COACH EDUCATION -MASTER CLASS
TOWNSVILLE
FEBRUARY 21, 2014
ROLE OF A COACH
IN
AFL FOOTBALL
WHAT DO YOU SEE AS YOUR NUMBER ONE OBJECTIVE
AS A COACH?
COACHING
• BUILD A COMPETITIVE TEAM
• WIN A PREMIERSHIP
• CREATE A STRONG SUCCESSFUL CULTURE
• DEVELOP PLAYERS ON & OFF FIELD
• CREATE A TEACHING & LEARNING ENVIRONMENT
PRIMARY ROLE OF AN AFL COACH
• A Coach is appointed to build a competitive team
capable of sustained success with the ability at
some stage to challenge for a premiership
• The primary role must be supported by a coach’s
capacity to effectively manage people across the
total club and build a strong culture which reflects
the club’s vision & values
COACHING
WHAT COMPETENCIES DO SUCCESSFUL COACHES
HAVE?
CORE COMPETENCIES
• RELATIONSHIP BUILDER
• TEACHING ABILITY
• LEADERSHIP
• TECHNICAL ABILITY
• COMMITMENT
• HIGH PERFORMANCE MINDSET
• COMMUNICATION SKILLS
• IDENTIFY & RECRUIT TALENT
• EMPATHY
• COMPETITIVENESS
Facilities
Operations
Talent
Recruit
Retain
Rebuild
Game Plan
Player
Development
Coach
Development
Medical
Prevention
Rehabilitation
Football
Essentials
Physical
Preparation &
Development
Leadership
Culture
Welfare
Mental
Preparation &
Development
COACHING
GREAT COACHES HAVE GREAT VISION
PHIL JACKSON
BASKETBALL & SPIRITUALITY
1. DEVELOP PEOPLE
2. A ROLE FOR EVERYONE
3. COMPASSION
4. TEAM FIRST
KEVIN SHEEDY
GROWING THE GAME
1. KNOW YOUR OPPOSITION
2. RECRUITMENT
3. RISK TAKER
4. VISION FOR THE GAME
ALEX FERGUSON
‘MY VISION FOR MANCHESTER
UNITED
WAS A PLACE WHERE YOUNG
PLAYERS
COULD DEVELOP.”
ALEX FERGUSON
1. You need to be a good observer to
assess
2. You need to build a football club not
just a team
3. We are in the business of constant
improvement
4. You can’t expect loyalty and trust from
people unless you give it them
COACHING ESSENTIALS
1. BUILD RELATIONSHIPS - empathy, time, strengths of
people, integrity, feedback.
2. COMMUNICATION - clarity of message, consistency of
message, roles for everyone
3. LEADERSHIP - having a vision and getting people to believe
in it and follow, creating the culture
4. TECHNICAL KNOWLEDGE - you know the game and have
a clear way about how it should be played
5. RECRUITMENT - find talent, develop it, reward it and retain
it - balance in your list
CULTURAL LEADERSHIP
•
•
•
A Vision - It should encapsulate an ideal
experience of what the CLUB (team) would like
to achieve and become
It must be articulated in a clear, compelling and
consistent statement that everyone understands
and supports through standards of behaviour
It is imperative the vision is represented by
senior people in the Club, particularly the Head
Coach
CULTURAL LEADERSHIP
BRISBANE LIONS VALUES
• SMART
• ORGANISED
• RELENTLESS
• FAMILY
CULTURAL LEADERSHIP
• WHO ARE YOU?
• WHAT’S YOUR VISION?
• WHAT ARE YOUR VALUES?
• WHAT IS YOUR HISTORY OF LEADERSHIP?
• WHY DO YOU WANT THE POSITION?