PENTASIA RECRUITMENT
TAKING YOUR GAMING
BUSINESS ONLINE –
KEY RECRUITMENT QUESTIONS
Date: Wednesday 23rd May 2012
Presented by:
Luke Cousins
Business Development Manager
Pentasia Recruitment
Presentation Overview
Presumptions
Recruitment Decisions
•
Key First Appointments
•
•
•
Sourced Internally vs. Online Gaming ?
Key Departments
•
Localisation vs. Centralisation?
•
Outsourcing vs. Internal Development?
•
Structure By Product vs. Structure By Function?
Basic Structure of an Online Gaming Business
Presumptions
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Consultation Stage Complete
•
Full suite of gaming products will be offered.
•
Proprietary Approach being taken
Range of Approaches
Minimum
Ownership/Risk
Full White Label
Complete
Ownership/Risk
Managed Service
Proprietary
Recruitment Decisions
Stage 1 – Key 1st Appointments
•
1st Appointment
•
•
General Manager/Head of Online
Subsequent Appointments
•
Head of Marketing/Commercial Management
•
Head of Technical Management
•
Head of Operations
Recruitment Decisions
Question – Should Appointments be made internally for from Online Gaming?
Internally

Familiar with organisation

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Bring Online Gaming Experience
Demonstrable success
Bring ‘Online Gaming Culture’

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Little Online Gaming Experience
Consultants and Training Required
Consultant’s knowledge leaves

Conflict possible
+
-
Online Gaming
Our Experience
•
Online gaming experience preferred
•
Easier to adapt to new organisation than to new environment
Recruitment Decisions
Stage 2 – Key Departments in an Online Gaming Business
Operations

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Finance
Payments & Banking
Fraud & Collusion
Customer Services
Human Resources
Legal & Compliance
Project Management
Marketing







Customer Acquisition
Affiliate Management
Customer Retention
VIP Management
Technical

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Software Development
Infrastructure
Hosting
Network Management
 Product Management & Development
Communications & PR
 IT Security
Commercial & Business
 Business Analysis
Development
Customer Insight
Remember – Some Products require specific skill sets
•
E.g. Sportsbook – Trading, Live Casino – Studio Production
Recruitment Decisions
Question – Localisation vs. Centralisation?
Localisation
Centralisation
+



Exploit favourable local conditions
Relocation less of an issue
Easier to source local market
knowledge



Greater economies of scale
Clearer communication channels
One SLEPT* environment
-



Several SLEPT* Environments
Convoluted communication channels
Higher company travel costs



Smaller talent pool
Relocation costs
Greater distance from markets
*SLEPT = Social, Legal, Economic, Political, Technological
Recruitment Decisions
Question – Localisation vs. Centralisation?
Our Experience
•
Factors other than management have a part to play
•
•
E.g. companies base operations in one location for tax purposes etc.
Need to localise varies depending upon function and scarcity of skill sets
•
E.g. international marketing more likely to be localised than
international customer services.
Recruitment Decisions
Question –Internal Development vs. Outsourcing ?
Internal
+
-
Outsourcing





Organisation owns output
Complete control can be exerted
Long-term stability
Knowledge developed internally
Greater long-term returns



Engage with experienced, successful
suppliers
Quicker from concept to launch
Carries lower initial costs/risk

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Longer from concept to launch
More costly initially
Carries more initial risk


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
Dependent on suppliers
Less long-term stability
Knowledge with suppliers
Returns shared
Recruitment Decisions
Our Experience
•
Primary approach to outsource initially before bringing in house.
•
Outsourced approach still required internal expertise to liaise with suppliers
•
Two bursts of recruitment activity
1. Initial team building phase
2. Bringing outsourced services in house
Recruitment Decisions
Question – Product vs. Functional Structure?
Product
+


Specialisation of skills to product
Enhances co-ordination within team


Greater co-ordination within function
Greater efficiencies gained
-

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Less functional co-ordination
Danger of duplication


Less teamwork on product
Focus on performance of function not
product
Our Experience
•
Function
Hybrid model adopted
Online Gaming Business – Simplified Structure
Head of Online
Head of
Product
Development
Head of
Marketing
Customer
Acquisition
Manager
Sportsbook
Product
Manager
Poker
Product
Manager
Casino
Product
Manager
Customer
Retention
Manager
Head of
Operations
Head of IT
Software
Development
Manager
Hosting &
Infrastructure
Manager
Customer
Services
Manager
Finance &
Payments
Manager
Operational
Support
Managers
Online Gaming Business – Simplified Structure
Our Experience
•
Pentasia has been active in the market for over 10 years
•
We have 8 offices in 7 different countries
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We have managed projected in every major jurisdiction
•
Client portfolio has includes organisations at every stage of development
from market entry through to continuing consolidation
PENTASIA RECRUITMENT
THANK YOU
–
ANY QUESTIONS?
Presented by:
Email:
Tel:
Mob:
Luke Cousins
[email protected]
+44 (0)2030 024 083
+44 (0)7791 430 375