GET THE MOST OUT OF YOUR
ATTORNEY BIOS
A Webinar By PaperStreet
Allison Gagliardi
Content Editor
IN THIS WEBINAR YOU WILL
LEARN:
• Types of information to share
• Making bios user-friendly / unique
• Different approaches for presenting the
information
• Style and formatting basics
WHY ARE BIOS IMPORTANT?
• Traffic: Everyone loves a picture
– One of the most visited pages
– Face to the Name
• Formulates a First Impression
– About the work environment
– About the type of people who work there
TRY SOME OF THESE CATEGORIES
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Contact Information
Text Biography
Education
Practice Areas
Professional/Trade Affiliations
Bar Admissions
Honors/Awards
Publications
Representative Cases
Speaking Engagements
Social Media
Career Highlights
Community Involvement
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Languages
Military Experience
Certifications
Hobbies/Interests
Quotes
Recent Blog Posts (a feed)
Case Studies
Presentations
Podcasts/Webinars
Client Testimonials
Videos
Photo Galleries
Personal Information
AT THE MINUMUM INCLUDE THESE
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Contact Information
Text Biography
Education
Practice Areas
Professional/Trade Affiliations
Bar Admissions
Honors/Awards
Publications
Representative Cases
Speaking Engagements
Social Media
Career Highlights
Community Involvement
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Languages
Military Experience
Certifications
Hobbies/Interests
Quotes
Recent Blog Posts (a feed)
Case Studies
Presentations
Podcasts/Webinars
Client Testimonials
Videos
Photo Galleries
Personal Information
APPROACHES TO CONSIDER
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Formal
Personal
Modern
Straightforward
ABOUT MICROSITES
• A small, highly customizable website for each
attorney
• Pages designated for the content
• You can create a page for virtually any
information
BEFORE YOU START ASK …
• How do you want to refer to the attorney on second
reference?
• Mr. Boyd, Attorney Boyd, Pete (first name)
• What order do you want the attorneys to appear in?
• Alphabetical, rank
• Who will you feature on the website and to what extent?
• Consider that everyone may not all have similar credentials
• What kind of contact information do you want to share?
• Phone number (main or extensions), fax number, email
• In what order will the categories appear?
• Is SEO important?
STYLE & FORMATTING
• Middle initials: Include?
• Phone/fax numbers:
• 954-523-2181
• (954) 523-2181
• 954.523.2181
• Titles: Partner, Named Partner, Of Counsel,
Associate, Attorney, Associate Attorney, Paralegal,
Administrative Assistant
• Email: Linking or spelling out?
– E-mail, Email, Send a Message, Contact Angela
• Practice Areas: They should match the exact
name of your practice areas that are listed
on the site and then hyperlink them to those
practice area pages.
• Representative Cases: Will you include the
case name? Will you name the parties
involved in the case? Consider having a word
count – these should be brief.
• Office Location: Include the state?
• Bio body: Don’t repeat the same information
that can be found in the bullets below.
• Education:
• University of Florida, J.D., 2012
• University of Florida, Juris Doctor, 2012
• University of Florida Juris Doctorate, 2012
• University of Florida, Bachelor of Arts in
English, 2012
• University of Florida, B.A. in English, 2012
• Other Considerations:
• Colons after the headers – just be consistent
• Periods after bullets
Resources: Start Gathering
Information Today!
– Attorney Questionnaire
– Attorney Bio Template
– Biography Examples – PaperStreet Pinterest
– PaperStreet Blog - Content