GU
MAIN BENEFIT:
FORM FACTOR:
ADD. ATTRIBUTE:
FLAVOR:
ESSENTIAL INFO:
ENERGY
ROCTANE DRINK CANISTER
ELECTROLYTES/CARBS/AMINO ACIDS/CAFFEINE
LEMON LIME/TROPICAL FRUIT
NET WT./SERVINGS/COUNT/ETC.
TAGLINE:
WHAT IT IS:
GU® ROCTANE® ENERGY DRINK MIX
WHEN: HARD TRAINING & HARD RACING
Created for high-intensity and demanding activity, GU Roctane
Energy Drink Mix packs even more electrolytes and carbohydrates
than GU Hydration Drink Mix. The 250-calorie serving contains
carbohydrates (maltodextrin and fructose) that use non-competing
pathways to help maximize carbohydrate absorption and utilization
while diminishing stomach distress. Sodium, the primary electrolyte
lost in sweat, aids hydration by maintaining water balance. The amino
acid taurine helps maintain heart contractility and improve cardiac
output during long exercise sessions, while the amino acid
beta-alanine helps promote formation of the intramuscular buffer
carnosine.
HOW IT WORKS:
ELECTROLYTES Maintain water balance and aid in optimum
hydration. CARBOHYDRATES Deliver ready-to-use energy and
delay bonking by sparing glycogen. AMINO ACIDS Reduce mental
fatigue and decrease muscle damage. CAFFEINE Enhances
performance by increasing focus and concentration and decreasing
perceived effort during exercise.
HOW TO USE IT:
Mix two scoops with 21 oz. (620 ml) of water. During activity, drink
20-30 oz. per hour.
MORE ENERGY
Maintain your energy with GU Energy Gels and Chews. Stay hydrated
with your favorite GU Hydration Drink or water.
PRODUCT SYSTEM
EXPLANATION:
GU STORY:
GU NUTRITION MATRIX
Our athlete-tested Nutrition Matrix is designed to help you perform
your best. Our products help you hydrate, energize, and recover
optimally before, during, and after demanding endurance activities.
Unlock your potential with GU Energy. Find out more @
guenergy.com
ABOUT US
Since 1993, we've combined heart and science to create performance
nutrition products for ourselves and for our passionate community of
endurance athletes. We know the sacrifice it takes to train for glory
and the heartbreaking failures that are the building blocks of true
athletic accomplishment. From our headquarters in Berkeley, CA, we
approach what we do with the same humility and hunger for
greatness we've learned from you. Our purpose is to assist, educate
and inspire you to achieve your highest athletic potential.
GU
MAIN BENEFIT:
FORM FACTOR:
ADD. ATTRIBUTE:
FLAVOR:
ESSENTIAL INFO:
ENERGY
ROCTANE DRINK SINGLE
ELECTROLYTES/CARBS/AMINO ACIDS
GRAPE
NET WT./SERVINGS/COUNT/ETC.
TAGLINE:
WHAT IT IS:
GU® ROCTANE® ENERGY DRINK MIX
WHEN: HARD TRAINING & HARD RACING
Created for high-intensity and demanding activity, GU Roctane
Energy Drink Mix packs even more electrolytes and carbohydrates
than GU Hydration Drink Mix. The 250-calorie serving contains
carbohydrates (maltodextrin and fructose) that use non-competing
pathways to help maximize carbohydrate absorption and utilization
while diminishing stomach distress. Sodium, the primary electrolyte
lost in sweat, aids hydration by maintaining water balance. The amino
acid taurine helps maintain heart contractility and improve cardiac
output during long exercise sessions, while the amino acid
beta-alanine helps promote formation of the intramuscular buffer
carnosine.
HOW IT WORKS:
ELECTROLYTES Maintain water balance and aid in optimum
hydration. CARBOHYDRATES Deliver ready-to-use energy and
delay bonking by sparing glycogen. AMINO ACIDS Reduce mental
fatigue and decrease muscle damage.
HOW TO USE IT:
Mix one packet with 21 oz. (620 ml) of water. During activity, drink
20-30 oz. per hour.
MORE ENERGY
Maintain your energy with GU Energy Gels and Chews. Stay hydrated
with your favorite GU Hydration Drink or water.
