DC Market Trends and the
key focus areas within
May 2015
Andrew Kirker
General Manager – Datacentres
Schneider Electric
Agenda
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Datacentres – Still a great market and a disruptive force !
The DC Ecosystem – how DC resource is procured and used these days
Global and local market stats - rear view mirror and crystal ball
Areas of focus within the DC ecosystem
Summary
Global Confidence Levels
Source:Piper
DATACENTRES – A DISRUPTIVE
FORCE IN MODERN COMMERCE!
Taxi Industry
Banking Industry
Dating Industry
In 2014 what did people do in one
internet minute?
In 2014 what will machines do in one
internet minute?
The Internet of ALL things
1990
Number of
Meaningful
interactions
Number of
connections
2000
2010
2020
Data Growth and Telco challenge
We will store it as well…..
HOW DC RESOURCE IS PROCURED
AND USED THESE DAYS
DC Markets
On Premise
“Captive”
• Enterprise DC
• Server Room
Data Centre
Services
• Colocation
• Managed Hosting
Cloud
Services
• IAAS
• PAAS
• SAAS
Markets Defined - Datacentre and
Cloud Services
Datacentre Services
Cloud Services
Service Level
Business Process
Application
OS
Server
Managed Services
Managed Unified Communications
Managed WAN Optimisation
Managed Security
Managed Infrastructure
Other
Managed Hosting
Rental of servers with basic
services such as Monitoring
and System Reboot
Cloud Clients
Web, browser, mobile app, thin client,
terminal emulator .......
SaaS
CRM, email, virtual desktop, communication,
games.......
PaaS
Network
Infrastructure
Colocation
Pure rental of data centre floor
space, cage, or empty racks with
basic power and bandwidth
Execution, runtime, database, web sever,
development tools .......
IaaS
Virtual machines, servers, storage, load
balancers, network .......
Price chargeable to customers
Markets Defined - On Premise and
Datacentre Access
So what are customers really doing?
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On Premise Datacentre?
Colocation?
Managed Hosting?
Managed Services?
IAAS?
PAAS
SAAS?
Lets start with some history...
First they did this
Primary Data Centre
And then they did this
Primary Data Centre
Disaster Recovery
Then some went...
Active
Active
If money was no object…
Then they
Active/DR
Primary
Data Centre
Services
Now they are
On Premise
Data Centre
Services
Cloud Services
Building a
Datacentre
Ecosystem
How the IT Ecosystem
decisions are made
On Premise
Data Centre
Services
Cloud Services
Application Dependent Datacentre Ecosystem
THE GLOBAL VIEW
IT Environment and DC Business
drivers Evolution
Reliable & Precision
Datacentre
Hardware Protection
1995
2000
Efficient & Reliable
Datacentre
Network Economy
Data Protection
2005
Fast to deploy & Flexible
Datacentre
2015
2020
2025
Where are the servers going?
Servers in enterprise datacenters DC
6%
22%
72%
2011
10%
12%
23%
24%
67%
2012
64%
2013
Servers in colocation DC
Servers in cloud DC
14%
16%
17%
26%
28%
30%
60%
56%
53%
50%
2014
2015
2016
2017
19%
31%
Source: IDC, in number of X86 servers
Global market in 2014
by the numbers
IT market +4%
$62bn+23% Public Cloud
+1% Server
$25bn DCS Market +15%
8M Sqm
3M+ Racks
80% Utilisation
Sources – DCD, IDC, F+S, SE Internal
THE LOCAL VIEW
Australian market in 2014
by the numbers
IT Market +1.7%.(inc Mobility)
Majority of IT
market growth from
Mobility
240,000/480,000 sqm
~85,000 in DCS
+8.5% Server (density optimised)
$823m+18%
DCS (~$566Colo)
4.5kW
$7-12M per MW
-8% Rack/Tower x86
$900M+17% Public Cloud
8500 GWh up 6%
+9% Increase in Energy Costs
Sources – DCD, IDC, F+S, SE Internal
FOCUS AREAS
WITHIN THE DC ECOSYSTEM
Strategy, re-architecture and move
On Premise
Data Centre Services
Cloud Services
Right Sizing what’s left behind
On Premise
On Premise
75%
PUE = Total Power
IT Load
100KW = IT Load
200KW Total Power = (IT Load + Infrastructure)
25KW = IT Load
100KW Total Power = (IT Load + Infrastructure)
2.0 = PUE
4.0 = PUE (not optimised)
$157,680 = $ on Support infrastructure
25%
$118,260 = $ on Support infrastructure
Could be PUE 1.5 and save nearly $100K per year in energy on support infrastructure
Software Defined Datacentre
Infrastructure
Non Software Defined
Software Defined
• 80% Manage to limit
• 5% Zombie Servers
• Capacity emergencies
• Budget Blow-outs
• 50% + of downtime human error
• High availability everywhere
• 90+% Manage to limit
• 0% Zombie Servers
• Capacity planning
• Budget savings
• Dramatic reduction in human error
• High availability where needed
The On-Premise DC –
many ways to approach
Traditional
Modular
• Central UPS
• CRACs
• Raised Floor
• Cold Aisle Containment
• DC POD System
• Modular power cooling
• High density
• Ultra low PUE
Prefab
• Speed & Simplicity
• Redeployment
• Performance
• Opex Models
Comms Links and Access Nodes
Customers
Your On
Premise
Cloud Provider
Your People
DCS Provider
Summary
• Datacentres are not going away, they are the
engine room of commerce.
The world would stop without them!
• Organisations now aquire their DC using a
menu of offers to build an Ecosystem
• In building the Ecosystem there is a number of
areas that require focus for the IT manager
and are an opportunity for IT resellers and
contractors alike.