Idea Ready
Ready for…
Production
Innovation
Delivery
© 2010 MediaMind Technologies Inc. | All rights reserved
MediaMind Blocks
Idea Ready
™
MediaMind Blocks empower the inception of new
rich media concepts, facilitate their production, and
guarantee their smooth delivery to your audience.
MediaMind Blocks is a marketplace for idea-ready
advertising code.
Each Block is a standalone package of ready-made
code accompanied by full documentation and
sample ads.
© 2010 MediaMind Technologies Inc. | All rights reserved
MediaMind Blocks
Each Block contains:
-
Block Demo
Flash Templates
PDF Documentation
http://creativezone.mediamind.com/blocks.aspx
© 2010 MediaMind Technologies Inc. | All rights reserved
Full Screen HD/HQ Video Block
The Full Screen HD/HQ Video
Block enables an HD video full
screen or an optimized High Quality
experience.
▸
Advanced optimization of video
loading
▸
Great for action packed footage
▸
Bandwidth detected
▸
Also available for IM Placments
© 2010 MediaMind Technologies Inc. | All rights reserved
View Demo
© 2010 MediaMind Technologies Inc. | All rights reserved
Google Maps Block
The Block integrates Google Maps
directly into the ad, allowing users
to search for location-based
information. Advertisers enjoy
increased ad relevancy.
▸
Geo optimization
▸
Familiar Google Maps interface
▸
Provides useful information
▸
Closes the gap between online and
offline
© 2010 MediaMind Technologies Inc. | All rights reserved
View Demo
© 2010 MediaMind Technologies Inc. | All rights reserved
Twitter Connect – Retweet Block
The Twitter Connect Retweet Block
displays the brand’s Twitter account
in the banner of any ad. Users can
click on links, reply to tweets and
re-tweet with just a click of a button.
▸
Encourages viral sharing of brand
▸
Users can respond directly to brand
messaging
▸
Brand-related tweets are updated in
real-time
© 2010 MediaMind Technologies Inc. | All rights reserved
View Demo
© 2010 MediaMind Technologies Inc. | All rights reserved
Messenger Shared Ad Block
The Messenger Shared Ad Block
allows users to share the ad they
are viewing with a friend from their
buddy list and discuss it in realtime. Users can share an
expandable or a polite ad via the
Messenger interface.
▸
Promotes viral sharing
▸
Users engage with a brand within a
familiar environment
View Demo
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Papervision3D Plane Block
The Papervision3D Plane Block
allows you to create a tilting
interactive panel inside a Flash
application using the very powerful
and open source Papervision3D
engine.
▸
Offer users different levels of
engagement within the ad
View Demo
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Screen Grab Block
The Screen Grab Block creates an
ad that manipulates part or all of the
appearance of the publisher’s site.
The Screen Grab works by loading
an updated image of the site into
Flash.
▸
Play on publisher-related themes
▸
Powerful for movie trailers and auto
launches
View Demo
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Contextual from Page Block
The Contextual from Page Block
uses predefined content from a
publisher’s page to serve an ad with
situational relevant content.
▸
Increases ad relevancy
▸
Dynamically tailor messaging to
user behavior
View Demo
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Face Detection Block
The Face Detection Block
recognizes faces via a webcam.
This feature can be used to add
branded elements to user’s faces
such as an advertiser’s mask, hat,
glasses, smile, etc.
▸
Personalizes the brand experience
View Demo
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
And so many more..
© 2010 MediaMind Technologies Inc. | All rights reserved
Thank You!
© 2010 MediaMind Technologies Inc. | All rights reserved
Windows Live Messenger Full Screen Block
The Windows Live Messenger
Block makes the most out of the big
reach but limited space of
Messenger. The ad expands into a
full screen experience, enabling
users to enjoy a whole new level of
video quality and interaction.
▸
Advanced optimization of video
loading
View Demo
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Background Dimmer Block
By dimming the web page
surrounding the ad, the Background
Dimmer Block enables advertisers
to enhance engagement and direct
the user’s attention to the ad.
▸
Great for page skins and home
page takeovers
View Demo
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Smart Versioning Block
A dynamic optimization and
targeting solution, the Smart
Versioning Block enables one-toone marketing for increased impact
and ROI. Smart Versioning handles
any image resource, audio, video,
language, branded font, or
character set so you can deliver the
right message to the right user at
the right time.
▸
Boosts performance
▸
Cuts production costs
▸
No need to re-traffic
▸
Great for global/national campaigns
View Demo
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Slow Motion Block
The Slow Motion Block allows users
to control the play rate of videos.
▸
Great for action packed footage
▸
Configurable play rate
▸
Prolonged dwell time
View Demo
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
SideKick Block
The SideKick Block converts an
expandable banner into a panel that
opens to the side of the publisher
page for an unlimited ad
experience.