PRODUCT SYSTEM
EXPLANATION:
GU STORY:
GU
MAIN BENEFIT:
FORM FACTOR:
ADD. ATTRIBUTE:
FLAVOR:
ESSENTIAL INFO:
ENERGY
ROCTANE DRINK 10 BOX
ELECTROLYTES/CARBS/AMINO ACIDS
GRAPE
NET WT./SERVINGS/COUNT/ETC.
TAGLINE:
WHAT IT IS:
GU® ROCTANE® ENERGY DRINK MIX
WHEN: HARD TRAINING & HARD RACING
Created for high-intensity and demanding activity, GU Roctane
Energy Drink Mix packs even more electrolytes and carbohydrates
than GU Hydration Drink Mix. The 250-calorie serving contains
carbohydrates (maltodextrin and fructose) that use non-competing
pathways to help maximize carbohydrate absorption and utilization
while diminishing stomach distress. Sodium, the primary electrolyte
lost in sweat, aids hydration by maintaining water balance. The amino
acid taurine helps maintain heart contractility and improve cardiac
output during long exercise sessions, while the amino acid
beta-alanine helps promote formation of the intramuscular buffer
carnosine.
HOW IT WORKS:
ELECTROLYTES Maintain water balance and aid in optimum
hydration. CARBOHYDRATES Deliver ready-to-use energy and
delay bonking by sparing glycogen. AMINO ACIDS Reduce mental
fatigue and decrease muscle damage.
HOW TO USE IT:
Mix one packet with 21 oz. (620 ml) of water. During activity, drink
20-30 oz. per hour.
MORE ENERGY
Maintain your energy with GU Energy Gels and Chews. Stay hydrated
with your favorite GU Hydration Drink or water.
PRODUCT SYSTEM
EXPLANATION:
GU STORY:
GU NUTRITION MATRIX
Our athlete-tested Nutrition Matrix is designed to help you perform
your best. Our products help you hydrate, energize, and recover
optimally before, during, and after demanding endurance activities.
Unlock your potential with GU Energy. Find out more @
guenergy.com
ABOUT US
Since 1993, we've combined heart and science to create performance
nutrition products for ourselves and for our passionate community of
endurance athletes. We know the sacrifice it takes to train for glory
and the heartbreaking failures that are the building blocks of true
athletic accomplishment. From our headquarters in Berkeley, CA, we
approach what we do with the same humility and hunger for
greatness we've learned from you. Our purpose is to assist, educate
and inspire you to achieve your highest athletic potential.
GU
MAIN BENEFIT:
FORM FACTOR:
ADD. ATTRIBUTE:
FLAVOR:
ESSENTIAL INFO:
ENERGY
ROCTANE DRINK CANISTER
ELECTROLYTES/CARBS/AMINO ACIDS
GRAPE
NET WT./SERVINGS/COUNT/ETC.
TAGLINE:
WHAT IT IS:
GU® ROCTANE® ENERGY DRINK MIX
WHEN: HARD TRAINING & HARD RACING
Created for high-intensity and demanding activity, GU Roctane
Energy Drink Mix packs even more electrolytes and carbohydrates
than GU Hydration Drink Mix. The 250-calorie serving contains
carbohydrates (maltodextrin and fructose) that use non-competing
pathways to help maximize carbohydrate absorption and utilization
while diminishing stomach distress. Sodium, the primary electrolyte
lost in sweat, aids hydration by maintaining water balance. The amino
acid taurine helps maintain heart contractility and improve cardiac
output during long exercise sessions, while the amino acid
beta-alanine helps promote formation of the intramuscular buffer
carnosine.
HOW IT WORKS:
ELECTROLYTES Maintain water balance and aid in optimum
hydration. CARBOHYDRATES Deliver ready-to-use energy and
delay bonking by sparing glycogen. AMINO ACIDS Reduce mental
fatigue and decrease muscle damage.
HOW TO USE IT:
Mix two scoops with 21 oz. (620 ml) of water. During activity, drink
20-30 oz. per hour.
MORE ENERGY
Maintain your energy with GU Energy Gels and Chews. Stay hydrated
with your favorite GU Hydration Drink or water.
