+44 (0)7538 732566
[email protected]
BENJAMIN JOSEPH WARDELL
01 : 06 : 83
A multi-faceted strategic marketer with a cross industry background and passion for innovating
user experiences that drive engagement to help meet business objectives.
Using analytics, data, and research/insights to better understand customers, users and market
trends to advise and adapt business activity to ensure agile accountable approach with a
measured return on investment. Integrating the best technology solutions to meet the needs of
the customer and assist operational efficiency.
Marketing & Technology Strategist
Abbvie | Jan 2015 – Dec 2016 | Maidenhead, UK
Responsibilities










Business Technology Advocate
Strategic Consulting (Brand/Comms/Digital/Multi-Facet/Infrastructure)
Conceptual Planning (Brand/Product/Experience/SaS)
User Experience Strategy (Patient/Practitioner/Public)
Product Development (Existing/Brand/New/Trials/Launch)
Project Scoping (Brief/Budget/Time/Stakeholders)
Project Management (Scoping/Team/Stakeholder Management/Reporting/UAT/Demo)
Solution Development (RWD/App/Mainstream/Custom)
Solution Management (Maintain/Report/Evaluate/Evolve)
Communications (User/Admin/Maintenance/Stakeholder)
DETAILED CAREER EXPERIENCE
WWW.HEY.DIGITAL
+44 (0)7538 732566
[email protected]
To view all key achievements use on the following link:
www.hey.digital/hire/cv-online/cv-online-marketing-technology-strategistabbvie
Senior Digital Project Manager
Quintiles Healthcare Agency | May 2014 – Dec 2014 | Reading, UK
Responsibilities









Lead UK Digital RFP/Pitch Respondent - All Clients
Project Inception (Technical Enquiries/RFI/RFP/Proposals/Pitches)
Project scoping (Brief/Budget/Time/Pre-Planning/Stakeholders/)
Budget development/management (Avg 100-1mil+)
End-to-end project delivery management (Project Tracking/Stakeholder
Management/Reporting/UAT/Client Demos/)
Responsive Modular Portal Development
App development (Medical/Learning/Data)
Elearning/Training development
Research & Focus Groups
To view all key achievements use on the following link:
www.hey.digital/hire/cv-online/cv-online-senior-digital-project-managerquintiles
Digital Brand Manager
AddingValue Integrated Agency | Oct 2012 – Apr 2014 | Twickenham, UK
Responsibilities
New Business Development
Pitch/Proposal Management
Proposition/Strategy Development
Digital Project Management
Website development - Planning | Wireframing | Site Mapping | IA | Conceptual | Build |
Post Production
 Hosting Management - Domain Management | Solutions Management
 Communications - HTML | Conceptual | Data | Build | Management | Reporting
 Social Media - Strategy | Channel Development | Content Management/Development |
Reporting





To view all key achievements use on the following link:
www.hey.digital/hire/cv-online/cv-online-digital-brand-manageraddingvalue
Digital Brand Executive
Bluesky | Dec 2010 – Oct 2012 | Guildford, UK
Responsibilities
 New Business Development
DETAILED CAREER EXPERIENCE
WWW.HEY.DIGITAL
+44 (0)7538 732566
[email protected]
Pitch/Proposal Management
Proposition/Strategy Development
Digital Project Management
Website development - Planning | Wireframing | Site Mapping | IA | Conceptual | Build |
Post Production
 Hosting Management - Domain Management | Solutions Management
 Communications - HTML | Conceptual | Data | Build | Management | Reporting
 Social Media - Strategy | Channel Development | Content Management/Development |
Reporting




To view all key achievements use on the following link:
www.hey.digital/hire/cv-online/cv-online-digital-brand-executive-bluesky
Marketing Executive
Romans | May 2010 – Nov 2010 (CONTRACT) | Bracknell, UK
Responsibilities
 Marketing Campaign Activity Strategy, Design & Build - Sales | Flower IFA | Boyer
Planning Divisions
 Brand Collateral Development - Sales | Flower IFA | Boyer Planning Divisions
 Digital Marketing - Web | SEO | PPC
To view all key achievements use on the following link:
www.hey.digital/hire/cv-online/cv-online-marketing-executive-romans
Marketing & Events Coordinator
CIM | Dec 2007 – May 2010 | Cookham, UK
Responsibilities
 Redevelop, launch and maintain the Mailing List Service (eMarketing & DM service)
 Generation of new leads through integrated communications projects (full marketing mix)
 Education and redevelopment (conversion) of lapsed, inactive and warm leads (full
marketing mix)
 Development and marketing of CIM’s central events portfolio
To view all key achievements use on the following link:
www.hey.digital/hire/cv-online/cv-online-marketing-events-coordinator-cim
Account Coordinator
PMI |Jun 2005 – Nov 2007 | Maidenhead, UK
Responsibilities
 Manage UK strategic team for Scottish & Newcastle client
 Manage live results, reporting and presentation of all strategic activity (Scottish &
Newcastle)
DETAILED CAREER EXPERIENCE
WWW.HEY.DIGITAL
+44 (0)7538 732566
[email protected]
 Monthly field accompaniments with field staff to develop/monitor team and ensure
accuracy of field work
 Account management of the Innocent Drinks account
 Assist in tactical and strategic on other team accounts where required (Kodak, P&G &
Universal)
 Management of company events team
To view all key achievements use on the following link:
www.hey.digital/hire/cv-online/cv-online-account-coordinator-pmi
Account Coordinator
Reach | May 2004 – June 2005 | Maidenhead, UK
Responsibilities
 Co-manage UK strategic team for Nestle Rowntree client
 Management of team of 20 Managers & 200 staff, fleet and logistics
 Monthly sales reporting
To view all key achievements use on the following link:
www.hey.digital/hire/cv-online/cv-online-account-coordinator-reach
FLEXI-SKILLSET
Marketing Strategy (Global/Local) | Solution Scoping/Management/Project Management/
Reporting | UX | UI | Campaigns & Communications | Digital Marketing | SEO | SEM | PPC |
Digital Audit & Optimisation | Business Insights & Analytics | Content Strategy/Development/
Optimisation | Social Media Strategy/Development/Maintenance /insights | Design
Conceptual/Digital/ Optimisation
INDUSTRY EXPERTISE
Automotive | Entertainment | Financial Services | FMCG | Manufacturing | Pharmaceuticals
Prescribed/Generic | Retail | Tech | Telecommunications | Utilities
CLIENT PORTFOLIO
Abbvie | Adam Phones | AstraZeneca | Barclays | Barclays Wealth | Boheringer Ingelheim |
British Gas | Canon | Formica | Homeserve | Innocent Drinks | Kaspersky | Leaseplan | Lilly |
Mylan | McNeil | P&G | Roche | Rolls Royce | Scottish & Newcastle | Universal | Vodafone
DETAILED CAREER EXPERIENCE
WWW.HEY.DIGITAL