1 Statement
EXPLORATION
& ADVENTURE
We want to create an experience that satisfies
nature goers thirst for exploration and adventure.
1
GAIA
GAIA
2 Concept
OUR
APPROACH
Give each user a unique map that is blacked out to begin.
Each user must go out an explore to uncover their map.
Users will then be able to gain points and badges upon
discovering new places and completing challenges.
2
GAIA
3 The User
THE USER
Target Users
People who share a passion for the outdoors.
Consumers who frequently visit outdoor retail stores.
Users wanting to log and share their experience, pictures
and results on social networks.
2
GAIA
3 The User
AVERAGE
USER
Age
Income
25 to 44 150 k
+
2
Education
Gender
Grad sk Male