PRODUCT SYSTEM
EXPLANATION:
GU STORY:
GU NUTRITION MATRIX
Our athlete-tested Nutrition Matrix is designed to help you perform
your best. Our products help you hydrate, energize, and recover
optimally before, during, and after demanding endurance activities.
Unlock your potential with GU Energy. Find out more @
guenergy.com
ABOUT US
Since 1993, we've combined heart and science to create performance
nutrition products for ourselves and for our passionate community of
endurance athletes. We know the sacrifice it takes to train for glory
and the heartbreaking failures that are the building blocks of true
athletic accomplishment. From our headquarters in Berkeley, CA, we
approach what we do with the same humility and hunger for
greatness we've learned from you. Our purpose is to assist, educate
and inspire you to achieve your highest athletic potential.
GU
MAIN BENEFIT:
FORM FACTOR:
ADD. ATTRIBUTE:
FLAVOR:
ESSENTIAL INFO:
HYDRATION
DRINK MIX 24 BOX
ELECTROLYTES/CARBS/CAFFEINE
LEMON TEA
NET WT./SERVINGS/COUNT/ETC.
TAGLINE:
WHAT IT IS:
GU® HYDRATION DRINK MIX
WHEN: TRAINING & RACING
Created for athletes whose focus is on hydration, GU Hydration Drink
Mix is formulated with a blend of electrolytes and carbohydrates,
providing a light-tasting and rapidly absorbing hydration drink.
Sodium, the primary electrolyte lost in sweat, aids hydration by
maintaining water balance. This 70-calorie serving of GU Hydration
Drink Mix contains carbohydrates (maltodextrin and fructose) that
use non-competing pathways to help maximize carbohydrate
absorption and utilization while diminishing stomach distress.
HOW IT WORKS:
ELECTROLYTES Maintain water balance and aid in optimum
hydration. CARBOHYDRATES Deliver ready-to-use energy and
delay bonking by sparing glycogen. CAFFEINE Enhances
performance by increasing focus and concentration and decreasing
perceived effort during exercise.
HOW TO USE IT:
Mix one packet with 21 oz. (620 ml) of water. Hydrate before activity.
During activity, drink 20-30 oz. per hour.
STAY HYDRATED
Maintain your energy with GU Energy Gels and Chews.
PRODUCT SYSTEM
EXPLANATION:
GU STORY:
GU NUTRITION MATRIX
Our athlete-tested Nutrition Matrix is designed to help you perform
your best. Our products help you hydrate, energize, and recover
optimally before, during, and after demanding endurance activities.
Unlock your potential with GU Energy. Find out more @
guenergy.com
ABOUT US
Since 1993, we've combined heart and science to create performance
nutrition products for ourselves and for our passionate community of
endurance athletes. We know the sacrifice it takes to train for glory
and the heartbreaking failures that are the building blocks of true
athletic accomplishment. From our headquarters in Berkeley, CA, we
approach what we do with the same humility and hunger for
greatness we've learned from you. Our purpose is to assist, educate
and inspire you to achieve your highest athletic potential.
GU
MAIN BENEFIT:
FORM FACTOR:
ADD. ATTRIBUTE:
FLAVOR:
ESSENTIAL INFO:
HYDRATION
DRINK MIX 24 BOX
ELECTROLYTES/CARBS
BLUEBERRY POM/LEMON LIME/ORANGE/TASTEFULLY NUDE™/WATERMELON
NET WT./SERVINGS/COUNT/ETC.
TAGLINE:
WHAT IT IS:
GU® HYDRATION DRINK MIX
WHEN: TRAINING & RACING
Created for athletes whose focus is on hydration, GU Hydration Drink Mix
is formulated with a blend of electrolytes and carbohydrates, providing a
light-tasting and rapidly absorbing hydration drink. Sodium, the primary
electrolyte lost in sweat, aids hydration by maintaining water balance.
This 70-calorie serving of GU Hydration Drink Mix contains carbohydrates
(maltodextrin and fructose) that use non-competing pathways to help
maximize carbohydrate absorption and utilization while diminishing
stomach distress.
HOW IT WORKS:
ELECTROLYTES Maintain water balance and aid in optimum hydration.
CARBOHYDRATES Deliver ready-to-use energy and
delay bonking by sparing glycogen.
HOW TO USE IT:
Mix one packet with 21 oz. (620 ml) of water. Hydrate before activity.
