DDR Automates Sales Content with Mobile App
NTT DATA developed a mobile presentation sharing
application in HTML5, jQuery and CSS3, optimized
for all mobile platforms incorporating zoom/pinch
features, dynamic scrolling, and offline capabilities.
The solution included a presentation builder and an
advanced search integrated with Google Maps.
© 2015 NTT DATA, Inc.
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DDR Automates Sales Content with Mobile App
DDR Corp.
DDR Corp. is a publicly traded real estate investment trust that owns and manages valueoriented, open-air retail shopping centers, or "power centers" in the United States mainland and
Puerto Rico.
Business Challenge
Solution
Results
• DDR Corp. shares presentations with potential tenants and
internal clients on properties during meetings, conferences
and other events. These materials include merged pdf with
bookmark, marketing collateral, site plans, property summary
report, redevelopment plans etc. These are all put together in
one giant pdf file and shared via email, then printed to be
handed out in person.
• Completed a series of extensive
requirements gathering sessions to
effectively articulate the visual
expectations on the various
platforms.
• DDR now has a greatly improved
presentation process, resulting in an
efficient device agnostic interface,
allowing instant access to all center
collateral and unit data
• Developed the Presentation app in
HTML5, jQuery and CSS3,
optimized for mobile platforms
incorporating zoom/pinch, dynamic
scrolling and offline capabilities.
• Adopted NTT DATA as go-to solution
partner and re-engaged to improve
Search capabilities and display results
on Google Maps
• To make this a more efficient and effective process, DDR
wanted to build a presentation web app that will:
• (a) Allow DDR resources to configure the presentation that
needs to be shared with prospects and clients
• (b) Generate a slick presentation based on this configuration
that can be easily viewed on mobile devices on demand. This
functionality should be mobile device agnostic and be
viewable on all iPad versions, browsers and kiosks.
© 2015 NTT DATA, Inc.
• The solution includes a
Presentation Builder, and Advanced
Search integrated with Google
Maps.
• Integrated Paperless Presentation app
to query and update Salesforce.com
data via Salesforce.com's SOAP API
and Cast Iron integration appliance.
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DDR Automates Sales Content with Mobile App
Paperless Presentation Mobile Solution
Project to create paperless presentations that can be configured in real-time for sales
reps
►
Status: project successfully completed, multiple add-on projects over several years
Challenge & Solution
Main Activities
►
Advise
►
Business Challenge
Requirements
Gathering
►
Gap Analysis
Eliminate piles of printed material for sales visits to potential
tenants
►
Needed presentation app that can be configured on the fly
and viewed on mobile devices on demand
►
Solution needed to be device agnostic for mobile devices as
well as browsers and kiosks
►
Cost / Effort
Evaluation
► Functional Analysis
Plan
Build
►
Technical Design
►
Remote Development
►
System Integration
►
Unit Test
►
Integrated Test
►
UAT Support
© 2015 NTT DATA, Inc.
Project Highlights
►
Developed solution optimized for mobile platforms
incorporating zoom/pinch, dynamic scrolling and offline
capabilities
►
Integrated Google maps and several add-on features
including square footage customization and workflows and
financial calculators
►
Platforms
►
SalesForce.com
KPIs
►
Successful project led to multiple addon projects
Client Benefits
►
DDR now has a greatly improved presentation process, allowing instant access to all
collateral and unit data
►
Improved ability to manage properties across cross-functional departments including
Sales, Leasing, Accounting, Legal
►
Dramatic time and cost savings by moving to mobile solution
All info is stored in Salesforce.com and can be accessed from
any type of device
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DDR Automates Sales Content with Mobile App
“
NTT DATA knows how to get it done. Their
professionalism is exemplary, their project
management is sound, their people are
extremely creative and without a doubt, they
have one of the strongest technical teams
we’ve ever worked with.
”
- Kim Scharf: Senior Director of IT Enterprise Services,
DDR Corp
© 2015 NTT DATA, Inc.
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More Details
DDR Corp. owns, manages and develops a large portfolio of shopping centers. DDR is also one of NTT
DATA’s Platinum reference customers and has re-engaged us for follow-on work with two new projects:
Square Footage Customization and Workflows
Custom Cloud: Visualforce configuration and Apex coding.
Project Summary: DDR has engaged NTT DATA to create a customization to their existing SFDC
implementation. Currently there are only manual processes in place to complete change orders on square
footage, which is time consuming, paper-intensive and difficult to track.
Anticipated value: increase user adoption of SF, online visibility into square footage changes, system of record,
improved ability to manage the properties across cross-functional departments including Sales, Leasing,
Accounting, and Legal.
DDR Financial Calculator
Custom Cloud - complex Java code and integration to existing Lease Management System.
Project Summary: DDR has engaged NTT DATA to replace the current Financial Calculator which is integrated
with DDR Corp’s Lease Management System with one that is implemented in Salesforce.
Anticipated value: the ability for DDR Corp. users to perform Financial Calculator updates in LMS using this
new functionality which will function from Salesforce. It will eliminate the need to use Citrix for their users to
access and work with the Financial Calculator.
© 2015 NTT DATA, Inc.
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