Native Communities of Care Summit
July 15, 2014
What is Each Mind Matters?
•
Each Mind Matters is a platform for building a mental health movement
•
It is a simple way to tell our story about collective work to increase mental
wellness in CA
•
Tools and resources for diverse audiences throughout the lifespan
•
Changing public opinion will take a sustained effort over years, so we are
building statewide coalition that includes local county partners
Each Mind Matters offers a simple way to tell
a powerful story about our collective work to
increase mental wellness in California.
EACH MIND MATTERS
California’s Mental Health Movement
Lifespan Approach + Diverse Audiences
Parent &
Caregivers
Transition-Age
Youth
Tweens
(Age 9-13)
(Age 0-8)
Adults
(Age 25+)
(Age 14-24)

Educate parents and
caregivers to provide stigmafree environment

Early intervention with
adolescents to prevent
formation of stigma

Mobilize age group to seek
and provide online support
within their peer group

Targeted messaging to adults
with influence over people
with mental health challenges

Outreach to local parent
bloggers with customized SDR
messaging in English and
Spanish


Provide credible, local,
targeted and continuous
contact with people with
mental health challenges
Latino family forums to
encourage open dialogue
ReachOutHere.com (Englishlanguage) and
BuscaApoyo.com (Spanishlanguage) to access online
forums for peer support and
to engage as peer-supporters


Fill key gaps in knowledge
and debunk myths through
website, school-based
performances, take-home
materials and advertising/
education campaigns

Reinforce hope, recovery and
resilience
EACH MIND MATTERS
California’s Mental Health Movement
Lifespan Approach + Diverse Audiences
African
American

Faith-based initiative
that creates Mental
Health Friendly
Communities through
training and outreach
Asian &
Pacific Islander

Grassroots PR outreach
activities to reach
Hmong, Cambodian,
Laotian, and Mien adults
Latino

Bring together key
influencers to network,
raise awareness and
collaborate as change
agents on the issue of
SDR
LGBTQ

Partner with GayStraight Alliance (GSA)
Network to introduce
and extend SDR
messages to LGBTQI
youth and allies
Native American

Develop a culturally
relevant outreach
campaign guided by
input from Native
American Advisory
Committee and
community leaders
Tweens: Walk In Our Shoes
Performance
Website
Media
Statewide schoolbased performance
tour
Educational,
interactive website
(English and Spanish)
Targeted mass media
(radio, digital and
cable TV)
Comprehensive campaign targeting 9-13 year olds
SDR Social Marketing Campaign: Transition Age Youth
Reach Out Here Campaign
11”x17” Posters and 8.5”x11” Fliers
Get the word out by hanging posters and
fliers in areas with high foot traffic.
(Available in both English and Spanish.)
4”x6” Take-ones
The double-sided take-ones are great for
tabling and easy to hand out at
community events.
(Available in both English and Spanish.)
Resource Cards
These double-sided wallet cards are easy
to share and easy to keep within reach.
(Available in both English and Spanish.)
Stickers
Spread positivity with fun stickers.
(Available in both English and Spanish.)
Each Mind Matters:
African American Communities
Each Mind Matters:
Asian & Pacific Islander Communities
Fact sheets on mental health terms, myths & facts, antidiscrimination, housing and more in Khmer, Mien, Hmong,
Lao, Korean, Chinese and Vietnamese.
Community forums
TV & radio interviews and PSAs in-language
Each Mind Matters:
Latino Families
Each Mind Matters:
Latino Families
Each Mind Matters:
LGBTQ Communities
Each Mind Matters:
Native American Communities
Each Mind Matters Tools & Resources
Blog
posts:
news
Get
the
tools:
Great
Minds
Events:
Find
from
handouts,
logos,
Gallery:
diverse
localcounties,
events
and
CBOs
and own
signatures
video
stories
of
add your
general
media
hope,
resilience
events
and recovery
www.eachmindmatters.org
Speak Our Minds Tools & Resources
www.speakourminds.org
Online Resources
•
•
•
•
•
•
EachMindMatters.org
SpeakOurMinds.org
SuicideIsPreventable.org
YourVoiceCounts.org
WalkinOurShoes.org
ReachOutHere.org
•
•
•
•
EachMindMatters.org/getinformed/sobre-sanamente
ElSuicidioEsPrevenible.org
PonteEnMisZapatos.org
BuscaApoyo.org