During activity, drink 20-30 oz. per hour.
STAY HYDRATED
Maintain your energy with GU Energy Gels and Chews.
PRODUCT SYSTEM
EXPLANATION:
GU STORY:
GU NUTRITION MATRIX
Our athlete-tested Nutrition Matrix is designed to help you perform your
best. Our products help you hydrate, energize, and recover optimally
before, during, and after demanding endurance activities. Unlock your
potential with GU Energy. Find out more @ guenergy.com
ABOUT US
Since 1993, we've combined heart and science to create performance
nutrition products for ourselves and for our passionate community of
endurance athletes. We know the sacrifice it takes to train for glory and
the heartbreaking failures that are the building blocks of true athletic
accomplishment. From our headquarters in Berkeley, CA, we approach
what we do with the same humility and hunger for greatness we've
learned from you. Our purpose is to assist, educate and inspire you to
achieve your highest athletic potential.
GU
MAIN BENEFIT:
FORM FACTOR:
ADD. ATTRIBUTE:
FLAVOR:
ESSENTIAL INFO:
HYDRATION
DRINK MIX SINGLE
ELECTROLYTES/CARBS/CAFFEINE
LEMON TEA
NET WT./SERVINGS/COUNT/ETC.
TAGLINE:
WHAT IT IS:
GU® HYDRATION DRINK MIX
WHEN: TRAINING & RACING
This 70-calorie serving of GU Hydration Drink Mix
contains carbohydrates (maltodextrin and fructose) that use
non-competing pathways to help maximize absorption and
utilization while diminishing stomach distress.
HOW IT WORKS:
HOW TO USE IT:
PRODUCT SYSTEM
EXPLANATION:
GU STORY:
STAY HYDRATED
GU
MAIN BENEFIT:
FORM FACTOR:
ADD. ATTRIBUTE:
FLAVOR:
ESSENTIAL INFO:
HYDRATION
DRINK MIX SINGLE
ELECTROLYTES/CARBS
BLUEBERRY POM/LEMON LIME/ORANGE/TASTEFULLY NUDE™/WATERMELON
NET WT./SERVINGS/COUNT/ETC.
TAGLINE:
WHAT IT IS:
GU® HYDRATION DRINK MIX
WHEN: TRAINING & RACING
This 70-calorie serving of GU Hydration Drink Mix
contains carbohydrates (maltodextrin and fructose) that use
non-competing pathways to help maximize absorption and
utilization while diminishing stomach distress.
HOW IT WORKS:
HOW TO USE IT:
PRODUCT SYSTEM
EXPLANATION:
GU STORY:
STAY HYDRATED
GU
MAIN BENEFIT:
FORM FACTOR:
ADD. ATTRIBUTE:
FLAVOR:
ESSENTIAL INFO:
HYDRATION
DRINK MIX CANISTER
ELECTROLYTES/CARBS/CAFFEINE
LEMON TEA
NET WT./SERVINGS/COUNT/ETC.
TAGLINE:
WHAT IT IS:
GU® HYDRATION DRINK MIX
WHEN: TRAINING & RACING
Created for athletes whose focus is on hydration, GU Hydration Drink
Mix is formulated with a blend of electrolytes and carbohydrates,
providing a light-tasting and rapidly absorbing hydration drink.
Sodium, the primary electrolyte lost in sweat, aids hydration by
maintaining water balance. This 70-calorie serving of GU Hydration
Drink Mix contains carbohydrates (maltodextrin and fructose) that
use non-competing pathways to help maximize carbohydrate
absorption and utilization while diminishing stomach distress.
HOW IT WORKS:
ELECTROLYTES Maintain water balance and aid in optimum
hydration. CARBOHYDRATES Deliver ready-to-use energy and
delay bonking by sparing glycogen. CAFFEINE Enhances
performance by increasing focus and concentration and decreasing
perceived effort during exercise.
HOW TO USE IT:
Mix one scoop with 21 oz. (620 ml) of water. Hydrate before activity.
During activity, drink 20-30 oz. per hour.
STAY HYDRATED
Maintain your energy with GU Energy Gels and Chews.
PRODUCT SYSTEM
EXPLANATION:
GU STORY:
GU NUTRITION MATRIX
Our athlete-tested Nutrition Matrix is designed to help you perform
your best. Our products help you hydrate, energize, and recover
optimally before, during, and after demanding endurance activities.