▸
Improved focus on infinite ad space
▸
Better user retention on publisher’s
page
View Demo
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Video Extender Block
The Video Extender Block
enhances the video experience by
allowing the user to expand and
retract the ad while maintaining
video quality and aspect ratio.
▸
Increases user engagement with
the brand
▸
Maximizes video in banner
experience
View Demo
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Papervision3D Cube Block
The Papervision3D Cube Block
creates a rotating interactive cube
inside a Flash application using the
very powerful and open source
Papervision3D engine.
▸
Encourages user to ‘play’ with the
ad
View Demo
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Messenger Shared Ad Block
The Messenger Shared Ad Block
allows users to share the ad they
are viewing with a friend from their
buddy list and discuss it in realtime. Users can share an
expandable or a polite ad via the
Messenger interface.
▸
Promotes viral sharing
▸
Users engage with a brand within a
familiar environment
View Demo
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Calendar Reminder Block
The Calendar Reminder Block
enables the user to download an
appointment directly into their
calendar from an ad.
▸
Increases customer commitment to
brand
▸
Great for test drives, financial
services
▸
Connect between online and offline
View Demo
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Facebook Post to Wall Block
The Facebook Post to Wall Block
enables users to post a branded
link directly to their Facebook Wall
from the ad.
▸
Creates viral effect
▸
Direct interaction with the brand
▸
Great for movie releases, music
labels and contests
View Demo
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Facebook Join a Group Block
The Facebook Join a Group Block
allows users to join the brand’s
Facebook group by clicking on a
button in the ad.
▸
Increased brand connection
▸
Maintain ongoing relationship with
consumers
▸
Consumers share the brand with
their friends for a viral effect
View Demo
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Print Coupon Block
The Print Coupon Block enables
the user to print or download a
coupon directly from an ad.
▸
Connects online and offline sales
promotions
▸
Rewards loyal customers
▸
Promotes path to sale
▸
Great for CPG promotions
View Demo
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Ad Sniffer Block
The Ad Sniffer Block allows the
advertiser to retrieve non-intrusive
information (i.e., browser, OS)
about the user’s environment in
order to maximize the user
experience.
▸
Increase ad relevancy
▸
Raise ad performance
View Demo
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Advanced Feedback Block
The Advanced Feedback Block utilizes
the functionality of Kampyle to create an
advanced feedback form that provides
the advertiser with comprehensive
analytics about viewers' reaction to a
given ad.
▸
Build and customize a feedback form and decide
which feedback categories will be included.
▸
Optimize your campaign based on analytics of how
users reacted to ads.
▸
Open a dialogue with consumers by getting direct
feedback from your ads
▸
Receive viewer’s information as leads (requires
viewer’s to opt-in)
View Demo
Note: In order to utilize the reports associated with this premium Block, payment is
required. Contact your MediaMind rep for more details.
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Physics Banner Block
The Physics Banner Block gives
Flash animations a sense of
realistic movement, applies the
laws of physics and mimics the way
objects behave with gravity.
▸
Add eye-grabbing movement to part
or all of the publisher page
View Demo
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Polling Banner Block
The Polling Banner Block creates a
poll in your ad and shares the
results instantly with the user.
▸
Lets users share their opinion with
the brand
▸
Enables users to influence the
brand
View Demo
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Sync Ads Block
The Sync Ads Block enables two
ads on the same web page to
communicate between each other.
▸
Gain user’s attention by utilizing
more of the publisher page
▸
Useful for interactive games
View Demo
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Augmented Reality Block
The Augmented Reality Block
detects a pre-defined graphic
marker via webcam and displays
interaction on top of the marker
within the ad.
▸
Encourages user interaction with
the brand
▸
Connects online and offline
environments
View Demo
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Video Background Block
The Video Background Block opens
a panel in back of the publisher
page’s content.
▸
Integrated message with publisher
content
▸
Eye-grabbing effects attracts user’s
attention
View Demo
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Page Collapse Block
The Page Collapse Block pushes
back the publisher page to reveal a
full page ad using Paper Vision 3D.
This collapse effect is achieved by
loading an updated screenshot of
the site and then animating the
page’s collapse.
View Demo
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Smart Versioning Advanced Block
The Smart Versioning Advanced
Block enables dynamic control of
graphic positioning and visibility of
an ad. Maximize the user
experience without re-trafficking.
View Demo
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Twitter Connect – Feed Block
The Twitter Connect Feed Block
displays the brand’s Twitter account
in the banner. Users can click on
tweet links from within the ad.
▸
Increased social relevancy
▸
Lets users interact in real-time
▸
Brand-related tweets are updated in
real-time
View Demo
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved