TARGET SKILL
PERSUASION: rhetoric and propaganda
• I can identify the main idea in a persuasive text
• I can identify the strategies the author uses
to develop or reinforce this idea
• I can explain how the strategies connect to the
main idea
• RI.10.1; RI.10.2
Determine the central idea of a text and how it is shaped,
citing strong and thorough evidence to support that analysis.
RATE your text!
R – read to yourself (with pen in hand)
A – annotate (take note of important elements)
T – think (ask yourself questions about the text)
E – explain (put the text into your own words)
Collaborate
 Discuss the speech with your group members to
determine the main idea
 Use Your Graphic Organizer: Identify 3 elements in
your assigned strategy set
 Cite text to support your conclusions
 Discuss how the elements connect to the main idea
 Choose the ONE element you have the strongest
evidence to support
 Explain FULLY how this (one) strategy connects to the
main idea
Create
• Write the following on your presentation
paper – with the colored markers:
– Label the Strategy Set (Rhetorical Devices…)
– List the 2 elements you identified with citation only (can
use line#)
– List the 3rd element with full citation AND explanation
that connects to the main idea
• Post your presentation on board (magnets)
• Share ideas with class and answer any
questions raised by classmates
Exit Slip
Each person will need to write their own!
Write: TWO 3 Sentence Essays
3C Method
C- claim (name 1 element identified in a strategy set you did not present)
C- cite (quote text to prove it)
C- clarify (explain how it links to the central idea)
REPEAT (1 element from the remaining strategy set)
Rhetorical Devices
• Repetition- reuse of key words or ideas for
emphasis
• Parallelism- use of similar grammatical
structures for related ideas
• Rhetorical questions- questions that have
intended obvious answers; asked for effect
rather than response
• Slogans- short, catchy phrases
Propaganda Techniques
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Bandwagon
Loaded words*- words intended to create emotional reaction
Testimonial
Name-calling*- language that makes an opponent look bad
Plain folks*- implies ideas are for the good of common people
Snob appeal
Misuse of statistics
Transfer*- links one subject to another in order to suggest they
are the same
Persuasive Appeals
• Logos- logical reasons to agree with
author/speaker (including facts, statistics…)
• Pathos- the emotional or motivational appeals
used by the author/speaker to stir response in
the reader; vivid language, emotional
language, and sensory details (imagery).
• Ethos- focuses on the author's credibility and
trustworthiness as a reason for accepting the
ideas presented- it can be established outside
of the message (i.e. authority, reputation…)