Unlock your potential with GU Energy. Find out more @
guenergy.com
ABOUT US
Since 1993, we've combined heart and science to create performance
nutrition products for ourselves and for our passionate community of
endurance athletes. We know the sacrifice it takes to train for glory
and the heartbreaking failures that are the building blocks of true
athletic accomplishment. From our headquarters in Berkeley, CA, we
approach what we do with the same humility and hunger for
greatness we've learned from you. Our purpose is to assist, educate
and inspire you to achieve your highest athletic potential.
GU
MAIN BENEFIT:
FORM FACTOR:
ADD. ATTRIBUTE:
FLAVOR:
ESSENTIAL INFO:
HYDRATION
DRINK MIX CANISTER
ELECTROLYTES/CARBS
BLUEBERRY POM/LEMON LIME/ORANGE/TASTEFULLY NUDE™/WATERMELON
NET WT./SERVINGS/COUNT/ETC.
TAGLINE:
WHAT IT IS:
GU® HYDRATION DRINK MIX
WHEN: TRAINING & RACING
Created for athletes whose focus is on hydration, GU Hydration Drink Mix
is formulated with a blend of electrolytes and carbohydrates, providing a
light-tasting and rapidly absorbing hydration drink. Sodium, the primary
electrolyte lost in sweat, aids hydration by maintaining water balance.
This 70-calorie serving of GU Hydration Drink Mix contains carbohydrates
(maltodextrin and fructose) that use non-competing pathways to help
maximize carbohydrate absorption and utilization while diminishing
stomach distress.
HOW IT WORKS:
ELECTROLYTES Maintain water balance and aid in optimum hydration.
CARBOHYDRATES Deliver ready-to-use energy and
delay bonking by sparing glycogen.
HOW TO USE IT:
Mix one scoop with 21 oz. (620 ml) of water. Hydrate before activity.
During activity, drink 20-30 oz. per hour.
STAY HYDRATED
Maintain your energy with GU Energy Gels and Chews.
PRODUCT SYSTEM
EXPLANATION:
GU STORY:
GU NUTRITION MATRIX
Our athlete-tested Nutrition Matrix is designed to help you perform your
best. Our products help you hydrate, energize, and recover optimally
before, during, and after demanding endurance activities. Unlock your
potential with GU Energy. Find out more @ guenergy.com
ABOUT US
Since 1993, we've combined heart and science to create performance
nutrition products for ourselves and for our passionate community of
endurance athletes. We know the sacrifice it takes to train for glory and
the heartbreaking failures that are the building blocks of true athletic
accomplishment. From our headquarters in Berkeley, CA, we approach
what we do with the same humility and hunger for greatness we've
learned from you. Our purpose is to assist, educate and inspire you to
achieve your highest athletic potential.
GU
MAIN BENEFIT:
FORM FACTOR:
ADD. ATTRIBUTE:
FLAVOR:
ESSENTIAL INFO:
HYDRATION
DRINK TABS 8 BOX
ELECTROLYTES
LEMON LIME/ORANGE/STRAWBERRY LEMONADE/TRI-BERRY/WATERMELON
NET WT./SERVINGS/COUNT/ETC.
TAGLINE:
WHAT IT IS:
GU® HYDRATION DRINK TABS
WHEN: TRAINING & RACING
Created primarily for hydration, GU Hydration Drink Tabs offer the athlete
a low-calorie drink option. GU Hydration Drink Tabs are reformulated with
xylitol to help reduce gastrointestinal distress when compared to sorbitol.
Sodium, the primary electrolyte lost in sweat, helps maintain water
balance. Use GU Hydration Drink Tabs before, during, and after exercise
to hydrate and replenish electrolyte levels.
HOW IT WORKS:
HOW TO USE IT:
ELECTROLYTES Maintain system balance and aid in optimum hydration.
Drop one tab into 16 oz of water. Pre-hydrate before
activity. During activity, drink 20-30 oz per hour.
STAY HYDRATED
Maintain your energy with GU Energy Gels and Chews.
