MEDIA HIT HIGHLIGHTS
MAY 2015
BY THE NUMBERS

In May, NAHU received more than 774 press hits.

In April, NAHU received more than 640 press hits.

So far in 2015, NAHU has received 2,770 press hits.

In 2014, NAHU received more than 7,600 press hits.
*NAHU has a Media Hit Report that tracks nationwide press hits
by each state and displays in detail what media coverage we’ve
received by month. Review our archive to see what monthly
articles mentions NAHU and its chapters.
PRINT MEDIA IN MAY
Many schools provide access to a campus health
station for a fee. That may be worth considering
as a supplement to coverage a student may bring
from home, said Craig Gussin, an independent
broker based in San Diego.
Florida Association of Health Underwriters:
Symposium 2015 -- Janet Trautwein, the Chief
Executive Officer of the National Association of
Health Underwriters (NAHU) in Washington, D.C.,
will deliver the symposium's opening address.
"This symposium features an unbelievable line-up
of industry experts; there is no doubt you will
leave with ideas you can immediately put into
action,“ said Trautwein.
“A lot of people, even though they are offered
insurance through their employer, are going to the
exchange for subsidies, sometimes for
themselves, sometimes for their dependents” said
Brad Davis, a Woodland broker who is on the
board of the Sacramento Association of Health
Underwriters. That’s a problem, he added,
because of the so-called “family glitch” that
forbids consumers who turn down affordable
insurance at work to get subsidies for themselves
or dependents through Covered California.
Unlike in pre-ACA days, when consumers could
buy health insurance at any time (unless, of
course, they were excluded by preexisting
conditions), the marketplace has enrollment
periods, to protect insurers from people buying
coverage when they need it and dropping it when
they don't. "They put these deadlines in place to
protect from people gaming the system," said Dave
Mordo, an insurance broker from Middletown, N.J.
SOUND BYTES IN MAY
[Tom] Morrill, who is president of the
Greater Kansas City Association of
Health Underwriters, says once the
[Supreme Court] decision comes
down, health insurance agents will be
a good source of information and
advice for those affected. You can also
be in touch with insurance navigators
or counselors at health clinics.
Immediate past president of the
Minnesota Association of Health
Underwriter, Alycia Riedl, speaks on
Minnesota Public Radio (MPR) News
regarding MNsure’s chief resigning and
it’s unstable ground on the exchange,
saying, "They're in a critical time right
now around how they prepare for open
enrollment coming up.”
POPULAR MAY SOCIAL MEDIA POSTS
Twitter
Facebook
SOCIAL MEDIA CAMPAIGN
 Since its launch in January, NAHU's new social media campaign has
tremendously increased our social media presence, numbers and
viewership on our Facebook and Twitter pages. We are excited to
share May's analytics indicating the campaign's great progress.
 Twitter:


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In May, NAHU’s profile was visited almost 2,000 times.
NAHU gained more than 300 new followers.
NAHU’s tweets were seen 42.5 thousand times, averaging to 1.4 thousand per
day.
 Facebook:


NAHU’s posts reach, on average, 866 unique individuals each day.
NAHU’s page was visited 209 times.
 Campaigns:
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Social media links of the Education Foundation’s Value-Based Insurance
Design webinar were clicked more than 56 times.
Social media links of Annual Convention registration page were clicked 102
times.
IMPORTANCE OF MEDIA COVERAGE
 We often send these clips to policymakers to alert them of the issues
we are facing. The more high-profile media coverage we received, the
more attention policymakers will pay to our issues.
 Media placement means an increased understanding of the issues in
the public, both inside and outside the industry.
 Media attention increases NAHU name recognition and branding.
 We do not pay for our media placements. All coverage received by our
members is free business promotion, which promotes NAHU
members as subject-matter experts.
 Good information and solid sound bytes provided by an NAHU
member means other reporters will want to use that member as a
resource.