Mark Huddleston
D9520 Membership Chair
D9520 Age Breakdown
July 2015
Recruitment Barriers
What is preventing people from joining us?
Barriers to Recruitment
Public
Image
Meetings
Other
Flexibility
Barriers to Recruitment
Our obsession with
Meetings
is the single biggest issue
we need to address.
Attracting Young Professionals
10 Tips to attract, recruit engage and retain younger members
Tip 1: The first place to look
is right under your nose
Consider all those who have been touched
by your club in the last 10 years…
•
•
•
•
•
•
•
•
•
Exchange Students
National Youth Science Forum (NYSF)
Rotary Youth Leadership Awards (RYLA)
Rotary Youth Program of Enrichment (RYPEN)
Ambassadorial Scholars
Peace Scholars
Group Study Exchange Team Members
Indigenous Medical Scholars
Rotaractors
Keep your warm contacts warm!
• Put them on our mailing list
• Ask them to like your club
Facebook page
• Invite them to special events
(changeover, Christmas dinner)
• Hold a dedicated alumni night
• Ask them to help at service projects
It’s important to build a relationship before you ask them to join!
Tip 2: Let’s not go overboard
with the “Classification” thing
We define our leaders by the way we think, not by our title.
Tip 3: You have to be easy to
find and understand online
Online Challenge:
Ask a young (under 40) friend, relative
(someone who doesn’t know much about Rotary)
to see how easy it is to:
1. Find your club online
2. Discover your club’s service priorities
3. A reason to get involved
4. How to get involved
5. Contact details
Ask them to do it in front of you.
If your club website has NOTHING
else on the home page, make sure it
CLEARLY articulates these four items:
2. Discover Your club’s service priorities
3. A reason to get involved
4. How to get involved
5. Contact details
Tip 4: Go where the young
people are
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Business Networking Groups
Libraries
Universities
Shopping Centres
Welcome to Australia events
Citizenship Ceremonies
Cultural & Ethnic Groups
Partner with other charitable causes and events
Community Concerts
Royal Adelaide Show – Country Shows
City to Bay Fun Run
Sporting Clubs & Events
Careers Expos
Ask your kids or grandkids for ideas
Tip 5: You have to listen
Tip 6:
Show them the Big Picture
Tip 7:
Ask them what they are
passionate about
Tip 8:
Manage conflict
Tip 9: Avoid Turnoffs
Tip 10: Make Meetings
Attractive
BEFORE
AFTER