PRODUCT SYSTEM
EXPLANATION:
GU STORY:
GU NUTRITION MATRIX
Our athlete-tested Nutrition Matrix is designed to help you perform your
best. Our products help you hydrate, energize, and recover optimally
before, during, and after demanding endurance activities. Unlock your
potential with GU Energy. Find out more @ guenergy.com
ABOUT US
Since 1993, we've combined heart and science to create performance
nutrition products for ourselves and for our passionate community of
endurance athletes. We know the sacrifice it takes to train for glory and
the heartbreaking failures that are the building blocks of true athletic
accomplishment. From our headquarters in Berkeley, CA, we approach
what we do with the same humility and hunger for greatness we've
learned from you. Our purpose is to assist, educate and inspire you to
achieve your highest athletic potential.
GU
MAIN BENEFIT:
FORM FACTOR:
ADD. ATTRIBUTE:
FLAVOR:
ESSENTIAL INFO:
HYDRATION
DRINK TABS 4 BOX
ELECTROLYTES
MIX BOX
NET WT./SERVINGS/COUNT/ETC.
TAGLINE:
WHAT IT IS:
GU® HYDRATION DRINK TABS
WHEN: TRAINING & RACING
Created primarily for hydration, GU Hydration Drink Tabs offer the
athlete a low-calorie drink option. GU Hydration Drink Tabs are
reformulated with xylitol to help reduce gastrointestinal distress when
compared to sorbitol. Sodium, the primary electrolyte lost in sweat,
helps maintain water balance. Use GU Hydration Drink Tabs before,
during, and after exercise to hydrate and replenish electrolyte levels.
HOW IT WORKS:
HOW TO USE IT:
ELECTROLYTES Maintain system balance and aid in optimum
hydration.
Drop one tab into 16 oz of water. Pre-hydrate before
activity. During activity, drink 20-30 oz per hour.
STAY HYDRATED
Maintain your energy with GU Energy Gels and Chews.
PRODUCT SYSTEM
EXPLANATION:
GU STORY:
GU NUTRITION MATRIX
Our athlete-tested Nutrition Matrix is designed to help you perform
your best. Our products help you hydrate, energize, and recover
optimally before, during, and after demanding endurance activities.
Unlock your potential with GU Energy. Find out more @
guenergy.com
GU
MAIN BENEFIT:
FORM FACTOR:
ADD. ATTRIBUTE:
FLAVOR:
ESSENTIAL INFO:
HYDRATION
DRINK TABS SINGLE SERVE
ELECTROLYTES
TRI-BERRY/WATERMELON
NET WT./SERVINGS/COUNT/ETC.
TAGLINE:
WHAT IT IS:
HOW IT WORKS:
HOW TO USE IT:
PRODUCT SYSTEM
EXPLANATION:
GU STORY:
STAY HYDRATED
GU
MAIN BENEFIT:
FORM FACTOR:
ADD. ATTRIBUTE:
FLAVOR:
ESSENTIAL INFO:
HYDRATION
DRINK TABS TUBE
ELECTROLYTES
LEMON LIME/ORANGE/STRAWBERRY LEMONADE/TRI-BERRY/WATERMELON
NET WT./SERVINGS/COUNT/ETC.
TAGLINE:
WHAT IT IS:
GU® HYDRATION DRINK TABS
WHEN: TRAINING & RACING
Created primarily for hydration, GU Hydration Drink Tabs offer the athlete
a low-calorie drink option. GU Hydration Drink Tabs are reformulated with
xylitol to help reduce gastrointestinal distress when compared to sorbitol.
Sodium, the primary electrolyte lost in sweat, helps maintain water
balance. Use GU Hydration Drink Tabs before, during, and after exercise
to hydrate and replenish electrolyte levels.
HOW IT WORKS:
HOW TO USE IT:
PRODUCT SYSTEM
EXPLANATION:
GU STORY:
STAY HYDRATED
GU
MAIN BENEFIT:
FORM FACTOR:
ADD. ATTRIBUTE:
FLAVOR:
ESSENTIAL INFO:
HYDRATION / ELECTROLYTE
ROCTANE CAPSULES SACHET
ELECTROLYTES
N/A
NET WT./SERVINGS/COUNT/ETC.
TAGLINE:
WHAT IT IS:
HOW IT WORKS:
ELECTROLYTES Maintain water balance and aid in optimum
hydration.
