科技創新價值
發現與定位
國立台北科技大學資訊與財金管理系
王貞淑
Outline
- Business Model
- Revenue Model
- Value proposition
- Conclusion
Building blocks of business model
What’s business model
The business model canvas
Revenue models
Unit Sales
Subscription Fees
• Sell a product or service to customers.
• your services for a period of time or series
of uses.
Advertising Fees
Transaction Fees
• Sell opportunities to distribute messages.
• Charge a fee for referring, enabling, or
executing a transaction between parties.
Franchise Fees
Professional Fees
• Sell and support a replicable business for others
to invest in, grow, and mange locally.
• Provide professional services on a time-andmaterials contract.
Utility Fees
License Fees
• Sell goods and services on a per-use or asconsumed basis.
• Sell the right to use intellectual property.
Think about Revenue Model
•
•
•
For what value are customer segments willing to pay?
•
What do they currently pay?
•
How do they pay?
•
What and how would they like to pay?
What types of revenue streams does you business have?
•
Transactional: one time fee for product or service
•
Recurring: ongoing payments
Possible types of revenue streams
•
Sell physical product
•
Usage fees
•
Subscription
•
Lend/Rent/Lease
•
License
•
Advertising
Value proposition model
Customer Gains
Customer Pains
Customer Job(s)
Describe the benefits your customer
expects, desires, or would be surprised
by.
Describe the negative emotions
undesired costs and situations,
risks your customer experience
before during, and after getting
the job done.
What are the customers you are
targeting trying to get done? Tasks
they are trying to perform and
complete? Problems they are trying to
solve? Needs they are trying to satisfy?
Gain Creators
Pain Relievers
How does your product or service
create the benefits your customer
expects, desires, or would be surprised
by.
• Rank by relevance-significant or not?
• How often?
Products & Services
How does your product or service
eliminate the negative emotions
undesired costs and situations, risk
your customer experience before
during, and after getting the job done.
• Rank each pain relieved according to their
intensity for your customer?
• Intense? Light? Often?
Witch ones help your customer get a
functional, social, or emotional job
done, or help him/her satisfy basic
needs
• Rank them according to the importance
to your customer?
• Are they crucial or trivial?
Value proposition
Thank you for your
Attention