Seventh International Conference on Design Principles and Practices / 6-8 March 2013
Becoming
a team player:
The Evolving Role of Design in the World of Agile Development
Aaron Ganci, Assistant Professor of Visual Communication Design
Herron School of Art and Design, Indiana University, IUPUI; Indianapolis, IN USA
Bruno Ribeiro, Assistant Professor of Graphic Design
California Polytechnic State University; San Luis Obispo, CA USA
Seventh International
Conference on
Design Principles
and Practices
6-8 March 2013
Becoming
a team player
Ganci & Ribeiro
2
Source
www.newsweek.com
Seventh International
Conference on
Design Principles
and Practices
6-8 March 2013
Becoming
a team player
Ganci & Ribeiro
$45,000
Designer, Primarily Print
3
$55,000
Designer, Primarily Web & Interactive
Source
designsalaries.aiga.
org
Seventh International
Conference on
Design Principles
and Practices
6-8 March 2013
Becoming
a team player
Ganci & Ribeiro
4
Source
www.apple.com
Seventh International
Conference on
Design Principles
and Practices
6-8 March 2013
JULY 2011
Becoming
a team player
Ganci & Ribeiro
5
15 Billion
Apps downloaded from the app store
Source
www.apple.com
Seventh International
Conference on
Design Principles
and Practices
6-8 March 2013
JANUARY 2013
Becoming
a team player
Ganci & Ribeiro
6
$8 Billion
Paid to developers (and designers)
Source
www.apple.com
Seventh International
Conference on
Design Principles
and Practices
6-8 March 2013
Becoming
a team player
Ganci & Ribeiro
7
INDUSTRY RESPONSE
User Experience
Design
Interaction Design, Visual Design, Information Architecture
Agile
Development
Extreme Programming
Source
www.apple.com
Seventh International
Conference on
Design Principles
and Practices
6-8 March 2013
Becoming
a team player
Ganci & Ribeiro
8
Source
https://
lh5.googleusercontent
.com/-aNj2lbjam6g/
TWkbvxYwGuI/
AAAAAAAAABY/
IurmHSD4A5E/
s1600/Agile.jpg
AGILE DEVELOPMENT
Seventh International
Conference on
Design Principles
and Practices
6-8 March 2013
Becoming
a team player
Ganci & Ribeiro
AGILE DEVELOPMENT
Business
Product Owners
Project Managers
9
User Experience Design
Visual Designers
Interaction Designers
Usability Professionals
Development
Front-end developers
Back-end developers
Source
https://
lh5.googleusercontent
.com/-aNj2lbjam6g/
TWkbvxYwGuI/
AAAAAAAAABY/
IurmHSD4A5E/
s1600/Agile.jpg
Seventh International
Conference on
Design Principles
and Practices
6-8 March 2013
Becoming
a team player
Ganci & Ribeiro
10
Source
http://i1.wp.com/
www.synthtopia.com/
wp-content/uploads/
2010/12/tascamportastudio-ipad.jpg
EXAMPLE: “FINAL” PRODUCT
Seventh International
Conference on
Design Principles
and Practices
6-8 March 2013
Becoming
a team player
Ganci & Ribeiro
11
Source
http://i1.wp.com/
www.synthtopia.com/
wp-content/uploads/
2010/12/tascamportastudio-ipad.jpg
EXAMPLE: MINIMUM VIABLE PRODUCT
Seventh International
Conference on
Design Principles
and Practices
6-8 March 2013
Becoming
a team player
Ganci & Ribeiro
12
Source
http://i1.wp.com/
www.synthtopia.com/
wp-content/uploads/
2010/12/tascamportastudio-ipad.jpg
EXAMPLE: STORIES
Seventh International
Conference on
Design Principles
and Practices
6-8 March 2013
Becoming
a team player
Ganci & Ribeiro
13
GOAL
Provide visual designers
with a clear picture of what
it’s like to work in the
contemporary software
development industry.
Relevant Audience
Current industry professionals
Emerging designers
Design educators
Seventh International
Conference on
Design Principles
and Practices
6-8 March 2013
Becoming
a team player
Ganci & Ribeiro
14
METHOD
Interviews
and Observation
Industry
Product
Location
Search engine
Web application
California, United States
Cell phone producer
Native application, OS
England, United Kingdom
Insurance provider
Web and
native applications
Ohio, United States
Social network
Web application
Indiana, United States
International Library
service provider
Web application
Ohio, United States
Seventh International
Conference on
Design Principles
and Practices
6-8 March 2013
INSIGHTS
Becoming
a team player
Ganci & Ribeiro
System-level design
15
Collaborative Output
& Shared Values
Amplification of Strengths
Impact on Innovation
Seventh International
Conference on
Design Principles
and Practices
6-8 March 2013
Becoming
a team player
Ganci & Ribeiro
16
Source
http://
cdn.thenextweb.com/
wp-content/blogs.dir/
1/files/2012/12/
Boston_Globe_respon
sive_website.jpeg
SYSTEM-LEVEL DESIGN
Seventh International
Conference on
Design Principles
and Practices
6-8 March 2013
Becoming
a team player
Ganci & Ribeiro
17
Source
http://
www.hongkiat.com/
blog/mobile-devicesgui-prototypingtemplates/
SYSTEM-LEVEL DESIGN
Seventh International
Conference on
Design Principles
and Practices
6-8 March 2013
Becoming
a team player
Ganci & Ribeiro
18
Source
http://
www.ademiller.com/
blogs/tech/2008/07/
daily-standupmeetings/
COLLABORATIVE OUTPUT & SHARED VALUES
Seventh International
Conference on
Design Principles
and Practices
6-8 March 2013
Becoming
a team player
Ganci & Ribeiro
19
Source
http://
pic004.cnblogs.com/
news/
201209/20120918_
085913_1.jpg
COLLABORATIVE OUTPUT & SHARED VALUES
Seventh International
Conference on
Design Principles
and Practices
6-8 March 2013
Becoming
a team player
Ganci & Ribeiro
20
Source
http://
www.ademiller.com/
blogs/tech/2008/07/
daily-standupmeetings/
AMPLIFICATION OF STRENGTHS
Seventh International
Conference on
Design Principles
and Practices
6-8 March 2013
Becoming
a team player
Ganci & Ribeiro
21
Source
http://www.npr.org/
blogs/health/
2013/02/11/171409
656/why-evenradiologists-can-missa-gorilla-hiding-inplain-sight
AGILE’S IMPACT ON INNOVATION
Seventh International
Conference on
Design Principles
and Practices
6-8 March 2013
INSIGHTS - REVIEW
Becoming
a team player
Ganci & Ribeiro
System-level design
22
Collaborative Output
& Shared Values
Amplification of Strengths
Impact on Innovation
Seventh International
Conference on
Design Principles
and Practices
6-8 March 2013
NEXT STEPS
Becoming
a team player
Ganci & Ribeiro
Get to work!
23
Advocate for Design
Update Curricula
Courses
Assignments
Environments
Seventh International
Conference on
Design Principles
and Practices
6-8 March 2013
Becoming
a team player
Thank you.
Ganci & Ribeiro
24
Aaron Ganci
[email protected]
@aganci
Bruno Ribeiro
[email protected]
@BrRib