HOW TO USE IT:
Take 1-2 capsules per hour of activity.
Increase dosage in extreme conditions.
Wash down with your favorite GU Hydration
Drink or water. Maintain your energy with
GU Energy Gels and Chews.
These statements have not been evaluated by the Food and Drug
Administration.This product is not intended to diagnose, treat, cure, or
prevent any disease.
PRODUCT SYSTEM
EXPLANATION:
GU STORY:
GU
MAIN BENEFIT:
FORM FACTOR:
ADD. ATTRIBUTE:
FLAVOR:
ESSENTIAL INFO:
HYDRATION / ELECTROLYTE
ROCTANE CAPSULES BOTTLE
ELECTROLYTES
N/A
NET WT./SERVINGS/COUNT/ETC.
TAGLINE:
WHAT IT IS:
GU® ROCTANE® ELECTROLYTE CAPSULES
WHEN: HARD TRAINING & HARD RACING
Created to supplement additional electrolyte replacement
needs, GU Roctane Electrolyte Capsules provide added
electrolyte support on top of our hydration-drink products.
The electrolytes (sodium, magnesium, chloride) aid in hydration by
maintaining water balance and plasma volume. Vitamin D
is important for calcium absorption and bone health. Vitamin
B6 and ginger root may help to combat nausea. Take GU Roctane
Electrolyte Capsules before, during, or after exercise
to replenish electrolyte levels from any energy-demanding activity
resulting in sweat loss.
These statements have not been evaluated by the Food and Drug
Administration.This product is not intended to diagnose, treat, cure, or
prevent any disease.
HOW IT WORKS:
HOW TO USE IT:
PRODUCT SYSTEM
EXPLANATION:
GU STORY:
ELECTROLYTES Maintain water balance and aid in optimum
hydration.
Take 1-2 capsules per hour of activity.
Increase dosage in extreme conditions.
Wash down with your favorite GU Hydration
Drink or water. Maintain your energy with
GU Energy Gels and Chews.
GU
MAIN BENEFIT:
FORM FACTOR:
ADD. ATTRIBUTE:
FLAVOR:
ESSENTIAL INFO:
RECOVERY
DRINK MIX BOX
ELECTROLYTES/CARBS/AMINO ACIDS/PROTEIN
CHOCOLATE SMOOTHIE/STRAWBERRY WATERMELON
NET WT./SERVINGS/COUNT/ETC.
TAGLINE:
WHAT IT IS:
GU® RECOVERY DRINK MIX
WHEN: POST-TRAINING & POST-RACING
Created for athletes to refuel after demanding activity, GU Recovery
Drink Mix packs energy-dense whey protein isolate to promote
protein synthesis and reduce muscle-protein breakdown. The
carbohydrates (maltodextrin and fructose) help replenish glycogen
stores and also play a role in inhibiting exercise-stimulated
muscle-protein breakdown. The amino acid arginine (1400mg) is the
rate-limiting amino acid in nitric oxide production, which can
potentially increase vasodilation and improve oxygen transport. The
amino acid glutamine (2800mg) helps promote proper immune
function. Sodium, the primary electrolyte lost in sweat, aids in
rehydration by maintaining water balance.
HOW IT WORKS:
ELECTROLYTES Maintain water balance and aid in rehydration.
CARBOHYDRATES Replenish glycogen stores and help prevent
muscle protein breakdown. AMINO ACIDS Argenine promotes blood
flow and Glutamine supports a strong immune system. PROTEIN
Helps promote muscle recovery and reduces muscle protein
breakdown.
HOW TO USE IT:
Mix one packet into 8 oz. of water in a 16 oz. water bottle. Shake until
dissolved. Top off with another 8 oz. of water. Shake well. Consume
within 30 minutes after training or racing.
RECOVER
PRO TIP: Use chilled soy milk, almond milk or cow milk instead of water.
PRODUCT SYSTEM
EXPLANATION:
GU STORY:
GU NUTRITION MATRIX
Our athlete-tested Nutrition Matrix is designed to help you perform
your best. Our products help you hydrate, energize, and recover
optimally before, during, and after demanding endurance activities.
