Team
Trump
Plus Life
An online shopping and information
portal for plus-sizers
Did you know…
• 10% of Singaporeans are obese, up from 6.4%
in 2004
• Sadly plus-sizers don’t fit in very well in
Singapore
• Not much choices for plus-sizers to look good
• Few plus size shops
• Some “mainstream” shops do sell plus sizes
but they are not shouting “WELCOME!”
And…
• Lack of credible information compiled in 1
place for plus-sizers
• Few online shops selling plus sizes
• Most plus size shops don’t have an online
presence (that shouts “WELCOME!”)
What is Plus Life?
• An online shop selling plus sizes to women
• An information portal for plus-sizers
Business Advantages
Comparative advantage
Absolute advantage
-Offer quality apparel for
plus sizers at comparable
prices with other retailers
- Be a leading information
- Refresh of apparel every
portal on topics ranging
quarter
from health, beauty, news,
and blogs.
- Expand potential
customer market to men’s
- Be an Amazon.com for
apparel, then later lifestyle
plus-size retailers to use
products (furniture, … )
Plus Life to sell their
apparel
-Use plus-size models for
apparel display in website
Competitive advantage
Product/Service & Value
Products/Services
Values & Expectations
Needs Satisfied
-Trendy women’s apparel
-Comparable prices to
other online retailers
-Plus sizers are empowered
to look good
-Lower prices compared to
physical retailers
- Plus sizers
-Comprehensive
information for all a plussizer wants to know
-Quality apparel designs
-Targeting at working
adults who want to look
good and trendy
Customers
Current customers
• Women who want to look
good but do not have the $$
to tailor clothes / buy from
US, UK
• People who are interested
to learn more about plussizers
Potential customers
• Women who are not yet
plus sizes
• Men (when Plus Life sells
men’s apparel)
5-Force Analysis
• Potential entrants – LOW. This is a niche market,
in Singapore and ASEAN. Another entrant with a
similar concept will likely get overcrowded.
• Supplier power – LOW. Most of the apparel will
be specially designed.
• Rivalry – HIGH. The UK and US market is very big
on plus-sizers. Key will be to keep products cheap
and maintain local flavour for information.
5-Force Analysis
• Buyer power - MODERATE. They may choose
to buy from other “unwelcoming” retailers.
• Substitutes – LOW. Plus Life needs to market
itself as empowering plus-sizers to live well
and happy, through the entire website
experience and through information.
Revenue model
Cost structure
Investments - minimal
Funding needs