PRESS RELEASE
Frances Phillips
706.879.4097
[email protected]
Click photo to download high-res image
Vivid Palette: color extracted from nature, reinterpreted for the
environment within
Vivid Palette by Shaw Hospitality Group explores color extracted from
natural dyes and the merger of these organic colors with texture. Woven,
twisted, bundled, dipped and dyed – the result is unpredictable, random and
beautiful. The collection is the fabric of nature and nurture, reinterpreted for the
environment within.
During color experimentation, the design team partnered with Savannah College
of Art and Design, challenging students to create original fiber art projects using
natural dyed fibers. Overarching techniques from the students’ work such as
potato dextrin resist dyeing; fabrics created from folding, stitching and bundle
dyeing with rust and eucalyptus; and an intricate weaving from the Costa Rican
Cabuya fiber became the pattern inspiration for the collection.
Vivid Palette corridor
“The natural dyes of beets, madder root, onion skins and rust opened our
designers’ eyes to a brave new color palette. These colors, combined with
traditional hand-dyeing resist techniques of the SCAD art, defined the organic
patterns that create depth and luxury of Vivid Palette,” said Maria Scott, Shaw
Hospitality Group Design Manager. “The collection explores how color bleeds
through texture like dye seeping through an open weave. This ancient art of
natural dyeing and patterns are undeniably modern.”
Vivid Palette is comprised of tufted and Eco Evolution™ dye-injected print carpet
patterns for guest rooms and public spaces. Tufted carpets are customizable by
choosing from more than 270 solution-dyed nylon options; Eco Evolution print
can be customized with more than 720 colors.
Vivid Palette tufted and Eco Evolution™ print carpets are manufactured with Eco
Solution Q® Nylon, which is Cradle to Cradle certified by McDonough Braungart
Design Chemistry. Eco Solution Q contains 45 percent recycled content,
consisting of 20 percent pre-consumer and 25 percent post-consumer recycled
content. Recycled content is based on allocated nylon fiber from our total nylon
fiber production and determined as a percent of total Eco Solution Q nylon
output. Actual recycled content will likely vary.
Vivid Palette lobby
Vivid Palette can be reclaimed at the end of useful life and returned to the Shaw
Industries’ Evergreen Nylon Recycling Center in Augusta, Ga., where it enters
the recycling process of becoming new carpet again. Since the inception of this
reclamation program in 2009, Shaw Hospitality Group has diverted more than 1
million pounds of post-consumer carpet from U.S. hotel renovations.
This sustainable, closed-loop nylon type 6 recycling program is the model
of Shaw’s Cradle to Cradle philosophy – designing so that waste is never an
option. The premise of Cradle to Cradle design creates products that will be
deconstructed and recycled back into their original materials time and time
again. Cradle to Cradle product design and certification are an integral part of
Shaw’s commitment to Sustainability through Innovation™.
Continued on page 2
185 S. Industrial Blvd. · Calhoun, GA 30701 · 888.448.7878 · shawhospitalitygroup.com
PRESS RELEASE
Frances Phillips
706.879.4097
[email protected]
Continued from page 1
Click photo to download high-res image
About Shaw Hospitality Group
Shaw Hospitality Group is dedicated to delivering new and innovative designs
to the hospitality industry worldwide. Shaw Hospitality Group is a vertically
integrated mill offering the widest selection of “front door to top floor” flooring
solutions for hotel pubic areas and guest rooms, ageless living, theaters and
retail markets. Expansive product offerings include standard and custom
products for guest rooms and custom pattern carpet for public areas, in addition
to hard surface, modular tile and cushion. Shaw Hospitality Group provides
design leadership and offers the resources and experience necessary to create
products targeted to the diverse needs of a global marketplace. “Sustainability
through Innovation™ That’s the Shaw Green Edge and Shaw Hospitality Group’s
commitment to sustainability and cradle-to-cradle products.
More information: www.shawhospitalitygroup.com.
Vivid Palette overhead
Vivid Palette tufted collage
185 S. Industrial Blvd. · Calhoun, GA 30701 · 888.448.7878 · shawhospitalitygroup.com