Unlock your potential with GU Energy. Find out more @
guenergy.com
ABOUT US
Since 1993, we've combined heart and science to create performance
nutrition products for ourselves and for our passionate community of
endurance athletes. We know the sacrifice it takes to train for glory
and the heartbreaking failures that are the building blocks of true
athletic accomplishment. From our headquarters in Berkeley, CA, we
approach what we do with the same humility and hunger for
greatness we've learned from you. Our purpose is to assist, educate
and inspire you to achieve your highest athletic potential.
GU
MAIN BENEFIT:
FORM FACTOR:
ADD. ATTRIBUTE:
FLAVOR:
ESSENTIAL INFO:
RECOVERY
DRINK MIX SINGLE
ELECTROLYTES/CARBS/AMINO ACIDS/PROTEIN
CHOCOLATE SMOOTHIE/STRAWBERRY WATERMELON
NET WT./SERVINGS/COUNT/ETC.
TAGLINE:
WHAT IT IS:
HOW IT WORKS:
ELECTROLYTES Maintain water balance and aid in rehydration.
CARBOHYDRATES Replenish glycogen stores and help prevent
muscle protein breakdown. AMINO ACIDS Argenine promotes blood
flow and Glutamine supports a strong immune system. PROTEIN
Helps promote muscle recovery and reduces muscle protein
breakdown.
HOW TO USE IT:
Mix one packet into 8 oz. of water in a 16 oz. water bottle. Shake until
dissolved. Top off with another 8 oz. of water. Shake well. Consume
within 30 minutes after training or racing.
RECOVER
PRO TIP: Use chilled soy milk, almond milk or cow milk instead of water.
PRODUCT SYSTEM
EXPLANATION:
GU STORY:
GU
MAIN BENEFIT:
FORM FACTOR:
ADD. ATTRIBUTE:
FLAVOR:
ESSENTIAL INFO:
RECOVERY
DRINK MIX CANISTER
ELECTROLYTES/CARBS/AMINO ACIDS/PROTEIN
CHOCOLATE SMOOTHIE/STRAWBERRY WATERMELON
NET WT./SERVINGS/COUNT/ETC.
TAGLINE:
WHAT IT IS:
GU® RECOVERY DRINK MIX
WHEN: POST-TRAINING & POST-RACING
Created for athletes to refuel after demanding activity, GU Recovery
Drink Mix packs energy-dense whey protein isolate to promote
protein synthesis and reduce muscle-protein breakdown. The
carbohydrates (maltodextrin and fructose) help replenish glycogen
stores and also play a role in inhibiting exercise-stimulated
muscle-protein breakdown. The amino acid arginine (1400mg) is the
rate-limiting amino acid in nitric oxide production, which can
potentially increase vasodilation and improve oxygen transport. The
amino acid glutamine (2800mg) helps promote proper immune
function. Sodium, the primary electrolyte lost in sweat, aids in
rehydration by maintaining water balance.
HOW IT WORKS:
ELECTROLYTES Maintain water balance and aid in rehydration.
CARBOHYDRATES Replenish glycogen stores and help prevent
muscle protein breakdown. AMINO ACIDS Argenine promotes blood
flow and Glutamine supports a strong immune system. PROTEIN
Helps promote muscle recovery and reduces muscle protein
breakdown.
HOW TO USE IT:
Mix 3 scoops into 8 oz. of water in a 16 oz. water bottle. Shake until
dissolved. Top off with another 8 oz. of water. Shake well. Consume
within 30 minutes after training or racing.
RECOVER
PRO TIP: Use chilled soy milk, almond milk or cow milk instead of water.
PRODUCT SYSTEM
EXPLANATION:
GU STORY:
GU NUTRITION MATRIX
Our athlete-tested Nutrition Matrix is designed to help you perform
your best. Our products help you hydrate, energize, and recover
optimally before, during, and after demanding endurance activities.
Unlock your potential with GU Energy. Find out more @
guenergy.com
ABOUT US
Since 1993, we've combined heart and science to create performance
nutrition products for ourselves and for our passionate community of
endurance athletes. We know the sacrifice it takes to train for glory
and the heartbreaking failures that are the building blocks of true
athletic accomplishment. From our headquarters in Berkeley, CA, we
approach what we do with the same humility and hunger for
greatness we've learned from you. Our purpose is to assist, educate
and inspire you to achieve your highest athletic potential.