… Physio First
revealed …
… UK Demographics
-Population 64 million
-50,000 Physiotherapists
-16,000 whole or part-time self-employed
-4,000 Physio First members who work with
an additional 12,000 colleagues
… UK Demographics
-68% of patients are self referred & self pay
-25% come from a Doctor
-5% from Insurance Companies
-2% are work place referrals
… Physio First
revealed …
So how is Physio First doing on our
journey to our Vision …?
Our journey is those 16
little words …
We want to become capable of:
“Championing evidence based cost
effective private physiotherapy with
Physio First members in the changing
healthcare marketplace”
Goal 1 – Positioning
Physio First
Perception of members:
External Perception:
“… very positive …”
“… value for money …”
“… recommendations high”
Unclear about
“… what we do”
but
“ … not aware of all the
benefits available …”
Goal 1 – Positioning Physio First
Perception of members:
External Perception:
“… very positive …”
“… value for money …”
“… recommendations high”
Unclear about
“… what we do”
but
“ … not aware of all the
benefits available …”
Goal 2 – We undertook a
complete review of our
“Business As Usual”
- Aligned – We continue
- Non aligned – We
tweak or end
Goal 2 – Taught us
that we need:
… more resource … more
Time, Energy & Money!!!
We had to become
more resourceful!!!
Goal 3 – “Evidence”
We have to produce evidence to enable us to:
• Win arguments
• Form commercial
strategic alliances
to impact upon our changing healthcare
marketplace!
Goal 3 – … meant
“defining Evidence”!
… “Evidence” that means
something in the “marketplace !”
… we are nearly there!
Goal 3 – Our working
definition of “Evidence” is:
To demonstrate the value of
private practitioner
physiotherapy to potential &
actual purchasers of private
physiotherapy to include the
public by:
Goal 3 – “Evidence” by …
• Finding out what the business
priorities are for actual or
potential purchasers?
• Reviewing our data to decide
whether it is good enough to
inform their priorities
• If “yes” - might we share it?
• If “no” might we collect new data?”
We think
theGood
key isNews
“TRUST”
The
“TRUST” has 2 faces:
We are already doing it!!!
1. Are we “HONEST” enough?
The evidence proves that
2. Are we “COMPETENT”
we can be trusted!!!
enough?
We have been brave!!!
The Good
News
In the “modern
marketplace”
We think that every business “has to earn
trust!”
–
if
not
technology
We are already doing it!!!
will find us out!!!
Weevidence
think the proves
key is for
us
The
that
is can
to demonstrate
we
be trusted!!!to the
marketplace that we can
be “TRUSTED!!!”
We have been brave!!!
…. soThe
ourGood
next
step?
News
We have collected “our” Data
for 8 years
We are already doing it!!!
Last year it became open to
all members to join at any time
The evidence proves that
we
canyear
be trusted!!!
This
participating members
will get individual reports to
“privately” compare ourselves with “our” Physio
We
have
been brave!!!
First
national
database results
…. so that we & others …
The Good News
… get used to the idea
that we have to show the
marketplace
we it!!!
can be
We
are alreadythat
doing
TRUSTED to monitor our own
quality!
The evidence proves that
we
trusted!!! that we AND
…can
canbe
demonstrate
they can be TRUSTED by each
other!!
We have been
brave!!!
… but
more about TRUST in a minute …
Goal 4 – Narrowing
the Gap (Jan to June 2015)
Now … we have to work on “Improving our
relationship between our
Members & our Executive
so that the gap between
us feels closer …
… we will complete our
Physio First Communications Strategy in
June so that we can get to our Goals 5 & 7…
Our Communications
Strategy
… is our first step to
creating our “Brand” …
… “Brand” is about
establishing what quality is & living up to it!
Our Communications
Strategy includes:
Website
Events
Advertisin
g
Search
Physio
First's new
position
Social
media
Email
marketing
PR
Internal
communi
cations
Direct
marketing
& print
Goals 5, 6, 7 & 8
Goal 5 – With our Communications
Strategy “Champion” our journey
to our members
Goal 6 – Have a break/catch up
Goal 7 – With our
Communications Strategy
“Champion” our journey externally
Goal 8 – Identify commercial partners to work
with … who we can TRUST!!!
Goal 9 – Investigate so that we are able to
understand, explain & judge the:
• Potential impact
of Cooperatives
(i.e. Physio owned/controlled
business entities)
• Elements of real
branding (that
incorporate
measured quality
and competence) … by June 2018!
Goal 9 –
Thank You!!!